Education

Education

Work History

Work History
2000 - Present

Planning & Creative Director

TV1 Group *

2005 – present – Planning & Creative Director, TV1 Group

2002 – 2005 – Creative Director, TV1.com (digital division)

2000 – 2002 – Multimedia Manager, TV1 video (TV content division)

* Brazil’s leading marketing communications group of companies providing advertising, digital, events, promotions, branded content and public relations.

+500 professionals located in six specialized agencies, with independent structures, but able to integrate skills around the new digital logic that values interactivity, personalization, collaboration and measurement of results. Created in 1986, the TV1 Group has a history of pioneering and innovative business cases developed with best and largest companies in Brazil.

Located in Sao Paulo, Rio de Janeiro and Brasilia.

1999 - 2000

Partner-Director & Founder

Let'set Multimídia *

* Digital design firm located in São Paulo, Brazil, focused on special projects development for strongly visual orientated clients such as MTV.

1998 - 1999

Art Director

Interface Multimídia
1995 - 1998

Art Direction & Illustration Freelance

Freelance

Summary

Internet, Digital Marketing, Innovation, Integrated Marketing, Strategic Planning, Technology, Creativity, Business Management & Business Development

Interest

Technology, Computers, Internet & Games

History

Movies & Filmmaking

Music & Electric Guitar

Skateboarding

Design, Painting & Art History

Working Abroad

National Association of Broadcasters (NAB) – Las Vegas, US (2001, 2006)

London International Advertising Awards – London, UK (2002)

Invius Fund and Esteé Lauder meetings – NY, US (2007)

Cannes Lions International Advertising Festival – Cannes, France (2008)

Advertising Age Digital Conference – NY, US (2009)

Working as a Speaker

BMO day – Microsoft – Sao Paulo, Brazil (2009)

Creative Forum – FAAP – São Paulo, Brazil (2009)

Top of innovation – ESPM – Sao Paulo, Brazil (2009)

PostGraduate Dialogs – CEUB – Brasilia, Brazil (2009)

New views on online advertising - AdNetwork – Sao Paulo, Brazil (2008)

IT Team Latin America Meeting – Philips – Sao Paulo, Brazil (2008)

Executive Workshop on Viral Marketing – JumpEducation – Sao Paulo, Brazil (2008)

Digital Communication Seminar – Petrobras – Rio de Janeiro, Brazil (2008)

Annual Strategic Managers Meeting – Banco do Brasil – Brasilia, Brazil (2008)

Communication Week – Mackenzie University – Sao Paulo, Brazil (2007)

Executive Workshop on Web 2.0 – JumpEducation – Sao Paulo, Brazil (2007)

Marketing and Sales Congress – ADVB – Porto Alegre, Brazil (2007)

Second Life Event – INFO Magazine – Sao Paulo, Brazil (2007)

1ª Web 2.0 Conference – Converge – Sao Paulo, Brazil (2007)

Latin America Internet Summit – Siemens – Sao Paulo, Brazil (2006)

Media Lab – ESPM – Sao Paulo, Brazil (2006)

Idioms

English, Spanish and Portuguese

Awards

About Awards Grand Prix (2007)

About Awards Gold and Silver Medals (2005)

Abanet Awards Winner (2004)

MMonline Bronze Medal (2003)

Aberje Awards Winner (2003)

Cannes Lions Finalist (2002, 2003)

London Awards Finalist (2002, 2003)

About Awards’ former member of the jury (2006)

MMonline’s former member of the jury (2004)

Certifications

Certifications
1997 - Present

Creativity in Advertising

Escola Superior de Propaganda e Marketing (ESPM)
2004 - 2004

Specialization in Direct Marketing

Brazilian Direct Marketing Association (ABEMD)