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Upbeat, creative, outgoing media relations, communications and marketing professional with over 20 years in broadcast media. Great technical skills as well as soft skills. Natural leader as well as good team player and problem solver. Adaptable and flexible. Impeccable work ethic. Competitive, dedicated, hard worker.  Ready to hit the ground running. Donna Lee on LinkedIn

Professional Association Memberships

American Marketing Association, currently pursuing Certified Professional Marketer (CPM) designation 

Public Relations Society of America, currently pursuing Accredited Public Relations (APR) credential

Board Appointments/Committees

  • Trident Technical College:                TV and Media Production Curriculum Advisory Board          2005-current

  • Charleston STEM Festival Committee member, Media-Marketing Chair 2014-current


Relevant Work History

Senior Advisor of Web Design, Media and Community Relations

MediaWorks Consultant Group, Charleston, SC
June 2006Present

Web Design in HTML, bootstrap framework,  SEO, Web Management, Devise Marketing Plans/Strategies, Social Media Account Management, Branding, Imaging, Public Relations, Press Releases, Commercial production, Media Coaching, Photography, Videography/post-production. 

Director of Communications and Marketing

Girl Scouts Eastern SC Charleston, SC
Oct 2013Present
  • Hired October, 2013 as Communications Manager and promoted to Director at six months with 14% pay increase
  • Media Relations
  • Internal and external communications
  • Annual reports, web maintenance, traditional marketing, Public Relations, Advocacy, print and online newsletters, program flyers, brochures, digital marketing,  media relations, social media, digital media (photography and video for web) for 21 county council
  • Work with agencies, media groups and printers/publishers 
  • SEO, SEM, FB targeted advertising,  PPC, Google AdWords
  • All media and promotion of special events/fundraisers including Death By Chocolate in Hilton Head, Mary Dean Brewer Women of Distinction in Florence, Pearls of Wisdom High Tea in Charleston, Geraldyne Zimmerman Gala in Orangeburg
  • Primary point of contact for media inquiries
  • Crisis communications/Sensitive issues management
  • Project lead on web platform migration
  • Initiate media coverage by writing articles and pitching ideas to reporters and producers
  • Representation at expos to seize opportunities to be highly visible  with positive impact and interaction within the community 
  • Web design and administration in CMS,  joomla, modx. WordPress, Adobe Experience Manager.
  • Work collaboratively with council departments to create target specific collateral
  • Travel between offices and events in Florence, Hilton Head, Myrtle Beach, Columbia (15%)

Producer/Reporter/Production Manager

Cumulus Broadcasting               Charleston, SC
Sep 20032016
  • Produced number one talk show  in the Lowcountry for 10 years
  • Booked and scheduled guests
  • Social Media for station during shift (traffic updates, breaking news)
  • Coordinated with general public, celebrities, dignitaries and national level politicians to schedule interviews/appearances
  • Produced podcasts  for web distribution
  • Produced for mid-day network syndicated programming, commercials, afternoon Charleston area traffic reports, afternoon/PM newscasts for Columbia, SC affiliate WIS News Radio
  • Voiced, mixed, produced commercials for air as well as dubbed and input to system
  • Part-Time 2013-2016 as Production Manager and Fill-in Producer


B.A. Communications

College Of Charleston

Specialty in Media Communications

A.A.  Industrial Technology

Trident Technical College

Television and Radio Broadcasting

A.A. General Studies/Transfer 

Trident Technical College

Associate college work for transfer to 4 year school.

CE Certificates  

Digital Marketing and Social Media Marketing

College of Charleston Lowcountry Graduate Center

SEO, Google Analytics, blogging/writing for the web, Google Adwords, Facebook ad campaigns, Google My Business. 

Social Media Management and Marketing

Trident Technical College

In-depth overview and study of Twitter, LinkedIn, Facebook, Instagram, Snapchat, Ello and HootSuite.

Supervisory Leadership

Trident Technical College

Course work focusing on delegation, motivation, performance evaluation, Leading vs. Managing.



Copy writing, Script-writing,  Adobe Audition,  Adobe Premiere, Photoshop. Digital still  and video camera operation, production, post-production.  5 years as Chief AV Technician and Media Resource Specialist at Trident Technical College 1994-1999.


Over 20 years in the TV and radio broadcast industry (including currently) in the Tri-County area. Great media contacts.  In current position, pitch ideas to reporters and producers for media coverage. Press releases, field media inquiries, spokesperson to media on behalf of organization. Media coaching for crisis communication and sensitive issues.


Google Adwords, Analytics, Facebook ad campaigns, SEO, SEM, landing pages, mobile apps, email campaigns using Constant Contact, Vertical Response, MailChimp, etc. Event management using FB events, Brown Paper Tickets, EventBrite. Traditional marketing such as buying newspaper ads. Placing radio, television ads.  Most  work done in MS Office (Publisher/Powerpoint) and some in MAC/Apple products in Adobe Creative Suite.  Currently utilize Salesforce/Marketing Cloud/Email Studio for internal communications and external marketing. 


Ability to work on several projects in various stages at a variety of levels and communication/distribution channels to meet deadlines and hit benchmarks. Currently responsible for 21 county area. 

Wide range of skills from script-writing, radio production, video production, web design, web platform migration projects, web administration, writing media and social media policy, arranging media coverage for events.  Writing speeches and programs/publications for special events. 


Adobe Experience Manager, Sharepoint, Frontpage, Expression, Joomla, Modx, Wordpress, stand-alone websites as well ss CMS. JS, HTML, CSS. Project Lead on new web platform and redesign of Girl Scouts of Eastern SC website in collaboration with national over several months. 


Effective leader with good communication skills. Problem solving skills and motivation as well as collaborative engagement with a staff of up to 15 employees. Established and oversee internship program at GSESC. Supervise IT Network Support Technician.