Download PDF

Summary

Upbeat, creative, outgoing  communications and marketing professional with over 20 years in broadcast media seeking the opportunity to join the dynamic team at the  American Heart Association in Charleston, SC as Director of Marketing and Communications. Great technical skills as well as soft skills. Natural leader as well as good team player and problem solver. Adaptable and flexible. Impeccable work ethic. Competitive, dedicated, hard worker.  Ready to hit the ground running.  www.linkedin.com/in/donnalee5

Professional Association Memberships

American Marketing Association, currently pursuing Certified Professional Marketer (CPM) designation 

Public Relations Society of America, currently pursuing Accredited Public Relations (APR) credential

Board Appointments

  • Trident Technical College:      TV and Media Production Curriculum Advisory Board         2005-current

  • Charleston STEM Festival Committee :     Media-Marketing Chair             2014-current

Portfolio

Relevant Work History

Education

CE Certificates

Digital Marketing and Social Media Marketing

College of Charleston Lowcountry Graduate Center
20152015

SEO, Google Analytics, blogging/writing for the web, Google Adwords, Facebook ad campaigns, Google My Business. 

Social Media Management and Marketing

Trident Technical College
20142014

In-depth overview and study of Twitter, LinkedIn, Facebook, Instagram, Snapchat, Ello and HootSuite.

Supervisory Leadership

Trident Technical College
20122012

Course work focusing on delegation, motivation, performance evaluation, Leading vs. Managing.

Skills

AUDIO/VIDEO/PHOTO PRODUCTION

Copy writing, Script-writing,  Adobe Creative Suite, Adobe Audition,  Adobe Premiere, Photoshop. Digital still  and video camera operation, production, post-production.  5 years as Chief AV Technician and Media Resource Specialist at Trident Technical College 1994-1999.

MEDIA RELATIONS

Over 20 years in the TV and radio broadcast industry (including currently) in the Tri-County area. Great media contacts.  In current position, pitch ideas to reporters and producers for media coverage. Press releases, field media inquiries, spokesperson to media on behalf of organization. Media coaching for crisis communication and sensitive issues.

MARKETING

Google Adwords, Analytics, Facebook ad campaigns, SEO, SEM, landing pages, mobile apps, email campaigns using Constant Contact, Vertical Response, MailChimp, etc. Event management using FB events, Brown Paper Tickets, EventBrite. Traditional marketing such as buying newspaper ads, placing radio, television ads.  Most  work done in MS Office (Publisher/Powerpoint) and some in MAC/Apple products in Adobe Creative Suite.  Currently utilize Salesforce/Marketing Cloud/Email Studio for internal communications and external marketing. 

MULTI-TASKING

Ability to work on several projects in various stages at a variety of levels and communication/distribution channels to meet deadlines and hit benchmarks. Currently responsible for 21 county area. 

Wide range of skills from script-writing, radio production, video production, web design, web platform migration projects, web administration, writing media and social media policy, arranging media coverage for events.  Writing speeches and programs/publications for special events. 

WEB DESIGN AND MAINTENANCE 

Adobe Experience Manager, Sharepoint, Frontpage, Expression, Joomla, Modx, Wordpress, stand-alone websites as well as CMS. JS, HTML, CSS. Project Lead on new web platform and redesign of Girl Scouts of Eastern SC website in collaboration with national over several months. 

MANAGEMENT/LEADERSHIP

Effective leader with good communication skills. Problem solving skills and motivation as well as collaborative engagement with a staff of up to 15 employees. Established and oversee internship program at GSESC. Supervise IT Network Support Technician.