Summary

Passionate mobile enthusiast with experience in early-stage businesses, ad networks, user acquisition, and monetization.  Analytical, results-driven team player, comfortable in dynamic, high-pressure environments and driven by hard work ethic and entrepreneurial spirit.

Experience

Work History
Mar 2014 - Present

Ad Operations / Sr. Account Manager

ChirpAds

A native mobile ad network funded by Science Inc, a Santa Monica tech lab, and later merged with Playhaven.

  • Crafted ad creative A/B tests, strategy, and optimizations
  • Responsible for optimizing, scheduling, and launching ad CPM, CPC, and CPI campaigns
  • Integrated 3rd-party attribution on a per partner basis
  • Helped envision, build, and integrate native publisher placements
Sep 2014 - Present

Yield Management / Sr. Account Manager

Playhaven 

Playhaven offers tools for mobile developers to manage payer acquisition, engagement, and monetization. Acquired by Science Inc in September 2014, then RockYou in May 2015.

  • Responsible for strategy of network wide daily yield management and revenue generation (20k+ publishers)
  • Analyzed high level network KPI’s and trends daily 
  • Led user acquisition and monetization strategies for advertisers and publishers
  • Tech liaison for internal dev team in on-boarding new partners and troubleshooting new products
Sep 2013 - Mar 2014

Account Manager

Burstly
From beta testing to analytics to monetization, Burstly offered a full suite of products to power the entire app lifecycle. Acquired by Apple. 
  • Joined small team to build an internal ad network on top of the already robust mediation platform
  • Worked with product team to develop/innovate our self-serve advertiser side dashboard
  • Managed advertiser accounts with campaign delivery, optimization, troubleshooting, and analysis
Jun 2012 - Aug 2013

Finance Process Analyst

Pepperdine University
  • Managed 700+ credit card accounts and budgets
  • Partnered with IT to transition paper processes to efficient digital experiences
Jan 2008 - Mar 2009

Retail Specialist

Apple
  • Face-to-face sales and training of all Apple products
  • Small business management and development

Skills 

Skills

Inventory Forecasting, Media Strategy

Mobile Tech, Attribution, SDK, JS tag 

SpotX, GradientX, Adap.tv, DSP/SSP, & more platforms

Tableau, Pentaho, Excel

Education

Education
Apr 2011

Bachelor of Science in Business Administration

Pepperdine University