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Work experience

Jun 2012Present

Director, Global Marketing

d-Wise Technologies, Inc.

(d-Wise Technologies, Inc. is a technology leader with the expertise to empower world-class life science and healthcare organizations to resolve their business optimization challenges, helping them rapidly harness and leverage data, systems and processes to gain competitive advantage.

With offices in the US in the Research Triangle Park area of Raleigh, NC and in the UK in Manchester, England, d-Wise offers product, service and consulting solutions that help clients clearly understand technology options, interconnect manual, disparate and point systems and implement best practices for robust, reliable, and compliant infrastructures that optimize data flow and business process. 

Director, Global Marketing

· My primary responsibility is to work with the C-level team to identify life science and healthcare business process integration and redesign opportunities related to managing data within the drug development lifecycle and healthcare administration markets for potential clients, and then manage the conversion of these prospects with a key focus on value articulation, market research, inbound marketing strategies, industry events, social media and channel management.

· My specific duties include the development and overall management of the Strategic Marketing Plan and budget, developed in alignment with corporate strategy. My major emphasis initially has been to work with subject matter experts to design and articulate complex business solutions into saleable solutions for both new and existing clients. I also work closely with sales to ensure all business development campaigns and sales enablement materials are compelling, of high quality and brand compliant, and are delivered on deadline and within budget. 

Jan 2009Jun 2012

Director, Global Marketing & Business Developement

DZS Software Solutions/ClinPlus

(Privately owned software and services provider to Life Sciences Industry) 

(www.clinplus.com) is a privately held company founded in 1996 providingclinical trials software for clinical data management and analysis to the biotech and pharmaceutical industry worldwide. Over 50 clients globally presently use ClinPlus software for data collection and capture, data cleansing, coding, analysis, clinical trial management and reporting. When the software is coupled with DZS services and training, many ClinPlus clients have dramatically improved productivity and maximized the value of clinical research investments and gained a competitive advantage to get medicines and products to market faster. The ClinPlus Software Solutions Suite for Clinical Trialsprovides premium tools required by pharmaceutical companies, contract research organizations (CROs), biotechs, and medical device manufacturers to expedite clinical trials and meet the strict data formatting requirements of the FDA and other global regulatory agencies. The ClinPlus Software Solutions Suite’s unmatched cost-of-entry, scalability, flexible delivery options and exceptional training and support have gained DZS a reputation for delivering exacting quality and helping clients achieve early visibility to reliable clinical data.

Company — Industry - Life Sciences & Research

Company Size - 25 Employees/2 Million

Job Function - Marketing

Responsibilities:      

  • Directed domestic and global marketing strategy for suite of four clinical software products including launch of web-based Clinical Trial Management System (CTMS) 2009 and web-based Electronic Data Capture (EDC) System – 2010-2011.
  • Developed go-to-market plan including positioning, messaging, sales enablement materials, internal and external communications materials, promotional activities and other deliverables as appropriate.
  • Supported pricing analysis for existing and new offerings
  • Supported product strategy and competitive analysis, defined differentiators
  • Managed all creative production for a variety of marketing initiatives, handled all media planning and placement, trade show participation, website/collateral content management.
  • Re-engineered corporate website for SEO and LeadGen and Social Media integration generating 268% increase in inbound leads.
  • Responsible for lead qualification and quality and success of pre-sales demonstrations
  • Wrote and distributed all website content, public relations, feature articles, thought leadership.
  • Interacted with suppliers and business partners to establish continuity of message and design
    Jun 2004Dec 2008

    Associate Director, Global Marketing & Business Development

    Image Solutions, Inc. (ISI)

    (Privately owned software and services provider to Life Sciences Industry)

    • Image Solutions, Inc. (ISI) was a global, privately-held company founded in 1992 with an established reputation as the worldwide leader in providing comprehensive software and outsourcing solutions to clients in the Life Sciences, Government and other regulated industries. ISI WAS ACQUIRED BY CSC, Inc. 12/2010 and I was required to sell my shares. ISI pioneered innovative electronic submission and document management tools,to improve their clients’ speed-to-market regulatory approval timeliness for new medicines.
    • As Associate Director of Global Marketing and Business Development at ISI, was instrumental in the company enjoying 4 years of continued exponential revenue growth and profitability from 18MM to 36MM.
    • Awarded Marketing Employee of the Year By Senior Management 2005
    • Directed all domestic and global marketing strategy and creative production for a variety of marketing initiatives, handled all media planning and placement, trade show participation, website/collateral content management.
    • Developed go-to-market plan, including positioning, messaging, sales enablement materials, internal and external communications materials, promotional activities and other deliverables as appropriate.
    • Established a formal Corporate Identity Program, rolled out across diverse media
    • Wrote all press releases and managed public relations activities
    • Directed all copywriting, creative direction, product photography and ad development
    • Interacted with suppliers to establish continuity of message and design
    Jan 2001Jan 2003

    Director, Global Marketing

    Glenbrook Technologies

    (Privately owned, manufacturer of patented X-ray camera technology for use in inspection of semiconductors and other advanced integrated circuit assemblies)

