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DONALD E. POTTS   5256 Timberview Terrace   Orlando, FL 32819 Cell: (407) 832-0102   [email protected]   CAREER PROFILE   Senior Executive with progressively demanding and diverse operating and change leadership experience in service- driven businesses. Proven track record in building and evolving organizations that deliver high quality experiences   to customers and employees.  Results oriented leader who is particularly effective at attracting, developing and   retaining high caliber talent and resolving complex business issues.   . PROFESSIONAL EXPERIENCE     ARAMARK, Parks and Destinations                                                                             2008 - 2009   Vice President Operations, Lake Powell Resorts and Marinas   Responsible for concession operations in Glen Canyon National Recreation Area under contract with the National   Park Service. Visitor services generate $80 million annually include lodging, restaurants, boat rentals, boat tours,   retail, campgrounds and a full range of marina services. Accomplishments include:   * Financial Management – “Right-sized” organization through department consolidation and a 40%   reduction in year-round staff. Delivered projected fiscal EBIT despite 2,000 user night shortfall.   * Sales and Marketing – Increased revenue in tours, rooms and F&B, leveraging cross sales opportunities   and in-market partnerships.   * Strategic Alliances – Identified and established relationships for strategic partnerships with Brunswick,   Airstream and Patagonia.   * Client Relationship – Partnered with Park Superintendent to develop special account business   opportunities, new pricing and operating hour metrics, interpretive messaging and co-sponsored events.    * Eco-Initiatives – Implemented “Planet Evergreen” program that resulted in 15% decrease in water and   energy consumption, reduction in both liquid and solid waste, and increase in recyclable collections.      POTTS & ASSOCIATES                                          2003 - 2007   Founded this consulting/business development company that provided expertise in strategic/operational planning,   trouble shooting, and improved customer/employee satisfaction. Assessed and invested in new business   development opportunities.  Clients and projects include:   BUSINESS CONSULTING   * Cousteau’s Azure Worldwide - Developed resort eco-tourism activities and programming.   * Dubai Gates of Adventure - Led all operational planning activities through creative development phase.   * Universal Studios Korea Resort - Master Plan concept refinement for themed destination resort.   * Hard Rock Park - Contracted to develop park operations programming.     BUSINESS DEVELOPMENT   * AmericanFirst Bank - Organizing Director for de nova community bank.   * Toastissimo Café Facilitated US design criteria, operational planning and opening of first US Café  * Technomedia Solutions - COO for start-up system design and media production and development Co.    * Real Estate - Acquisition and master planning of 43-acre site and development of commercial building.     UNIVERSAL STUDIOS, INC.                             1978 - 2002   Senior Vice President, Operations, Universal Studios Florida (1998-2002)   Reported to the President/COO.  Responsible for all day to day operating activities of this $350 million revenue   theme park consisting of over 20 rides and shows, 18 food and beverage units, and 24 merchandising facilities   which serve over seven million guests annually.  Direct reports included the business heads of Food, Merchandise,   Entertainment, Technical Services, Park Operations, Finance, and Human Resources. Responsible for a total   management staff of 150, and an overall employee base of 4,000.    

