Download PDF

Fundamental Strengths

Work experience

Consultant

Persuasive Solutions

Currently working with direct mail media companies, specialty retail services, home improvement and non-profit organizations to develop:

  • Strategic planning & business presentation development
  • Market research, analysis, interpretation
  • Creative design & copywriting for direct mail and online advertising
  • Newsletter and publication copywriting, editing, layout and production
  • Graphic design: logo, letterhead, presentation templates
  • Brochure, publication and sales collateral design and copywriting
  • Website design/management and email marketing
Feb 2010Present

Sr. Communications Specialist

Early Warning Services

Key position for developing external communications to maintain the corporate brand and messaging across all key communication channels while positioning Early Warning as a thought leader in fraud prevention.

1995Nov 2008

Client Marketing Senior Manager

Valassis Communications / ADVO, Inc.

Collaborated with sales vice presidents, directors, account executives and cross-functional team, providing marketing leadership and guidance to strategic accounts within the Specialty Retail category. 

Responsibilities included:

  • Producing sales strategy and account objectives
  • Initiating short and long-term account action plans
  • Developing best practices, case studies and white papers
  • Leading/conducting account-specific strategy Sessions
  • Newspaper market penetration analysis
  • Direct mail targeting and electronic mapping
  • Client and industry research
  • Co-leadership of client-facing meetings to develop test opportunities and ROI measurement.
  • Transforming objectives, data, research, best practices, business proposals and product information into client-centric PowerPoint sales presentations
  • Authoring internal and external sales collateral, as well as industry-related, media-unbiased PR copy for client publications
  • Partnering with in-house creative services for ad design & development, as well as Valassis online media executives to create & market web-based and email advertising solutions
19931995

Advertising Manager

UDC HOMES

Directed and produced strategic advertising/marketing activities, including oversight of graphic artists and commercial printers, copywriting for various print media ad campaigns, database tracking and analytics, photo shoot management, in-house display production. Provided copy, pre/post-production support on radio and commercial projects with the Advertising Director.

Education

B.A.

California State University-Fullerton

Sales & Marketing Collateral

Case Studies & Best Practices

Presentations & Research

Brochures

Newsletters

Logos

Website

Skills

Adobe In-Design
Adobe Illustrator
Adobe Photoshop
Adobe Dreamweaver (HTML / Website Design & Management)
including multimedia, Flash, Web 2.0
Microsoft Publisher
Microsoft Office (Word, Excel, PowerPoint)

Recommendations (from LinkedIn)