insight | innovation | game-changing results

Accomplished strategy through execution marketing and sales leader driving game-changing results in start-up, growth, enterprise and Fortune 100 organizations with $1 million to over $2 Billion in revenue.

Infuse innovation with lasting value to business teams. Broad and deep expertise in omni channel consumer and B2B product management, product marketing, sales, and new business development.

Background in global corporate, sales channel, and consulting roles brings a unique depth of strategy and collaborative execution insight to multi-channel marketing and sales in commercial and consumer businesses. Distinguished record of award-winning and breakthrough new products and launches, and recognition from key accounts for revenue growth, collaboration and service excellence.

Orchestrate a customer-focused approach to marketing, sales, and business innovation that delivers predictable and profitable results in a wide range of industries. Experienced in complex value networks including retail, consumer electronics, consumer products, home building , technology and energy efficiency.  Savvy in creating new product concepts and markets, and turn-around repositioning of products and services for success. Product manager and champion of "one of the 10 best consumer electronic products of all time " -as named by Home Entertainment Magazine.  During my years at Bose®, I served as a strategist, architect and principal champion of over 40 innovative and many category and segment creating home entertainment products with integrated multi-channel marketing strategies. These customer experiences built brand trust and advocacy, led the industry in new directions and became industry standards. Influential team builder and hands-on leader who inspires and delivers as a player-coach or advisor.Colleagues highlight my skill in transcending complex and ambiguous situations, and to bring consensus, rapid progress, and successful outcomes. Collaborative leadership style has been highlighted as inspiring and engaging executives, peers and direct reports through multiple awards: Bose "Teamwork", "Innovative Work" , "President's Award", and selection for the "Leadership Excellence Program".

Skills

Skills

Integrated Multi-Channel Marketing and Sales Leadership

Integrating all business disciplines and customer intelligence into marketing and sales strategy and execution for breakthrough results | Innovation | Branding | Product Marketing | Product Management | Channel Marketing | Consumer | B to B | New Business Development | Customer Insights | Strategic Alliances Effective Communication | Merchandising | Team Motivation | Strategic Planning Pricing Strategies | Sales Strategies | P&L/Budget Management | Consumer Products | Consumer Electronics (CE) | Energy Efficiency | Consumer Packaged Goods (CPG\) | Clean Tech | Keywords: Manager, Director, VP

Work History

Work History

Principal

Don Coley and Associates

Provide strategic consulting and advisory services to various start-up, early stage and emerging companies.

Counsel on issues involving marketing and brand strategy, strategic alliances, and business development.

Provide advisory services to Gerson Lehrman Group Clients. Examples of recent engagements include retail, consumer electronics, technology. customer experience.

CMO/EVP  and consultant for Energy Efficiency/SaaS start-up. 

Jan 2011 - Nov 2013

CMO/EVP Marketing and Sales/Consultant

Magniture Systems, Inc./smartACR

Led the integrated marketing and sales team for startup commercial energy-efficiency services provider. Served as CMO/EVP of magniture  Jan 2011-Jan 2013. Company became smartACR in January 2013.

magniture offered cost reduction | energy intelligence | guaranteed results with an integrated package of SaaS monitoring, reporting and analysis of a variety of prescribed commercial energy efficiency technologies. Developed simplified messaging and sales process to successfully penetrate target verticals, and large public companies who had not embraced energy efficiency. Integrated sales process with website and support materials to enable diverse channel partners to successfully engage with clients.

Key member of the leadership team, invited to speak at educational facilities best practices summit

In 2013, company became smartACR, Inc. specializing in the optimization of commercial and industrial refrigeration and air conditioning systems..

Elected to move to consulting in Jan 2013 .

2005 - Feb 2009

Senior Product and Marketing Manager

http://www.bose.com
Recruited as key leader to direct all product and channel marketing for newly chartered start-up BUILT-INvisible® group within Bose focusing on the homebuilding industry and installed systems market.
  • Achieved #1 Brand and Quality in 2007 and 2008 Builder studies. 
  • Conceived and collaboratively executed all new, streamlined marketing and sales strategy for home entertainment in new homes including unique site on bose.com.
  • Achieved over 20% overall sales growth and 50% per location productivity increases.
  • Orchestrated breakthrough presence at 2007 International Builders Show, including first ever home entertainment demonstrations in prestigious New American Home. The Wall Street Journal mentioned this and named Bose Home Entertainment Systems as one of the top 10 technology “must haves”..
  • Received “Colleague of the year” award in 2005. Special corporate recognition award in 2007.
Directed Marketing Research and Business Development in Advanced Acoustic Technology Group.
  • Developed commercialization strategy for 3-Space® audio technologies.
2003 - 2005

Strategic Projects Manager

http://www.bose.com

Recruited for unique new role to drive close collaboration with key players on Networked Home Solutions project at Best Buy, including senior executives. Collaborated with other key national accounts creating opportunities for accelerating business growth in US reseller channel.

