Fundamental Strengths

Work History

Work History

Consultant

Persuasive Solutions

Currently working with direct mail media companies, specialty retail services, home improvement and non-profit organizations to develop:

  • Strategic planning & business presentation development
  • Market research, analysis, interpretation
  • Creative design & copywriting for direct mail and online advertising
  • Newsletter and publication copywriting, editing, layout and production
  • Graphic design: logo, letterhead, presentation templates
  • Brochure, publication and sales collateral design and copywriting
  • Website design/management and email marketing
Feb 2010 - Present

Sr. Communications Specialist

Early Warning Services

Key position for developing external communications to maintain the corporate brand and messaging across all key communication channels while positioning Early Warning as a thought leader in fraud prevention.

1995 - Nov 2008

Client Marketing Senior Manager

Valassis Communications / ADVO, Inc.

Collaborated with sales vice presidents, directors, account executives and cross-functional team, providing marketing leadership and guidance to strategic accounts within the Specialty Retail category. 

Responsibilities included:

  • Producing sales strategy and account objectives
  • Initiating short and long-term account action plans
  • Developing best practices, case studies and white papers
  • Leading/conducting account-specific strategy Sessions
  • Newspaper market penetration analysis
  • Direct mail targeting and electronic mapping
  • Client and industry research
  • Co-leadership of client-facing meetings to develop test opportunities and ROI measurement.
  • Transforming objectives, data, research, best practices, business proposals and product information into client-centric PowerPoint sales presentations
  • Authoring internal and external sales collateral, as well as industry-related, media-unbiased PR copy for client publications
  • Partnering with in-house creative services for ad design & development, as well as Valassis online media executives to create & market web-based and email advertising solutions
1993 - 1995

Advertising Manager

UDC HOMES

Directed and produced strategic advertising/marketing activities, including oversight of graphic artists and commercial printers, copywriting for various print media ad campaigns, database tracking and analytics, photo shoot management, in-house display production. Provided copy, pre/post-production support on radio and commercial projects with the Advertising Director.

Education

Education

B.A.

California State University-Fullerton

Skills

Skills

Adobe In-Design

Adobe Illustrator

Adobe Photoshop

Adobe Dreamweaver (HTML / Website Design & Management)

including multimedia, Flash, Web 2.0

Microsoft Publisher

Microsoft Office (Word, Excel, PowerPoint)

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