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Work experience

Oct 2015Present

Member of Marketing Committee

Marketing Association Erasmus University Rotterdam

Conducting Research for Association and Individual Committees

Rebranding strategy for MARKEUR (Blog of the association)

Assisting other committees

Nov 2014Apr 2015

Marketing Intern - European Regional Team

Pepsi-Lipton - Lipton Ice Tea 

Extensive work in channel focused on activation for out of home (OOH). Created Perfect Serve Toolkit, and worked with Design Bridge to visualize it. 

Development work on a Concept Store, as summer activation. 

Collected best practice cases from countries in Europe. These best practices were for McDonalds, Mocktail Launch and Full Year Evaluation and Perfect Serve.

Other Ad Hoc helping insights and innovations as well as packaging guidelines for the new Breakaway 3 Logo and packaging projects in Belgium and in Switzerland.

Jul 2011Feb 2013

Head of Marketing 

International Students Rotterdam - Non Profit Student   Organization  

Attend weekly meetings

Organized Locations for Events

Developed and managed Ambassador program


Aug 2015Jul 2016

MSc Marketing Management

Rotterdam School of Management, Erasmus University

Elective track- Brand Management 

Electives: International Product Development, Neuromarketing, Brand Management 

Sep 2012Jul 2015

BSc International Bachelor of Communication and Media

Erasmus University ESHCC

Minor: Influencing People: Psychology of Persuasion 

GPA: 7.1/10

Sep 2010Apr 2012

BSc International Business Administration 

Erasmus University RSM 
Sep 2007Jun 2010

International Baccalaureate - Bilingual Diploma (English and Spanish)

La Chaitaigneraie, Geneva, Switzerland

Higher levels: Spanish B, Economics, Biology

Standard Levels: French B, English A1, Mathematics

30 points 

Sep 2006Jul 2007

Unionville High School, Pennsylvania, USA  

Freshman Year: AP Spanish and Biology, Honor Role with GPA 3.8/4