  • Forged strong relationship with VP of New Business Development/Services, directly influencing success of 3-2-1 and other products via innovative marketing and merchandising strategies.
  • Collaborated with Best Buy to increase Bose product sales over 15%, and aligned with Customer Centricity initiative and "Jill Taylor" profile.
  • Key member of two time Bravo award winning Bose/Best Buy Enterprise team.
  • Drove Executive level collaboration with Geek Squad founder.
  • Maximized Bose product offerings and productivity by collaborating with Best Buy and other key accounts on merchandising strategies for attachment of audio to video products and new services initiatives.
  • Received award for Innovative Work in 2004.
1997 - 2003

Group Product Marketing Manager

http://www.bose.com

Directed group developing new concepts and products for home entertainment global business unit of multi-channel company. In addition to core business, led numerous cross-functional teams, working with global consumer electronics companies on new video concepts and product development to provide complete solutions including video. Led team of 3 product managers, consistently bringing to market numerous award-winning home theater and environmental speakers.

  • Received Bose Presidents Award for outstanding contributions to company.
  • Led team consistently bringing to market numerous breakthrough products including the Acoustimass® 15, which was awarded the Reviewer’s Choice by Sound and Vision magazine. Products met or exceeded ROI targets with market shares routinely exceeding 60 percent over a sustained period of time.
  • Initiated and championed visionary product concepts, along with engineering colleagues, including the first Jewel Cube® speaker home theater system and the category creating 3 2 1 system.
  • Close collaboration with Corporate research team on numerous innovative video concepts, including first consumer demonstration of flat screen plasma screens in US.
  • Led several cross-functional teams working with leading global consumer electronics companies on innovative new concept, product and business development. (Sharp and Loewe)
1991 - 1997

Senior Product Manager

http://www.bose.com

Promoted to Global Product Line Management of all Acoustimass® speakers. Interacted with all internal and external stakeholders, including corporate board of directors, sales and field training teams on product programs.

  • Led company entry into new market segments- Conceived, defined, and launched numerous Acoustimass® speakers, including the first Bose home theater speakers, and the first complete home theater speaker solution.
  • Increased Global sales of Acoustimass® 5 speakers 33% by leading definition, marketing strategy and introduction of new Acoustimass® 5 Series II product. This breakthrough acoustic platform was selected for Lifestyle® Syatems, opening the door to future growth.
  • Researched and consumer tested new product concepts, including complete systems,portable audio,  video, and headphones
  • Strategic direction of numerous marketing and sales teams that dramatically increased category revenues and profitability due through customer focus.
  • Initiated and championed numerous visionary product concepts to senior executives, along with engineering colleagues, including the award-winning Jewel Cube® speakers.
1985 - 1991

Product Manager, Home Audio Products

While Global Product Manager for 901® Family speakers, successfully championed a new concept that faced significant internal resistance and served as Product and Marketing Manager for Acoustimass® 5 loudspeaker which became one of the “10 Best Consumer Electronics products of all time”. ( Home Entertainment magazine, published by Robb Report in 2006.) This product led the industry in an entirely new direction, created a landmark product category, and a major new revenue stream for the company.

  • Increased sales upwards of 50% by "Trade-up to new technology" integrated promotional program.
  • Collaboratively founded corporate wall/cieling mounting bracket accessories line for Acoustimass® , Lifestyle,®  and 101®  Music monitor, driving broader product applications and increased sales.
  • Initiated new trademarks, such as Virtually Invisible® and developed numerous innovative product marketing campaigns and demonstration strategies, including non-traditional audiences which built the brand and generated significant sales increases ranging from 20-50 percent. These became corporate best practices.
1979 - 1985

General Sales Manager

Woofer and Tweeter Hi Fi Systems

Started as a sales associate, and advanced through series of positions at one of the nation's leading specialty audio-video retailers while attending UNC-Chapel Hill as a full-time student.

  • Promoted to General Sales Manager reporting to President after graduation.
  • Earned reputation as one of the most productive Bose dealers in the USA.
  •  Inc. and Billboard magazine recognized my innovative marketing and promotional programs. including local music software retailers and a 30 minute monthly cable television show.

Education

Education
1979 - 1984

Bachelors

One of America's 10 Best Designs (Fortune Magazine)

Best of What's New (Popular Science)

Bose President's Award

Bose Leadership Excellence Program

Bose Leadership for Action

Bose Individual Leadership Plus

Best New Product Introduction-Bose Global Marketing

President, Vice-President, Board of Directors, Charity Auction Chairman –

Upton Men’s Club (501(c) (3) Non Profit

Innovative Collaboration