"It's all about relationships."
- Charleston, SC
Upbeat, creative, outgoing communications and marketing professional with over 20 years in broadcast media seeking the opportunity to join the dynamic team at the American Heart Association in Charleston, SC as Director of Marketing and Communications. Great technical skills as well as soft skills. Natural leader as well as good team player and problem solver. Adaptable and flexible. Impeccable work ethic. Competitive, dedicated, hard worker. Ready to hit the ground running. www.linkedin.com/in/donnalee5
American Marketing Association, currently pursuing Certified Professional Marketer (CPM) designation
Public Relations Society of America, currently pursuing Accredited Public Relations (APR) credential
Press Releases, Annual Report, Radio commercials (written, voiced, produced) and organization newsletters http://www.mediaworks.consulting/portfolio
SEO, Google Analytics, blogging/writing for the web, Google Adwords, Facebook ad campaigns, Google My Business.
In-depth overview and study of Twitter, LinkedIn, Facebook, Instagram, Snapchat, Ello and HootSuite.
Course work focusing on delegation, motivation, performance evaluation, Leading vs. Managing.
Copy writing, Script-writing, Adobe Creative Suite, Adobe Audition, Adobe Premiere, Photoshop. Digital still and video camera operation, production, post-production. 5 years as Chief AV Technician and Media Resource Specialist at Trident Technical College 1994-1999.
Over 20 years in the TV and radio broadcast industry (including currently) in the Tri-County area. Great media contacts. In current position, pitch ideas to reporters and producers for media coverage. Press releases, field media inquiries, spokesperson to media on behalf of organization. Media coaching for crisis communication and sensitive issues.
Google Adwords, Analytics, Facebook ad campaigns, SEO, SEM, landing pages, mobile apps, email campaigns using Constant Contact, Vertical Response, MailChimp, etc. Event management using FB events, Brown Paper Tickets, EventBrite. Traditional marketing such as buying newspaper ads, placing radio, television ads. Most work done in MS Office (Publisher/Powerpoint) and some in MAC/Apple products in Adobe Creative Suite. Currently utilize Salesforce/Marketing Cloud/Email Studio for internal communications and external marketing.
Ability to work on several projects in various stages at a variety of levels and communication/distribution channels to meet deadlines and hit benchmarks. Currently responsible for 21 county area.
Wide range of skills from script-writing, radio production, video production, web design, web platform migration projects, web administration, writing media and social media policy, arranging media coverage for events. Writing speeches and programs/publications for special events.
Adobe Experience Manager, Sharepoint, Frontpage, Expression, Joomla, Modx, Wordpress, stand-alone websites as well as CMS. JS, HTML, CSS. Project Lead on new web platform and redesign of Girl Scouts of Eastern SC website in collaboration with national over several months.
Effective leader with good communication skills. Problem solving skills and motivation as well as collaborative engagement with a staff of up to 15 employees. Established and oversee internship program at GSESC. Supervise IT Network Support Technician.