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Golf, Marketing, Reading, Modern Art

Professional Associations

MIMC (Mass Interactive Media Council), AIGA, Greenfield and Amherst Chambers of Commerce, Western Mass Advertising Club, Western Mass Xchange, MIT Enterprise Forum, Toastmasters International

Selected Portfolio Samples

Doug Farrick Intro


Douglas Farrick Resume

Douglas E. Farrick

278 Main Street, Suite 402

Greenfield, MA 01301

c 413.222.7563 (preferred)

e [email protected]

Work experience

Nov 2012Present

UI Architect for HealthCare Applications

Bottomline Technologies
  • Responsible for overall UI (front-end) architecture for web-based Health Care application
  • Make and oversee informed decisions on new libraries, technologies, etc.
  • Oversee designers and other front-end technical development staff
  • Design to increase performance, scalability and efficiency of Health Care application(s)
  • Create various UI widgets using javascript, CSS, Jquery, HTML(5)
  • Create a portal of online UI resources and best practices for HC application engineers and developers
Jul 2010Nov 2012

UI Designer/Developer (Full-time)

The Hartford
  • Create clear, robust and responsive UI designs for (primarily) internal-facing web applications 
  • Advise and champion current web standards
  • Engineer UI components and modules to be lean, dynamic and re-usable
  • Code and trouble shoot CSS, HTML, XHTML, Javascript, Jquery, Ajax, etc. code
  • Helped design and implement the UI mobile web application(s)
  • Advise on industry best practices, compliance and accesibility (including 508, ADA, WAI, etc.)
  • Create visual mockups and wireframes using Photoshop, Visio, Illustrator, etc.
Jul 2009Jun 2010

UI/UX Designer

  • Worked for clients including Fidelity and Cigna

  • Wireframe and Mockups of internal web applications
  • Created and architected information architectures categories and taxonomies
  • Advise on UI web strategy and direction
  • Created use cases, personas and logical user interface interactions
Apr 2009Jun 2009

Information Architect & UI Design/Development (Contract)

  • Large scale Data Visualization Web Application for GE Water
  • Created prototypes and userflows
  • Work with team including sponsors, team lead and project managers
  • Use Quick Page Accessibility Tester
  • Application developed in AJAX and Silverlight
Nov 2008Feb 2009

UI Designer/Developer (contract position)

IBM Global Services
  • Use CSS, XHTML, Javascript etc. to code/design front end apps
  • Map out and create information architecture flows
  • Interface with various BUs for requirements
  • Projects include portal development and social networking apps
  • Interface with International development team 
Jul 2007Oct 2008

UI Designer/Developer (contract position)

  • Create clear and intuitive UI designs for internal applications 
  • Communicate requirements clearly to business owners & project managers
  • Create HTML/ Photoshop based wireframes and mockups
  • Code and trouble shoot CSS, HTML and XHTML code
  • Work primarily on internal financial applications 
  • Assist in information architecture and user interface design
  • Help create labeling systems and various taxonomies
Jun 2003Jun 2007

Creative/Experience Director

FreshDesign, Inc.
  •  Oversee a team to complete web, print and direct marketing projects
  •  Build and develop user experience based web sites
  •  Create layered Illustrator and Photoshop prototypes
  •  Plan, design and implement User Interface Design & front end functionality for select clients
  •  Implement IA & UI for large golf directory website 
  •  Numerous proposals and client presentations
  •  Consulted with AgentSiteBuilder on IA issues.
  •  Created a new golf directory/portal with over 350 categories and 4500 info bits. Worked on information architecture and UI of site.
Oct 2001Apr 2003

UI Design/Architect

The SiteBuilder Group (a Xerox Partner)

  •  Help design UI and “look & feel” for a web site generator for 800+ Xerox Sales Agents
  •  Helped design and implement e-commerce system
  •  On going custom internet design solutions for agents
  •  Responsible for numerous marketing and web campaigns including internet marketing, direct mail  marketing
  •  Strong client interaction and presentations to agents
Sep 1999Oct 2001

UI Design Partner Integration

MeansBusiness, Inc.

  • Strong client interaction and presentations to partners including, McKinsey, Diamond Technologies, Xerox, Dow Jones, Bloomberg, WebCT, Peppers & Rogers Group
  • Planned & implemented partner technical integration. Worked with both creative and technical teams
  • Managed a team of 3
  • Instrumental in developing information architecture and information flow including nomenclature and labeling systems
  • Re-organized multiple hierarchies and created taxonomies of information resulting in a clearer, self- evident user experience
  • Used HTML, DHTML, JavaScript, to support dynamic content, personalization and customized portals including a web application for internal purchasing
  • Researched and analyzed market demographics
Jun 1998Sep 1999

IA/UI/UX Design/Development

Xerox Business Services

  •  Member of ACES team (Advanced Services Customer and Employee Support Team). Only 20  members are selected for this team. Our goal is to gain experience and expertise necessary for state- of-the-art future technology. This is accomplished through continued education, advanced training  and specialized projects in order to uphold the growing number of advanced services solutions  needed.
  •  Created customer focused websites for Individual Business Units (IBU)
  •  Supported sales by giving demonstrations and forming strong relationships with corporate clients
  •  12 weeks of Xerox Sales Training
    Feb 1996Jun 1998

    Internet design and development

    ABB Combustion Engineering

    • Organized and optimized IA principles into a logical designs based on prominence, grouping and nesting
    • Initiated and lead the effort to create a web presence for ABB/USA
    • Researched, assessed then created multiple prototypes for clients
    • Devised clear and precise UI navigational systems including new interface prototypes 
    • for select business units
    • Only member of web team chosen to work in Stockholm, Sweden on ABB/Sweden internet project for 9 months
    • Re-designed Notes based forms to simplify data input
    • Project management of various internal ABB customers including ABB Environmental 
    Sep 1994Jan 1996

    Marketing/Graphics Specialist

    Rexam Graphics

    • Managed 2 people who were responsible for graphic production tasks
    • Created large-scale graphics (billboards, buses, etc. ) to highlight Rexam's product line
    • Marketing support for multiple trade shows
    • Oversaw budget, staff, computer equipment, software, etc. to create a new (client friendly), digital state-of-the-art graphics lab
    Jun 1992Sep 1994

    Graphics Department Head

    Key Container Company
  • Supported sales staff by creating and modifying graphics to serve a new high-end packaging client base.
  •  Created and modified graphics based on client specification
  •  Managed three employees responsible for production, vendor support and die making