I love... Traveling, public relations, event planning, dance, baking, yoga, great food, wine, the beach, surfing, scuba diving, skiing, snowboarding, visiting parks, rock climbing, wake boarding, honesty, people, new technology, music, music festivals, problem solving, writing, singing in the car, networking, sewing, the internet, spontaneity, art, photography, graphic design, helping animals, movies, camping, expanding my comfort zone, environmentally friendly practices and products and much more ...but not necessarily in that order.
I am currently the Director of Public Relations for Rios-Lovell Estate Winery in the Livermore Valley Wine Country. It has been a fantastic experience and the perfect opportunity to grow during this juncture in my life post college. I graduated in December 2010 with a B.A. in Journalism with an option in Public Relations and a minor in Psychology from California State University, Chico. Through my education in public relations and professional experience I discovered my eternal passion for the events and public relations industries. For the next step in my career, I plan to relocate to San Francisco and obtain a position at a public relations agency or within the events industry. Having grown up in the Bay Area, I absolutely love the city and I always knew that I would eventually build my career there. I would love to work for an innovative venue that hosts public and private events or in hospitality public relations. However, I have a wide variety of interests that may lead me to work within many different industries. As an extremely creative and passionate person in all that I do, I am looking to continue my career with a company that shares that passion and can utilize my ability to produce results.
If you would like to know more, please contact me!
Jan 2008 - Dec 2010
B.A. in Journalism with an option in Public Relations and a minor in Psychology
- Writing for Public Relations
- Writing for Mass Media
- Public Relations Publications
- Public Relations Strategy
Jun 2005 - Present
Providing courteous, professional and personal service at all times. Serving and bartending at special events, providing seamless service from beginning to end, suggesting food and wine pairings, tasting room bartending, assisting events coordinator and filling wine club orders.
Apr 2010 - Present
Director of Public Relations, Event Coordinator, Bar Manager
Working as a team with the Owner and event staff to ensure excellent client and visitor experiences. Responsible for creating and driving strategic public relations campaigns that have significantly increased event sales, visitor and wine club member numbers. Facilitating all communication with the public incliding social networking, developing and maintaining Web site content and events calendars, designing and writing promotional materials for print and media relations, improving visibility via strategic SEO, and selecting and maintaining advertising accounts. Also responsible for coordinating public and private events, pursuing event sales, booking clients, managing client accounts and payments, touring event facilities, training and scheduling staff as well as providing seamless day-of event coordination services.
Feb 2011 - Jun 2011
Fine-dining serving and bartending for large special events as well as lunch, dinner and brunch. Suggesting food and wine pairings, taking bar inventory, keeping liquor and wine room well stocked, creating infusions and secondary cocktail ingredients from scratch, developing and costing new cocktails seasonally, anticipating and attending to guests needs, taking and filling to-go orders, greeting guests, maintaining server stations and dining room, and preparing a variety of coffee selections as the restaurant barista.
Jan 2010 - May 2010
Public Relations Intern
Developed and coordinated a new annual event that received extensive media coverage and increased the shelter adoption rate by 15 percent. Was responsible for planning established events, designing promotional materials, writing and updating Web site content as well as crafting extensive media kits including press and broadcast releases, fact sheets and pitch letters.
Jan 2010 - May 2010
Public Relations Intern
Designed promotional materials for events and products, maintained social networking sites, planned public events, journalistic photography, conducted primary and evaluative research, and worked with company owner and interns to create and implement strategic public relations campaigns.
May 2009 - Jan 2010
Assistant Event Coordinator, Events Bar Manager
Assisted Event Coordinator and Events Manager with all details concerning the planning and coordination of public and private events during the busy summer seasons as well as via the internet when in school. Was responsible for scheduling all appointments and facility tours, maintaining office calendars, organizing client files, collecting vendor insurance and maintaining vendor files, responding to event inquiries via e-mail and telephone, developing and maintaining event materials, facilitating event ticket sales, and gathering and reporting event statistics. Was responsible as Bar Manager for hiring and scheduling bar staff, event bartending, tasting room bartending, filling wine club orders and preparing inventory.
Oct 2008 - Dec 2009
Assisted customers with menu selections and placing orders, prepared food as roller and cook, delivered orders in a timely manner, bussed tables, maintained the dinning room and kitchen and completed extensive closing and opening duties.
Sep 2009 - Dec 2009
Business Director, Publications Director
Worked as a team to create and implement a new public relations campaign, designed informational brochure, researched budget items, produced the final working budget, planned events and designed event poster.
Jan 2005 - Sep 2007
Greeted guests in a pleasant manner, anticipated and fulfilled guest needs, maintained server stations and dining room, trained new employees, incorporated shopper points and worked as a team with the kitchen and bar staff to ensure excellent customer experiences.
Google Docs and Dropbox
Associated Press Style Copyediting
Adobe Creative Suite
In my Public Relations Publications course we were given our first real client to produce a brochure for. I was challenged to effectively communicate all of the information regarding the organization and its offerings. This was one of the first things that I designed using InDesign and I wrote the content as well.
This is a sample of my newspaper layout design experience that I gained through an elective course called News Editing and Copyreading.
I created this ad for one of my assignments in Public Relations Publications. The task was to use a statistic we were given and solve the numeracy issue by making the numbers more tangible while connecting it to an organization.
I worked with a team in an agency setting to develop and implement a new public relations campaign for Quest Adventures. This event was one of our strategies and I wrote and designed this poster for it.
As Business Director for Quest Adventures I researched the budget items for each strategy and developed this final working budget that was under the aloted amount. I also monitored the teams spending and came in below budget as well.
I origonally created this Web site in Dreamweaver for an assignment in my Public Relations Publications class. The task was to create a Web site and write three pages of content on any issue that we were passionate about. I chose to create a Pit Bull advocacy site that discusses the negative stereotypes surrounding the dogs and the resulting issues. This led to my internship with Butte Humane Society and has been incorporated into its Web site.
In this PDF are two versions of a poster that I wrote and designed on InDesign to announce an event for STAY VOCAL clothing company. I designed everything from scratch except for the logos. This event takes place several times a year.