Product Marketing Manager Navigation apps
- Rotterdam, The Netherlands
- DOB: 17.09.1992 Nationality: Dutch [email protected]
Started out September 2016 as a Graduate & Product Marketing Manger for their Navigation apps, specifically our flagship app; TomTom GO Mobile.
Responsible for the value proposition and marketing strategy of GO Mobile & influencing product roadmap, to reflect the voice of the consumer. Supported by business intelligence, app analytics, business cases & app reviews.
Implemented app positioning and A/B testing to maximise user acquisition and convert into revenue for this subscription based app.
Responsible for planning and executing all marketing communications through data driven decision making. Including, App store presence, CRM, advertising campaigns, reviews, app releases and many other channels.
Launched & managed the go-to-market for a free version of GO Mobile app in Brazil.
Conducted research for the Association and Individual Committees, in order to get real insights on what kind of content people were looking for
Rebranding strategy for MARKEUR media presence
Extensive work in channel focused on activation for out of home (OOH). Created Perfect Serve Toolkit, and worked with Design Bridge to visualize it.
Development work on a Concept Store, as summer activation.
Collected best practice cases from countries in Europe. These best practices were for McDonalds, Mocktail Launch and Full Year Evaluation and Perfect Serve.
Elective track- Brand Management
Electives: International Product Development, Neuromarketing, Brand Management
Minor: Influencing People: Psychology of Persuasion