    Responsibilities:

    • Replaced formal advertising agency with in-house capability
    • Directed all marketing strategy and creative production for a variety of marketing initiatives.
    • Handled all media planning and placement, trade show participation, website/collateral content management.
    • Redefined company's product offerings, transitioned traditional print information base to digital, web-based multi-media content.
    • Establish a formal Corporate Identity Program
    • Managed all public relations activities, internet advertising
    • Managed all copywriting, product photography and ad development
    • Interacted with suppliers to establish continuity of message and design 
    Jan 1997Jan 2001

    Director of Marketing and Creative Services

    (Full-service advertising and direct marketing enterprise with complete creative, print, fulfillment and direct-mail capabilities)

    Responsibilities:

    • Directed creative production, media planning, proposal development and internal marketing
    • Supervised desk-top-publishing and pre-press departments consisting of 11 people.
    • Initiated/developed policy/procedures for internal marketing/creative services department.
    • Managed all other, media-related production for broadcast, radio, web and special events.
    • Initiated, developed, managed and executed an internal, leadership training and employee recognition program.

    Accomplishments:

    • Upgraded and diversified company product offering to include web design, presentation graphics and special event and trade show support.
    • Re-engineered Creative Services department to provide greater talent, greater creativity and cross-platform flexibility.
    Mar 1993Sep 1997

    Director of Marketing & Creative Services

    HFS/Cendant

    (NYSE listed company, owner of AVIS, Coldwell Banker, Century21, ERA, Days Inn, Howard Johnson, Ramada, Super 8, Villager Lodge, Travelodge and Wingate Inns, and PHH Mortgage / Vehicle Management)

    Responsibilities:

    • Directed all internal and external presentations, video, and staging and print production for sales and financial meetings throughout Europe and US.
    • Directed all desk-top-publishing through internal creative services group and agencies.
    • Initiate/develop policy and procedures for internal marketing/computer graphics department.
    • Managed all other media-related production.
    • Managed a staff of 5.

    Accomplishments:

    • Directed and supported corporate identity, presentation and print needs during expansion through IPO, four subsequent stock offerings and the acquisition of six hospitality brands, three real estate brands, a car-rental company and a mortgage and fleet management company.
    • Developed strategic plan and implemented a full upgrade of conference facilities for multiple locations to support video conferencing, and computer driven image imbedded presentations.
    • Instituted internal production processes saving over $100k during first year and almost $510K over four years.
    • Concepted, Installed and integrated custom image database application to electronically manage over 8.000 images.
    May 1992Mar 1993

    VP Marketing

    Laser Recording Systems

    (NASDAQ listed company, developed initial electronic New Drug Application on Optical disk for the pharmaceutical market)

    Responsibilities:

    • Had total responsibility for marketing operations management, public and financial relations, product development, sales support and all other promotional development and production.
    • Directed all elements of trade show presence, including space procurement, booth management, development of marketing strategies and exhibit production and design.

    Accomplishments:

    • Executed a new corporate identity across a complete spectrum of media, including an award-winning annual report.
    • Restructured existing marketing purchasing agreements for greater cost containment.
    19911992

    Sales Director

    QPL

    (State-of-the-art service bureau for the photographic and graphics industry)

    Responsibilities:

    • Sales of electronic pre-press and photographic services.

    Accomplishments:

    • Brought Fortune 100 account base to QPL and significantly added to that base in terms of customers and creative projects.
    • Monthly sales averaged 150% of quota.
    • Functioned as creative consultant for major pharmaceutical customers utilizing both MAC and PC - computer -based applications.
    19891991

    Vice President, Creative Director

    Trucolor Labs, Inc.

    (New Jersey's largest color lab and graphics production studio)

    Responsibilities:

    • Responsible for 25% of company's $12million in gross sales.
    • Instrumental in company's transition from strictly a photographic lab to a multimedia facility that included computer graphics and video production.

    Accomplishments:

    • Initiated policies and procedures and designed and integrated manual and computer systems that resulted in greater efficiency and increased profitability.
    • Trained and assisted sales staff and clients regarding project development and production for computer graphics, video and animation.
    • Managed interface with major suppliers like Eastman-Kodak for corporate TQM program and worked directly with AT&T to integrate hardware and software for presentation graphics capabilities.
    19861989

    Sales Manager

    HW Exhibits

    (Privately owned exhibit builder)

    Responsibilities:

    • Complete start-up of new product line of portable exhibits for major NY/NJ market.
    • Hired and managed sales and support staff, for the design and production of photographic and silk-screened trade show exhibits.

    Accomplishments:

    • Achieved first year sales of 200% of original goal.
    • Managed 6 sales personnel and 12 support staff.
    19781985

    Manager of Graphic and Visual Communications

    TRW

    (68th largest company in the world)

    Responsibilities:

    • Managed internal and external graphics production, video and printing for all sales and promotional needs.
    • Initiated/developed policy/procedures for internal marketing/ graphics department.
    • Coordinated several hundred projects annually.
    • Designed and instituted external marketing and promotional campaigns.
    • Managed staff of 10 creative and technical documentation staff.

