Product Marketing Manager Navigation apps
- Rotterdam, The Netherlands
- DOB: 17.09.1992 Nationality: Dutch [email protected]
Started out September 2016 as a Graduate & Product Marketing Manger for their Offline Navigation apps, specifically TomTom GO Mobile, in the Consumer branch of TomTom.
Responsible for marketing strategy of GO Mobile & influencing product roadmap, to reflect the voice of the consumer. Built and supported by business intelligence, app analytics & app reviews.
Implemented app positioning and A/B testing to maximise the untapped potential and revenue for this subscription based app.
Responsible for planning and executing all marketing communications through data driven decision making. Including, App store presence, release notes, CRM, advertising campaigns, reviews and many other channels.
Conducting Research for Association and Individual Committees
Rebranding strategy for MARKEUR (Blog of the association)
Assisting other committees
Extensive work in channel focused on activation for out of home (OOH). Created Perfect Serve Toolkit, and worked with Design Bridge to visualize it.
Development work on a Concept Store, as summer activation.
Collected best practice cases from countries in Europe. These best practices were for McDonalds, Mocktail Launch and Full Year Evaluation and Perfect Serve.
Developed and managed Ambassador program
Elective track- Brand Management
Electives: International Product Development, Neuromarketing, Brand Management
Minor: Influencing People: Psychology of Persuasion