Advertising/media sales background

Passionate about entertainment, technology, and social media


  • Actively engaged in social media (Twitter, Facebook, blogs) and technology (iPhone, iPad)
  • Training for a half-marathon, likes to be crafty, loves to travel


"Smart, talented and hard-working. She works very well with her peers, NY departments and with external clients. The quality of her work is first-rate. It is obvious that Diana takes pride in her work & performance."

"Excellent communicator. Very helpful when issues arise. Has grown quickly and is a good overall asset."

"Fantastic attention to detail as well as timeliness."

"Takes direction well, able to handle an extremely large work load with minimal external stress"

"Very quick at picking up new concepts"

"Receptive to learning new things and advancing in her role"

""Works quickly, efficiently and is very detail oriented"

"Has formed great relationships with people internally and several clients"

"Hard work (regularly coming into the office early and staying late), accuracy and wonderful attitude"

"Demonstrated considerable ability, enthusiasm and positive performance"

"Brings a willingness to learn all aspects of the position, demonstrating excellent problem solving skills, creativity and product knowledge, especially in the area of brainstorming and research. Diana does whatever is needed to get the job done and will not hesitate to take on any task that she is assigned, no matter how large or small. She demonstrates a most appreciated and valuable "how can I help you today" attitude."

"Innovative and proactive approach to combining research and excellent PowerPoint skills"

"The ultimate professional -- and really great person"

"One of the most productive and efficient individuals I had the pleasure to mentor and work with."

"Diligent, professional, a self-starter and goes beyond the call of duty."

"No matter what the task required, she always approached each project with a positive and professional attitude, did not quit until every detail had been researched and developed."

"A researcher extraordinaire! I can and would confidently and highly recommend Diana to anyone looking for the 'one' that can handle it all. I so enjoyed her energy, vision and commitment."

Work History

Work History
Nov 2011 - Present

Associate Content Partner Manager

May 2010 - Sep 2011

Integrated Sales Planner, Ad Sales

A+E Television Networks
  • Built on-air media plans in response to RFP’s (request for proposals) for high-profile clients including: Walt Disney Studios, The Weinstein Company, Acura, Best Western International, Intuit, POM Wonderful, Sega, Carl’s Jr.
  • Negotiated sales and contributed to transactions worth $38.3M ($4.5M in new business)

  • Developed and managed promotional campaigns for national advertisers 
  • Executed data analysis and report generation (Excel): internal revenue, pricing strategy towards revenue optimization, projected estimates tracking, growth analysis, and target market research
  • Created decks for Account Executives for both internal and external clients
    • Developed presentations for multimillion-dollar account pitches as lead ISP
  • Trained and supervised sales assistants and summer interns

  • Oversaw the annual office operating budget during turnover period
  • Identified new business prospects for incremental revenue
Dec 2008 - May 2010

Sales Service Representative, Ad Sales

A+E Television Networks
  • Maintained over 400 media deals across 5 major cable networks worth $55M in national ad sales revenue
  • Assumed 100% responsibility for deal maintenance of all West Coast accounts during turnover period
  • Liaised between more than 40 advertising agencies and the West Coast A+E office; fulfilled all requests in a timely and efficient manner and cultivated strong relationships with clients

  • Coordinated the execution of over 150 client promotional sponsorships
Jan 2008 - Apr 2008

Financial Advisor Assistant

Smith Barney

  • Developed targeted database of over 2,000 leads for team of 3 financial advisors
Sep 2007 - Dec 2007

Account Management Intern, T.G.I. Friday's

Deustch Inc.
  • Tracked relevant industry/competitor activity and submitted updates to client via monthly reports
Jul 2007 - Aug 2007

Marketing/Communications Intern

CircleUp Inc.
  • Provided critical feedback for online social communication service
  • Involved in editing corporate announcements
  • Charged with outreach to non-profit and volunteer organizations for the use of the service
  • Assisted with ad-hoc market analysis 
Jul 2007 - Aug 2007

Entertainment Intern

UrSession Media Interactive, Inc.
  • Utilized grassroots marketing methods to generate buzz and brand awareness for new online social artist community
  • Designed press kit for distribution to top tier university newspapers
May 2006 - Jan 2007

Marketing/Project Development Intern

TMG Management, Inc./Candy Zoo, Inc.
  • Conducted in-depth research for ad-hoc market research projects
  • Assembled and assisted with pitching decks and presentations
  • Established and organized all retail and wholesale inventory on QuickBooks Pro
Jan 2006 - May 2006

Global Wealth Management Intern

Merrill Lynch

  • Prepared information for client review sessions
  • Scheduled meetings and conference calls for financial advisors
  • Tracked business performance via internal reporting systems
Jun 2003 - Aug 2003

Affiliate Sales Intern


  • Various clerical duties (phone support, filing, shipping, etc.)
  • Assisted in stocking and maintaining marketing storage room


Aug 2004 - May 2008

Bachelor of Science

University of Southern California

Marshall School of Business, Marketing Concentration

Cultural Studies Minor

  • Honors: Marshall School of Business Dean’s List, Order of Troy
  • Leadership: Co-President, Association of Integrated Marketing




Currently learning SQL basics

Kantar Media

Online media research and ad expenditure monitoring tool. Training includes Competitive Cable Spending reports


GfK MRI's analysis software. Training includes Crosstabulation of Consumer Insights across different segments/demographics of cable viewers


Multimedia presentation software


Microsoft Word

Microsoft Outlook

Microsoft PowerPoint

Microsoft Excel