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Work experience

Sep 2009Present

Editor, North America

Telecare Aware
  • Write 5-10 articles weekly for international news website on telecare, telehealth and mobile health technology. Analysis of industry events, trends, on-site conference reporting. Invited by EU-based founder.
  • Negotiates media partnerships. Facebook page co-administrator, Twitter feeds, LinkedIn cross-promotion
Apr 2009Present

Marketing Advisor/Editor

Marketing Consultancy/Editorial

Telecare Aware, UK. Editor, North America

  • Write 5-10 articles weekly for international news website on telecare, telehealth and mobile health technology. Analysis of industry events, trends, on-site conference reporting. Invited by EU-based founder.
  • Negotiates media partnerships. Facebook page co-administrator, Twitter feeds, LinkedIn cross-promotion

CMS Telehealth, New York, NY.Consultant/Director, Client & Communications Development

Advised on partners, created presentations, brochures and PR for start-up distributor of telephone/online patient post-discharge chronic disease management systems for hospitals, home care, LTC, doctors, self-insured groups.

Medical Practice Innovations, Brooklyn, NY.Marketing Consultant

Copy development for new website, advising on web design and EHR services for practice and revenue cycle management service for physicians.

WTO Associates, Newtown, CT.Associate, Marketing and Telehealth

Subject matter expert and advisor.WTO serves healthcare providers in improving IT solutions, business management processes and EHR adoption.

Other Activity: Moderator/speaker, six sessions, Mobile Health Expo, Las Vegas, 10/2010. Moderator/speaker, What’s Next Boomer Business Summit, Chicago, 3/2010.Advisor to board, Aging Technology Alliance (AgeTek).Co-organizer, Tri-State Entrepreneurship Project on development of new eCare businesses.Co-chair, NY AMA Healthcare SIG, organized and moderated consultant presentation on EHR impact. Social Media: LinkedIn groups, Aging in Place Technology contributor. Seminars and Training:Business Development Institute: Mobile Healthcare Communications, 1/2011 (reporting and attending); Social Communications & Healthcare, 5/2010.

May 2006Apr 2009

Vice President, Marketing

Living Independently Group

Head of marketing for early-stage healthcare technology company, developer of QuietCare, the first wireless, sensor-based behavioral monitoring system with software creating reports and alerts for at-home senior safety. Challenges: no marketing area in company, reseller failure, low awareness, lack of customer-centric communications and soiled data. Actions: Created marketing infrastructure, processes, strategy and plans to improve low product awareness. Developed a customer-facing channel marketing strategy and communications for dealers, consumers and professional audiences including advertising, PR, web, print, partnerships and training.

·Established consistent messaging relating QuietCare’s vital information to independence and better care

·Created DRTV, print, online content, sales support, analysis, training for DTC and clinical markets

·Units in service and revenue increased over 200% June 2006 to December 2008

·Key factor in attracting double-digit minority investment leading to acquisition by GE Healthcare in 2009

Hired new public relations firm, developed annual plans, achieving prominent major media/trade coverage:Wall Street Journal, PARADE, USA Today, NY Times, AARP Magazine, U.S. News, Forbes, Financial Times; major metro newspapers, radio and TV; CBS, NBC, ABC. Trade: McKnights, CARING, Advance, Assisted Living Consult.Web:Caregiver, McKnights, Telecare Aware, Success in Home Care, Long Term Care Management, Savvy Senior, Bottom Line.

Created new consumer marketing, lead and partnership programs, increasing sales 56% in six months.

·Supervised online agency for Upgraded web content, organization, client administration, lead capture.Directed keywords and SEM plan, SEO and promotional landing page development.

·Produced $500K national DRTV/catalog/online campaign 1st-3nd Q 2007: three commercials, media buy, websites. Managed dual call center / data analysis process. Results: 12.5% - 15% lead conversion.

·Developed senior and boomer-targeted consumer sales presentations, sales training, template ads, promotions and community programs for contract sales force and national distributor marketing program

·Dual target of seniors 70+, boomers 40-61

Positioned marketing to support sales/clinical account service team for senior communities and home care. Improved reach and presence to non-profit communities (75% of units), professional staff and associations.

·Developed multiple segmented databases for suspect/prospect/lead generation and tracking. Coordinated manager contact data for targeted pre/post-show calls, emailings, post-show follow up.

·Created 2008-2009 national and local industry association relationship strategy. Directed trade show scheduling, event support, onsite events, sales team coverage and press coordination.

·Developed collateral, competitive analysis, presentations, webinars and facility staff training materials for system implementation. Synthesized industry research on aging issues and technology.

·Deployed PR outreach to aggressively reach facility C-level / director decision makers and professionals: bylined articles, trade show coverage and events, spokespersons and community joint marketing

GE Healthcare investment fall 2008, developed co-marketing per agreement. FDA registration. Created 2008-9 media, PR, trade show and association management plans. Press announcement, rebranding, new sales materials, PR, website transition; FDA-compliant marketing procedures; redesigned training manual. Transitioned marketing to GE control as part of acquisition process.

Jan 2002Apr 2006

Vice President Marketing, Director Strategic Development, etc.

Marketing Consultancy/Contract Assignments

VTS TRAVEL DIRECT (DT.COM), Mahwah, NJ.  Vice President of Marketing (2005-2006)

Reestablished marketing for mid-sized business travel company with major business competition and outdated image. Developed repositioning and rebranding of company: positioning, SWOT and differentiation analyses, marketing agency search.  Remapped website.  Developed client/prospect e-newsletter and database. 

