Business communications pro with expertise in B2B marketing and communications. Top-line skill set includes development, innovation and creation of content marketing strategies. Experienced in creating brand awareness and digital strength for B2B companies. Expansive, varied career history in content creation, global corporate communications, agency public relations, and overall marketing roles. Excellent communicator, thoughtful leader and results-driven professional. Find me on Twitter at @dmurrow
PUBLISHED AUTHOR PIECES
Business Communications Writer, writing for national clients and national platforms on a contract basis - Strong knowledge and practice in Marketing, Retail, Business, etc.
Managed strategic content marketing projects, including content creation, content strategy, SEO, analytics, blogging, editing, public relations, social media and more. Planned and created custom content for multiple clients simultaneously, researched business communications strategies for clients; and managed network of freelance writers. Well-versed in content distribution systems and CMS portals.
Helped to create increased online presence for Mint Social clients with content marketing materials (blogs, articles, status updates), video transcriptions, social media and traditional PR/marketing methods. Content creation for tech companies, real estate firms, medical groups, A/V software solutions and others.
Created results-driven content for clients, helped build and manage network of freelance writers, and drove marketing efforts for marketing platform that connected authors, designers, editors, content partners and publishers.
Public Relations Exec and Social Media team leader for Martz Agency in Scottsdale, AZ. Helped clients achieve awareness through social media channels, news outlets, PR outlets and everything in between. Clients include non-profits, legal, real estate, consumer and more.
Social Media / PR consultant for SMBs in metro Phoenix-Scottsdale area. Helped clients execute practical applications in using social media for business, marketing and PR opportunities. Clients included B2B, non-profit and consumer businesses.
Recruited to lead PR for Active Directory/Email Software company in Phoenix, AZ. Helped company win several Microsoft Active Directory awards. Developed initial steps into social media. Job consolidation occurred after NetPro was acquired by its competitor Quest Software.
Primary PR/communications contact at this video distribution portal for corporations and organizations. Led and managed efforts in external communications, marketing initiatives, media outreach, conferences and sponsorships, blogging, video projects and other new web initiatives. Strong focus on speed, flexibility and thoroughness and ability to adapt to rapidly changing circumstances.
Led all public relations efforts for the well-known Internet research firm. Key responsibilities including media outreach, site content, CEO speaking engagements, webinars, trade shows, marketing partnerships, article writing/editing and more.
Worked on a variety of PR-Communications projects for Schwartz PR Interactive, Roher PR, Tribeca Organization, Neale-May & Partners, Innodata Isogen (NJ), APW Productions, NY, NY
Developed media opportunities for Fortune 500 clients. Managed client blog opportunities and other online PR opportunities. Directed client speaking engagements, conference involvement and media pitches
Managed communications for Owens Corning business unit. Traveled and presented business plans and strategies to potential partners and government officials. Created and delivered videos, newsletters, magazines and other communications tools.
American communications pro in Dutch head office, managing all English-language communications for American subsidiaries and holding company office. Traveled extensively with European trade media and American trade media staffers. Managed quarterly reports and annual reports creation and delivery to stockholder community. Managed communications process for company move to NYSE in 1994.
MSJ, Magazine Publishing, Northwestern University (Medill School of Journalism) 1989
BA, Double Major in Advertising/Communication Studies, Northern Illinois University 1983