    Accomplishments:

    • Managed and provided support for a new Corporate Identity Program, within the Electronics Division, involving 200 domestic 36 international locations.
    • Managed all corporate presentation and print production, including a forms management program.

    Education

    19721974

    Bachelor of Arts

    University of Hartford - The College of Arts & Sciences

    Skills

    Project Management
    Certified Project Manager - Rutgers University- Continuing Education- Business School Camden, NJ
    Large Account Management Process 2010
    Heiman -Miller Large Account Management Process- Strategic Planning for Protecting and Growing Key Accounts 2010
    Certified Social Media Strategist 2009
    Social Media University
    Certification Course for Social Media including LinkedIN, Twitter, Facebook, Fast Pitch Networking, and YouTube
    BioTech Primer- 2 Day Exec Training
    2-day Executive training on the Biotech Industry, with emphasis on clinical trial requirements
    NTL Team Building /Technology Integration 1993
    National Training Laboratories - Managing Conflict
    Dale Carnegie Sales Training and Public Speaking, 1988
    Adobe Acrobat
    MS Office

    References

    Dave Page

    Dave was our largest producer of Sales at ISI

    Hugh Peteet

    Gary Alesio

    Gary was a supplier to ISI for digital print

    James Errico

    “Keith was huge part of the success of sales and presales at ISI. In his role of Associate Director of Marketing, Keith could be counted on to provide all of his attention and effort towards getting us the tools we needed to succeed. Whether lending his vision to a product brochure, whitepaper, or other deliverable, Keith would spend the time with the Presales team to understand and appreciate the technical benefits of our software products, while at the same time possessing an innate sense of business benefits. Additionally, Keith's pool of contacts allowed him to turnaround both hard and softcopy projects quickly and under budget. Personally, Keith is friendly, warm, and has a keen sense of humor, which translated to a great working relationship. Highly recommended!” December 20, 2008

    Brian Costello

    “Keith is a true pleasure to work with. He is a goal oriented performer that consistently delivers impactful and creative marketing programs and campaigns. Keith brings a wealth of marketing and business experience to bear that coupled with a keen sense of current market trends leads to marketing campaigns that truly differentiates an organization from its competition.”

    Dennis Nazarreno

    "Keith is an incredibly talented and innovative professional. His marketing creativity, novel ideas and strategic communication ability are testaments to his effective work ethics.  Keith was a pleasure to work with, and it is a genuine pleasure for me to recommend him for any position."

    Bob Davieau

    Bob was my boss at The Corporate Communications Group. He was Executive VP, Managing Director. Here's his recommendation from Linked In:

    "I had the opportunity to work with Keith for several years and have witnessed his outstanding work ethic and personal job commitment. He has superior business marketing knowledge and a keen insight which enables him to make sound business decisions and implement best business practices. He solves problems quickly, sensibly and with great sensitivity. Keith is creative, talented, and an extremely dedicated leader with a superior grasp of all aspects of marketing communications. Through his leadership, he has truly gained the respect and admiration of all who worked with him."

    Portfolio Samples

    2009 DZS Collateral

    Summary

    Seasoned Marketing Professional - Life Sciences

    Senior strategic corporate communications professional and counselor to C-level management who understands how communications can influence and drive business results. Background includes broad range of domestic and international corporate communications, public relations, and marketing expertise with 2 Fortune 50 companies. Directed multi-million dollar budgets and global networks of internal and external resources. My most recent focus has been B2B expertise in high-tech, and life science sectors.

    Professional Competencies: 
    • 25+ yrs. experience managing marketing and sales for technology products and services.
    • Demonstrated team-building, and turnaround talents.
    • Excellent writing, conceptual, creative, and organizational skills.
    • Superior business, project management and forward-thinking leadership talents.
    • Hands-on technical and creative production knowledge and management skills.
    • Technically proficient on both MAC and PC platforms and software.
    • Demonstrated ability to create compelling content and provide design direction for numerous award-winning marketing campaigns utilizing best practices for on-line, print and electronic media. 

    Qualifications: 

    • Broad-based marketing experience in a senior management position (VP, Director) for both B2B and B2C.
    • Expertise in biopharmaceutical clinical and regulatory business processes and software and for Life    Sciences Industry.
    • Knowledge and experience in the development of marketing and sales initiatives for enterprise software especially hosted, web-based software.
    • Extensive experience designing and executing on-line and traditional marketing communications materials.
    • Experience analyzing market research and performing competitive analysis
    • Excellent verbal, written and interpersonal communications skills.
    • Demonstrated technology understanding and project management skills. 

    Interest

    Avid golfer, Member USGA 8.1 index, Member -  Montclair Golf Glub,NJ;  High Bridge Hills Golf Club,NJ; Old Chatham Golf Club, Durham, NC.Fitness/Yoga

    Cooking

    Guitar

    Photography

    Painting