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Work experience

Sep 2016Present

Sr. Product Marketing Manager - Navigation Apps


Started out as a graduate in 2016 - now responsible for helping all our turn by turn navigation apps and upcoming apps fly off the virtual shelf. 

Responsible for

  • Understanding the competitive landscape & getting key market insights
  • Develop annual marketing plans that resonate with our target personas.
  • Communicate & report proactively with stakeholders & management on product & marketing performance
  • Lead global GTM for new product propositions, with adapted value propositions that are market specific
  • Customer lifecycle management & support for EOL campaign for oldest TomTom Navigation app. 

Oct 2015Present

Member of Marketing Committee

Marketing Association Erasmus University Rotterdam

Conducted research for the Association and Individual Committees, in order to get insights based on different audiences

Rebranding strategy for MARKEUR media presence  

Nov 2014Apr 2015

Marketing Intern - European Regional Team

Pepsi-Lipton - Lipton Ice Tea

Worked in the European Brand Development team, focusing on out of home  (OOH) channel

  • Created Perfect Serve Toolkit, and worked with an agency to visualize it. 
  • Development work on a Concept Store, as summer activation.  
  • Collected best practices from countries in Europe. These best practices were for McDonalds, Mocktail Launch, Full Year Evaluation and Perfect Serve program.


Aug 2015Jul 2016

MSc Marketing Management

Rotterdam School of Management, Erasmus University

Elective track- Brand Management 

Electives: International Product Development, Neuromarketing, Brand Management 

Sep 2012Jul 2015

BSc International Bachelor of Communication and Media

Erasmus University ESHCC

Minor: Influencing People: Psychology of Persuasion 

GPA: 7.1/10

Sep 2010Apr 2012

BSc International Business Administration

Erasmus University RSM
Sep 2007Jun 2010

International Baccalaureate - Bilingual Diploma (English and Spanish)

La Chaitaigneraie, Geneva, Switzerland