  DONALD E. POTTS Page 2 Cell: (407) 832-0102 [email protected]   UNIVERSAL STUDIOS (Continued)   Significant experience and expertise in the areas of margin management, change leadership, customer and   employee loyalty, and capability development, as described below.   * Margin Management: achieved an 8% improvement in operating margin of a $125 million annual   operating plan during a year of significant economic downturn while showing improvement in both         guest and employee satisfaction ratings.   * Change Leadership: appointed by President/COO to lead a cross-functional team of senior managers   through Universal Orlando’s first ever disciplined assessment of employee retention/satisfaction and the   resulting requirements for strategic change.  The team’s recommendations were endorsed and implemented   resulting in a 20% reduction in employee turnover and 30% reduction in overtime.  Annualized impact was   $1.6 million in hard cost savings plus a projected $10 million improvement in soft cost productivity.   * Customer and Employee Loyalty: improved guest satisfaction ratings by 11% and improved employee   satisfaction ratings by 16%, both of which set record levels of achievement for the Universal Orlando   resort. Accomplished this through a combination of focusing on employee satisfaction and environmental   initiatives that enhanced the overall entertainment experience.   * Capability Development: transitioned 85% of the management team and 50% of the hourly staff into new   roles to support the openings of Universal’s CityWalk, Islands of Adventure and Universal Studios Japan   through an aggressive and successful capability development program.   Vice President, Park Operations – Universal Studios Florida (1994-1998)   Direct responsibility for: [a] Park Operations, which encompassed Admissions, Ride/Show Operations, Park   Services; and, [b] Resort Services, which encompassed Guest Services, Security, Health Services, Parking and   Transportation, Wardrobe, Costuming, and VIP tours.  Managed total annual operating budget of over $25 million.   * Industry Peer Recognition: awarded the prestigious, internationally recognized 1994 Applause Award   which is only given out to one theme park worldwide every three years for achieving an unparalleled level   of quality and excellence at Universal Studios Florida.   * Infrastructure Development: created the operational program for the resort parking and transportation   system to support the efficient and effective movement of 100,000 guests a day throughout the resort   network. This infrastructure consisted of a 21,000 space parking facility (the world’s largest of its kind at   the time), state of the art security system, pedestrian walkways, roadways, waterways and a mass   transportation center.     * New Product Development/Implementation: led the operational planning, development and opening for   numerous new rides and live entertainment experiences including MIB Alien Attack, Woody’s Kids Zone,   Terminator 2-3D, Twister and Universal Express, all of which met or exceeded objectives for capacity,   operating expense and guest satisfaction ratings.  In addition, led the overall execution and subsequent   growth of the Halloween Horror Night event from a three night break even event to a 19 night, $11 million   revenue event.  The Wall Street Journal ran a front page feature on the event with the headline, “Cutthroat   Business: How Universal Makes a Killing at Halloween”.   Director, Park Operations (1991-1994)   Assistant Director, Park Operations (1989-1991)     YOSEMITE PARK AND CURRY COMPANY, Yosemite National Park, CA (1978-1989)   Yosemite Park and Curry Company (Y.P. & C. Co.) operated concession services in Yosemite National Park under   contract to the National Park Service.  Y.P. & C. Co.’s basic operations included hotel accommodations, retail, food   and beverage, guest transportation and guest recreation activities. Held the following management positions with   the associated sets of accountabilities:   * Hotel Manager, Yosemite Lodge (1987-1989)   Direct responsibility for a 494-room hotel spread out over 42 acres with annual revenues of $15 million and 200   total employees which included four food & beverage outlets, two retail stores, and guest recreation amenities.    

  DONALD E. POTTS Page 3 Cell: (407) 832-0102 [email protected]   YOSEMITE PARK AND CURRY COMPANY (Continued)   * Ski Area Manager, Badger Pass Ski Area (1986-1987)   Managed overall operation of ski area with annual revenues of $2 million that was generated from over 100   thousand skier days.  Operation included rental shop, food and beverage, Nordic and alpine ski schools, ski   lift and patrol, maintenance, and 35 km. of Nordic track.  Summer responsibilities included the Yosemite   Mountaineering School, rafting operation and two bicycle rental facilities.     * Food and Beverage Manager, The Ahwahnee Hotel (1984-1986)   Directly responsible for all food and beverage operations of this 120 room, national historic landmark hotel   that included a 400-seat dining room, two full service bars, kitchen and banquet facilities.  Total annual   revenue of $12.5 million.   EDUCATION     * Thomas Edison State College, Trenton, NJ       Bachelor of Science, Business Administration Program   * The Wharton School, University of Pennsylvania, Philadelphia, PA       Executive Development Program, completed in 1998   * Culinary Institute of America, Hyde Park, NY       Hospitality Management Program, completed in 1988     COMMUNITY AFFILIATIONS     * Edgewood Children’s Ranch, Chairman, Board of Directors   * St. Luke’s United Methodist Church, Board of Trustees   * Universal Education Center, Student Mentor   * AmericanFirst Bank, Board of Directors