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Work experience

Sep 2016Present

Product Marketing Manager - Navigation Apps 

TomTom

Started out September 2016 as a Graduate & Product Marketing Manger for their Navigation apps, specifically our flagship app; TomTom GO Mobile. 

Responsible for the value proposition and marketing strategy of GO Mobile & influencing product roadmap, to reflect the voice of the consumer. Supported by business intelligence, app analytics, business cases & app reviews.

Implemented app positioning and A/B testing to maximise user acquisition and convert into revenue for this subscription based app.

Responsible for planning and executing all marketing communications through data driven decision making. Including, App store presence, CRM, advertising campaigns, reviews, app releases and many other channels. 

Launched & managed the go-to-market for a free version of GO Mobile app in Brazil. 

Oct 2015Present

Member of Marketing Committee

Marketing Association Erasmus University Rotterdam

Conducted research for the Association and Individual Committees, in order to get real insights on what kind of content people were looking for

Rebranding strategy for MARKEUR media presence  

Nov 2014Apr 2015

Marketing Intern - European Regional Team

Pepsi-Lipton - Lipton Ice Tea 

Extensive work in channel focused on activation for out of home (OOH). Created Perfect Serve Toolkit, and worked with Design Bridge to visualize it. 

Development work on a Concept Store, as summer activation.  

Collected best practice cases from countries in Europe. These best practices were for McDonalds, Mocktail Launch and Full Year Evaluation and Perfect Serve.

Jul 2011Feb 2013

Head of Marketing

International Students Rotterdam - Non Profit Student Organization

Education

Aug 2015Jul 2016

MSc Marketing Management

Rotterdam School of Management, Erasmus University

Elective track- Brand Management 

Electives: International Product Development, Neuromarketing, Brand Management 

Sep 2012Jul 2015

BSc International Bachelor of Communication and Media

Erasmus University ESHCC

Minor: Influencing People: Psychology of Persuasion 

GPA: 7.1/10

Sep 2010Apr 2012

BSc International Business Administration 

Erasmus University RSM 
Sep 2007Jun 2010

International Baccalaureate - Bilingual Diploma (English and Spanish)

La Chaitaigneraie, Geneva, Switzerland