Director, Global Marketing
d-Wise Technologies, Inc.
(d-Wise Technologies, Inc. is a technology leader with the expertise to empower world-class life science and healthcare organizations to resolve their business optimization challenges, helping them rapidly harness and leverage data, systems and processes to gain competitive advantage.
With offices in the US in the Research Triangle Park area of Raleigh, NC and in the UK in Manchester, England, d-Wise offers product, service and consulting solutions that help clients clearly understand technology options, interconnect manual, disparate and point systems and implement best practices for robust, reliable, and compliant infrastructures that optimize data flow and business process.
· My primary responsibility is to work with the C-level team to identify life science and healthcare business process integration and redesign opportunities related to managing data within the drug development lifecycle and healthcare administration markets for potential clients, and then manage the conversion of these prospects with a key focus on value articulation, market research, inbound marketing strategies, industry events, social media and channel management.
· My specific duties include the development and overall management of the Strategic Marketing Plan and budget, developed in alignment with corporate strategy. My major emphasis initially has been to work with subject matter experts to design and articulate complex business solutions into saleable solutions for both new and existing clients. I also work closely with sales to ensure all business development campaigns and sales enablement materials are compelling, of high quality and brand compliant, and are delivered on deadline and within budget.