Resourceful Sales and Marketing Professional

Goal Oriented | Proven Achiever | Establishes Customer Rapport

Energetic sales professional with extensive experience selling to national chains, independent business accounts and wholesale distributors. Highly motivated and autonomous decision-maker who confidently negotiates sales goals and promotions to achieve revenues and increase profits. Utilizes strong organizational, planning and communication skills to prioritize business activities, meet deadlines and improve operational efficiency.

Provides outstanding customer service while delivering innovative solutions and building trusted relationships with colleagues, management and customers. Self starter, dedicated home office.

Expertise in:

Relationship Management | Telecommuting | Planning | Forecasting |

SAP Knowledge

MS Outlook, Word, Excel, PowerPoint

Work experience

Work experience
1983 - 2015

District Sales Manager

Penguin Random House Canada

Managed sales of Random House product into independent bookseller accounts, covering lower mainland, British Columbia interior and Calgary, Alberta. Created and implemented marketing plans and sold product into wholesale accounts that serviced national chains, including London Drugs, Safeway, Overwaitea Foods, Amazon Canada, Shoppers Drug Mart and other major retailers. Developed and implemented annual and quarterly business reviews.

Text Section

  • Built relationships with key personnel in assigned Chapters Indigo locations, developing increased attention on Random House product.
  • Developed catalogues for retail system, increasing sales for specific promotions.
  • Generated innovative ideas for accounts, using cooperative advertising pools, influencing and driving consumer buying.
  • Planned advance promotions for Safeway, increasing annual market share. Achieved overall net dollar volume top-3 positions in 2010 through 2013 and #1 in 2014.
  • Enhanced efficiencies of key wholesale accounts, driving overall net profit.
  • Created annual author-specific summer promotions, which were subsequently adopted countrywide, doubling net sales.
  • Created Excel spreadsheet for use with new product presentation (later implemented by national wholesaler), improving ease-of-buying product.
  • Targeted and planned major author events, achieving significant success with sold-out venues and retail sales.
  • Provided customer service, improving customer satisfaction with company. Resolved complaints by immediately addressing account problems with effective solutions, in collaboration with Customer Service department or management.
  • Analyzed needs of individual customers, growing account business by intuitively and consistently identifying concise product awareness.
  • Reinforced rapport with key authors, supporting long-term contracts with company.


Text Section

Professional Development / Associations


  • Butler Sales and Management, Vancouver, BC
  • Best Practice Achievement Programs for Sales and Marketing, Random House
  • Past-President, Can-West Publishers Rep Association, Richmond, BC
  • Past-Member, Western Canada Book Reps (WCBR), Vancouver, BC
  • Volunteer

    • BC SPCA, Accepted November, 2015.