Work History

Work History

Founder & Vice President

Rocky Mountain Technology Group, Inc
ò Billings, Mtò Founder & Vice President Collaborated with Microsoft as a Gold Partner, developing a wide variety of software programs for pharmacy and clinic settings. Served in multiple managerial roles, including strategic planning, recruiting, sales, and marketing. Developed and implemented B2B marketing strategies and overall communication plans that produced long-term partners. Managed promotional campaigns that involved personal selling, mass selling, and sales promotions by developing collateral material, advertising, publicity, trade shows, and promotional activities. Led the design and development of comprehensive business strategies and marketing communication programs from vision through execution to results analysis and program refinement. Utilized the Internet as a medium to market our products & services with low-cost strategies and techniques utilizing services such as: Google AdWords, social networking sites, and targeted content positioning.

CEO

Social
Trafficò Billings, Mtò CEO Chief Executive Officer of a quality-centric and relationship-based social marketing company that was built through the transparent, collaborative efforts of the original members/leadership group. Created a profit-sharing model that intricately linked the interests and goals of shareholders with both the client and staff selection processes. Analyzed market data and identified opportunities to significantly make a strong brand impressions. Produced media kits showcasing key marketing analytics and demographics for sales presentations. Consulted with key clients to work with individuals on the front lines in order to capture discretionary efforts and improve their productivity to the organization.

Director of Social Media

Kinetic Marketing Group Avitus Groupò McIsaac Ventures, Inc
ò Billings, Mtò Director of Social Media & Online Marketing Led the social media team, integrating social media into the overall marketing initiatives of the company's clients. Developed business strategies and applicable interactive experiences that drove profits and results and met user goals. Developed ROI models for clients to create increased social media engagement between clients and their customers. Collaborated with clients from a variety of industries, from Kampgrounds of America Inc. to the board game Spontuneous. Developed and implemented comprehensive lead generation and conversion programs that resulted in a #1 search engine ranking.

Business Development Manager

KTVQ
KTVQò Billings, Mtò Internet Director Reviewed current and new, interactive product lines, and developed pricing models and interactive budgets. Taught public social media classes and trained sales staff on interactive products. Developed multi-channel marketing campaigns for clients, devising strategies to market products via various mediums. Collaborated with account executives on sales calls to upsell interactive products. Trained account executives to sell interactive products Managed business development opportunities that resulted in an increase in partnerships. Developed marketing plans that increased revenues Had over 75% of 2012 interactive budget under contract by December 1, 2011 Utilized brand identification to increase client retention and increase revenues by $1M in repeat business. Developed a detailed view of the niche market and utilized market analysis to increase possible channels of penetration and increase potential revenues.

President

McIsaac Ventures, Inc
ò Billings, Mtò President Provided strategic planning, sales, marketing training, and business/market plan development to clients. Managed multiple online ventures in various stages of development, maintaining and increasing customer interaction with all clients and products. Mentored a select group of entrepreneurs on small business operations and entrepreneurial skills. Leveraged viral marketing tools and channels such as YouTube, mobile applications, celebrity marketing, and cause marketing to generate buzz, increase client loyalty, and reduce marketing costs. Developed marketing plans that focused on the ways clients were promoted, how to increase the client base, how to generate profits, and where new growth opportunities could be located. Developed and implemented B2B marketing strategy and overall communication plan that produced long-term partners.

President

Avitus Groupò McIsaac Ventures, Inc
Online4Offlineò Billings, Mtò President Created social media and online marketing strategies that leveraged inexpensive web-based tools to maximize client profitability and customer engagement. Built an international team of online marketing specialists that assisted clients with all aspects of their online marketing campaigns, including search engine optimization, pay-per-click marketing, affiliate marketing, social media campaigns, and online video and radio shows. Collaborated with a diverse group of clients: Avitus Group Inc., Downtown Billings Association, Billings Chamber of Commerce, Slumberland Furniture, The Springs Resort and Spa(La Fortuna, Costa Rica), and a number of small resorts on the Sunshine and Gold Coasts of Australia. Developed strategic marketing plans that increased our customer base Identified product“ target markets” by utilizing detailed market research, specific population demographics, and lifestyle data of the type of customers we targeted. Utilized direct market research to develop features that ensured customer retention and brand recognition in a competitive environment.

Director of Online

Avitus Groupò
Billings, Mtò Director of Online Marketing Present at conferences across the United States on reputation management, social media and online marketing. Consult for major companies and industry leaders: Colorado Oil and Gas Association, CEA Dental San Diego, North San Diego Chamber of Commerce, San Diego Food and Beverage Association, Montana Lodging and Hospitality Association, Montana Heavy Equipment Dealers Association, International Motorsports Industry Show. Develop strategic online marketing campaigns for local, national, and international clients from a variety of industries with marketing budgets from $600 to $50,000 a month. Provide innovative and creative consulting services to key clients while assisting corporate marketing and communications with brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral, and seminar marketing resulting on over 20% year over year growth. Authored seminars, course guides, and coaching packets to train clients on how to advertise/market more effectively. Trained sales staff about interactive products and how to effectively introduce them to their customers Create a distinct stratagem and guiding principles to increase the efficiency of Marketing and Operations Management. Oversee and guide brand marketing programs to optimize user product experience including market research, competitive analysis, consumer segmentation studies, pricing tests, and usability A/B tests.

Education

Education

B.A

Montana State University

B.A

Rocky Mountain College

Skills

Skills

MEDIA RELATIONS

BRAND MANAGEMENT

International

Marketing Campaigns

DEALERS

Hospitality