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Top level marketing, advertising, promotions and business development executive with 20+ years experience in fashion, software, home furnishings and performing arts. Award winning creative successes range from visual merchandising, collateral, public relations, promotions, special events and web based programs. Strong and well received public speaker.

Work experience

Aug 2014Dec 2015

Vice President/Managing Director

Marchon Direct                                                                                                                         
  • Increased sales for under performing division by 300% through strategic marketing efforts including sales and customer service training, targeted direct mail, internal and external communications campaign.
  • Introduced the development and drove the implementation of a secondary web ordering portal to expand user base by 40%.
  • Maintain and nurture proactive working relationship with board of directors and across four lines of business.  
Aug 2008Jul 2014

Vice President US Sales Operation

Marchon Eyewear
  • Support 20 Sales Managers and 260 independent contractor sales representatives, servicing 25,000 accounts and 45,000 doors, with 22 eyewear and sunglass collections including: Calvin Klein, Disney, Fendi, Flexon, Lacoste, Michael Kors, Nike, Nine West and Valentino.
  • Managed the sales and distribution challenges of a global SAP implementation, reducing sales disruption.
  • Develop promotions and programs that have resulted in an on average net increase per rep of 135%.
  • Create and manage industry special events for up to 5,000 attendees.
  • Oversee National and Global sales meeting content and logistics for 600 plus attendees.
  • Provide sales analytics measuring promotional and trade show effectiveness, as well as oversight of discounts and other issues that revealed a process error potentially costing the company over $5 million.
Jul 20072008

Corporate Brand Manager

Marchon Eyewear
  • Developed strategic communications with CEO and acquiring company to pre-sell acquisition to trade press, employees, independent sales forces and accounts.
  • Developed global marketing campaign to celebrate company’s 25th anniversary confirming industry leadership in the US and building credibility with customers in Europe, Latin America and Asia.

Jul 2006May 2007

Sr. Vice President Marketing

Randa Accessories
  • Created company’s first web site that united 3 separate businesses: branded men’s accessories for department stores, private label and retail merchandising service company.
  • Created company’s first direct to consumer web site for its high-end leather accessory division.
  • Implemented a strategic campaign to attract new licensors to the brand portfolio including annual report, mailing piece and direct contact with potential partners.
  • Developed a PR campaign that resulted in placement in 196 newspapers generating the equivalent of $31,127 in space, in 30 days.
Jul 1999Jun 2006

Vice President Creative Services

Marchon Eyewear
  • Founded and managed company’s in-house advertising agency with staff of 27, with multi-million dollar budget, to develop and implement marketing strategies in support of rapid  expansion in the USA and internationally.
  • Developed strategic marketing campaign for company’s proprietary brand Flexon, making it the leader in the category and a consumer preference for flexible eyeglass frames.
  • Produced approximately 7,000 individual projects annually.
Sep 1988Jun 1999

Director of Marketing and Public Relations

Marchon Eyewear
  • Assisted in identification and development of marketing materials and programs that grew the company from $80 million to $250 million.
  • Developed aggressive public relations efforts in the USA and abroad for company and products including: events, video news releases, interviews, product placement with consumer magazines, television and major motion pictures resulting in a paid advertising equivalent of $3 million annually.
  • Created and produced ads and collateral for company’s eyewear, software and optical interior design divisions.
Oct 1987Sep 1988

Account Executive

Arthur Krammer Advertising
  • Joined as Account Executive on agency’s largest client, Computer Associates. Co-lead team assigned to build awareness for Computer Associates Applications, Systems and Micro divisions. Quickly promoted to additional client assignments including Nikon Sporting Division (Binoculars and rifle scopes); Nikonos ( Nikon’s underwater photography division) and Marchon Eyewear.
Feb 1982Aug 1987

Director of Advertising and Public Relations

Castro Convertibles Corporation
  • Managed in house ad agency for furniture retailer and manufacturer, doubled sales from $25 million to $50 million in 5 years.
Oct 1977Dec 1982

Director of Development and Public Relations

Performing Arts Foundation of Long Island
  • Joined the company as Assistant to the General Manager. After successful completion of fund raising activities to raise $1 million to meet the requirements of a Ford Foundation grant, promoted to Director of Development and Public Relations by the Board of Directors.


Bachelor of Science

State University of New York at New Paltz

Magna cum laude graduate

Corporate Leadership

As a corporate leader, Donna has also contributed expertise as a consultant to the Eglevsky Ballet, World Hunger Year, NY Presbyterian/Cornell Medical Center, Leukemia Society, Long Island Cares and received the honor of “Exceptional volunteer in fund raising and events” from the Guide Dog Foundation and America’s Vet Dogs. She is an active member of Toastmasters International.