LANGUAGEWORKS, New York, NY.  Director, Strategic Development (2004-2005)  Established seven-person department for Top 20 translation/multicultural services company. Lead generation, database management, list maintenance, in-house acquisition mailings and follow-through with sales team. 

HERTZ CORPORATION, Park Ridge, NJ.  Interim Manager, Partnership Marketing (2003-2004)  Created offers and direct mail/online marketing programs for Marriott and InterContinental Hotels partnerships, increasing Hertz prominence in programs and revenue by 10%. 

NESC, New York, NY.  Consultant (2002-2004)  Nonprofit management consultancy. Led team study for The Conference Board’s NYC tourism initiative.  Designed online research supporting for-profit executive search. 

Jan 1996Oct 2001

Director, International Marketing and Partnerships

Avis Rent A Car System, Inc.

Promoted to and led new department to integrate international programs with sales and operations.  Supported 16 managers in U.S. WHQ, Miami, Latin America and U.K.  Directed area budgets up to $1.5 million each.  Supervised initiatives with global partners:  American Express, Visa, MasterCard, Continental and other airlines.  Pioneered online integration.

Directed the Americas region for the British Airways global partnership.  Increased British Airways/Avis program revenue on average 50% per year over three years.  Developed direct mail inserts, joint online pages.

For Latin America and Caribbean residents traveling to the U.S., positioned programs to reach high-demographic frequent travelers.  Increased Preferred membership 50% /year over three years.  Achieved 11% response rate for multi-country direct mail launching Avis Preferred enhancement. Converted enrollment to CD-ROM template.  Created regional rate program increasing revenue 137% vs. prior year, 13% of region total.

For U.S. residents traveling to Europe, created successful integrated online, print and trade campaigns targeting frequent travelers.  Achieved annual $1.9 million revenue and 14 to 1 ROI; primarily online search driven accounting for 60% of revenue. Key factor in total revenue growth of 19%, 15 points over projection.

Sep 1992Dec 1995

Manager, Trade Marketing

Avis Rent A Car System, Inc.

Created “Club Red,” the first B2B loyalty program in industry.  Enrolled 46,000 agent members generating $16 million (10% of leisure revenue), increasing travel agency-generated revenue by 12% with a 24 to 1 ROI.

Apr 1988Sep 1992

Manager, Advertising

Avis Rent A Car System, Inc.



Apr 1987Apr 1988

Vice President, Account Supervisor

Campbell-Ewald Advertising

Accounts:  Eastern Airlines, OnePass frequent flyer program

Jun 1983Dec 1986

Advertising Manager

New York Air



Email management (Constant Contact)
MS Publisher, Adobe Acrobat, Photoshop
MS Office (Word, Excel, PowerPoint, Outlook)


Solves a company’s marketing and communications problems….Bridges communication gaps between product or service and the customer. Increases brand awareness and business.  Marketing is my passion!

Experience at a Glance

  • Head marketer for industry innovator in wireless sensor-based monitoring technology for healthcare and safety for older adults in their homes and communities
  • Editor and writer for established, leading industry news website, expanding its coverage of companies, healthcare technology issues and impact of wireless, mobile and telecommunications sector
  • Versatile marketing advisor for early-stage, mid-sized and large global companies in healthcare, technology,  business services, software and travel

A leader and integrator of strategic marketing plans, programs and communications. Hands-on versatile manager who provides a valued strategic resource and direction for management, sales, operations, IT and key influentials. Actions produce winning results.

Career Development

Vice President/Director  (10 years)Consultant (6 years)Manager (11 years)Editor (1.5 years)

Recent Accomplishments

* Established strategic positioning and communications for early-stage healthcare technology and wireless monitoring company that positively changed perception of product from ‘experimental’ to established, increasing sales 200% in 2.5 years.  * Planned, managed and produced from zero base all company communications: print, web, email, webinars, presentations. Set stage for company acquisition.* Produced national DRTV campaign, catalog/online promotions.  Gained 12.5%-15% lead conversion.* Developed new programs for cross-marketing, training, webinars, documentation and case studies for sales-clinical support teams; trade show planning, management and professional partnerships with industry associations  * Created cost-effective, strategic plan and schedule for national and local trade shows; managed all event support, logistics, display, onsite events and press coordination* Expanded coverage and analysis of US-based companies and issues for technology industry news and information website. Write 5-10 articles weekly. Promoted readership via social media, initiated and negotiated conference partnerships.  Page views increased 50%, unique monthly visitors 225%. * Moderator, six sessions, Mobile Health Expo, Las Vegas, 10/2010. Moderator, What’s Next Boomer Business Summit, Chicago, 3/2010. Advisor to board, Aging Technology Alliance (AgeTek). Co-chair, NY AMA Healthcare SIG, organized and moderated consultant presentation on EHR impact. Marketing Advisor, HealthCare Chaplaincy.* Developed repositioning, rebranding, marketing programs, data resources and business development areas for companies in healthcare, medical practice and billing cycle management, software, travel, multicultural and non-profit business advisory services* Created integrated international programs with sales and operations, achieving 15-50% increases in revenue and membership.

Core Competencies

- 360° Strategic Analysis, Positioning, Programs- Brand Management, Awareness and Planning- Integrated Marketing: Traditional, Direct, Online, Social - Advertising and Public Relations Management

- Sales Support and Training Programs- Partnership and Member Programs - Association, Trade Show Management- Writing, Copywriting and Copy Editing



Member of NY American Marketing Association Healthcare SIG and The Marketing Roundtable. AMA Gold EFFIEs: Avis “Employee-Ownership”, New York Air “Super Shuttle”.