Donna O'keefe

Donna O'keefe



Communication Plans

Event planning

Channel Marketing - Aquisition

Brand Identity Development

Campaign Planning

Work History

Work History
Jan 2008 - Dec 2008

Account Director

Bang Creative & Strategy, Sydney

A dual role encompassing development of the client service team skills, and reviewing and improving processes to create agency best practice procedures, whilst also developing existing business and nurturing new client accounts.

  • Managed and mentored a team of 3 Account Managers/Exec across key accounts in Sydney, as well as coaching the client service team in the Brisbane office, providing guidance on campaign brief development, propositions and client service skills to enhance the client relationship and service levels.
  • Part of the Senior Management team which pitched and won the Microsoft account to become one of their accredited BTL agencies working on the Dynamics product set. This involved working directly with their select channel partners to deliver demand generation and branding campaigns to position Microsoft and their implementation partners as challengers in specific industry verticals.
  • Developed a campaign pricing model for IBM business partners to determine, with greater clarity, what tactics should be delivered for a given budget inline with the campaign brief and objectives, facilitating faster response to brief and reduced exection times by one week.
  • Developed partner engagement model for vendor business partners.
  • Introduced a new employee Performance Appraisal document to delve deeper into client service job role and accountability, scored by both the employee and employer to identify perceived gaps in performance.
  • Member of the Bang Senior Management Team. This involved monthly team meeting to discuss operational issues.
Aug 2007 - Jan 2008

Client Service Director

Yello, Sydney

Managed consumer brand communications and brand experience for Vodafone across a number of customer touch points within the retail channel.

  • Managed brand development and production logistics for extensive roll-out of new POS branding across 200 direct and partner retail outlets Australia-wide, including flagship store Myers. Worked closely with Vodafone inhouse printers, retail partners and Vodafone marketing services to manage logistics and deliver the roll-out.
May 2005 - Jul 2007

Junior Acount Director

Jam Communications, Sydney

Developed lead gen campaigns, branding, collateral, advertising and internal communications for Jam's flagship account, AAPT - Australia's third largest telco provider  - across a number of product and solutions sets

  • Based for 6 weeks onsite at AAPT, conducted an internal Communications Audit of existing customer communications, offline and online. Conducted Gap Analysis of branded and non-branded pieces across AAPT's Corporate & Managed Enterprise business, working with a programmer to develop an asset management system to store and categorise all types of communications, by business, product and channel. This resulted in AAPT having a 360 degree view of what material was on/off brand and provided insights into areas which required immediate brand development.
  • Follow-on project from the communcations audit was implementation of a brand review and refresh to position AAPT as a challenger brand within the Corporate and Managed space. Commissioned market research to existing business customers which identified gaps between customer brand perception and required brand positioning. Inline with findings of the communications audit and market research, a full brand overhaul was conducted and implemented across all collateral, advertising, digital assets and campaigns.
Jan 2005 - Apr 2005

Senior Account Manager

Amplify industries, Sydney

Employed to worked on a major tender bid to win Sydney Water Contract

  • Researched and wrote the tender bid valued at $200k - which resulted in Amplify being shortlisted in the top 3 to present out of 78 applications received
Sep 2003 - Sep 2004

Marketing Manager

Vital Energi, UK

Wrote and implementated a marketing and PR plan to position Vital Energi as a leader in the Combined Heat and Power industry, targeting their key market, the public sector.

  • Conducted and inplemented a brand identity refresh - across all corporate collateral, web, advertising, sales toolkit and trade exhibitions.
  • Audited and reviewed all existing PR activity, by vertical and horizontal media and selected key titles to position Vital Energi as a thought leader. Equivalent Advertising Spend (EAS) increased from £4,554 (Mar 04) to £27,040 (Sept 04) in 6 months.
Jan 1999 - Aug 2003

Account Manager / Senior AM

Anderson Baillie, UK

Managed and directed a number of client accounts within the IT sector to drive brand awareness and demand generation/aquisition campaigns via various integrated marketing tactics

  • Launched spin-off company for BT, called Azure, taking the new corporate identity and developing a communications strategy for key audience groups - customers, prospects, partners, stakeholders and employees.
  • Extensive multi-logistic project management experience for a number blue-chip clients
    • Spicers Office Supplies 2000 Roadshow (75 exhibitors over 5 venues, 4 weeks)
    • Annual Ariba Customer Forum (3 consecutive years)
    • SAP (ECM, CIM, Retails Solutions, Oil & Gas, launch)
    • BT Azure internal launch
    • SUN Microsystems (Computers in Manufacturing)
    • Intentia FoodFacts Forum 2002
    • TIBCO NETA 2001
Jul 1997 - Sep 1997

Expedition PR Officer

Raleigh International, Namibia

Raleigh is a youth development charity committed to inspiring people from all walks of life, ages and nationalities, to live and work in remote communities to confront new challenges, empowering them to be all they can be.

  • Appointed as Raleigh's first PR officer for their inaugural expedition to Namibia
  • Identified and secured local sponsorship opportunities
  • Wrote weekly Situation Report for delivery to Raleigh HQ, London
  • Wrote and produced end of expedition report for venturers to keep as a  post expedition momentum

Other experience

TRAVEL IN AFRICA. Oct 97 - Feb 98Backpacked for 5 months through Namibia, Zimbabwe and South Africa after completing Raleigh International PR assignment in Namibia. See employment section above.


VenturerWorked on three mentally and physically demanding community and conservation projects in remote and difficult conditions. Raised £3k in sponsorship to take part.

NEW YORK, AMERICA. Feb 92 - Oct 93.

NannyResponsible for the care and development of two small children aged 3 and 6 years old.


Camp CounselorSupervision of children aged between 6 and 12. Taught arts & crafts, horse riding.


A marketing management professional with over 15 years experience of devising and implementing integrated b2b campaigns to drive response within a particular market segment and stengthen or position a brand, across a number of different channels. Excellent strategic and marketing planning skills, coupled with extensive project management and team building within fast paced, pressurised environments.

• Indepth knowledge of marketing systems, agency processes and procedures• Analytical and strategic thinker, able to develop insights/ideas into key business propositions• Excellent verbal, written and presenting skills• Meticulous project planning of stakeholders and timelines• Writing effective, clear briefs to drive a strong creative response• Extensive large scale event planning and execution across both corporate and consumer events


  • Salford University - Marketing Management Diploma (1998 - 2000)
  • Manchester Polytechnic - Chartered Institute of Marketing Diploma (1991)
  • Machester Polytechnic - HND Business and Finance (1988 - 1990)

Jobs while travelling - 1990 - 1997

Marketing Manchester, UK

Travel industry ExecJan 1997 - Jun 1997

Trafford Park Development Corporation, UK 

Centenary Co-ordinatorOct 1995 - Nov 1996

Manchester Airport, UK

Marketing ExecNov 1993 - Aug 1995

Great Universal Stores, UK

Sales Promotion OfficerJun 1990 - Jan 1992

Metro Cellular, UK

Marketing AssistantNov 1989 - May 1990