Dorothy Koch

  • San Francisco, CA

Senior Manager, Marketing Research 

Work History

Work History
Jan 2012 - Present

Senior Manager, Marketing Research

Apollo Education Group

Conduct in-depth quantitative and qualitative research and provide internal and external data in support of marketing and program strategy and legal substantiation on such topics as educational issues, domestic and international educational measures; economic indicators; labor projections; industry issues and trends in education, health care, business, nursing, criminal justice, and technology. 

Provide strategic research insights to Brand Strategy team to inform decision-making; support the marketing team with custom secondary research including labor market trends, market share analyses, and competitive data. 

Execute research and substantiation processes compliant with Standard Operating Procedure; substantiate all internal and external data used in marketing materials before they are sent to legal team.

Manage contracts and work flow with external research agencies, manage contractor and intern workloads.

Collaborate with external and internal reporting departments to determine best method of presenting research and facts.

2011 - Present

Information Retrieval Researcher


Conducted self-directed research, documentation, and presentation of research results and data analysis related to complex litigation.

Conducted strategic search queries on large corpora of data, and synthesized large amounts of information from a variety of sources to target relevant subject matter and solve information gaps.

Discerned crucial information from less important subject matter and identified data trends and inconsistencies.

Worked independently and collaboratively in fast-paced environment to meet client deadlines.

2007 - 2011

Composition for Multilingual Students Program Office Assistant

San Francisco State University

Independently carried out tasks related to reception and clerical assistance, maintained program website.

Handled confidential information, acted as liaison between faculty, students, and other departments; supported advising and placement activities for the program, responsible for updating materials based on policy changes, submitted final grades and recommendations; hired, trained, scheduled, and supervised 1-3 student assistants.

2009 - 2010

Teaching Assistant

San Francisco State University

Assisted an Introduction to Linguistics undergraduate course. Responsible for grading papers, holding office hours, advising students, and delivering final grades. Tutored non- native English speakers, ranging from simple grammatical rules to organizing term papers.

2006 - 2007

Communications Consultant

New California Network

Researched and contacted politically inclined bloggers to inform them of the mission of New California Network.

Conducted research on companies and politically inclined individuals and composed emails and comment posts geared toward a wide variety of audiences.




San Francisco State University


University of Baltimore




Proficiency with EMSI and IPEDS databases. Adept at searching a wide array of secondary resources to obtain information ranging from industry trends, labor market trends and projections, current employment landscape, and competitive information.


Organize and conduct quarterly and annual legal trainings for up to 200 employees to convey best practices for obtaining legal approval for external collateral and proper research and substantiation strategies and documentation.


Mac Operating System, Windows 7, and MS office; i.e., Word, PowerPoint, Excel, Outlook. Experience working with Drupal, Filemaker Pro, Concordance, and Relativity; working knowledge of DART and GiMLit.


Toastmasters International, 2011 -present. President, Vice President of Education, Competent Leader.

Report, present, and explain new data and research findings for use in strategy planning and external copy for new marketing materials to President, Executive Deans, Legal Department, and Marketing team.