Daniel Martinez


More than 15 years of experience in consumer goods companies in the areas such as Supply Chain, Sales, Distribution, Project Management, Logistics, Transportation, Specialized Logistics software and operations with strong communications and management skills. Extensive experience as an agent of change, negotiation and successful relationship with suppliers, focused on achieving goals through teamwork.

Work History

Work History
Jun 2005 - May 2009

IT Distribution Snr Manager


Main achievements:

·Distribution model conversion (about 4,000 routes of direct sales to pre- sales).

·Provide a logistic platform for the distribution network to improve the service to market and strengthen the presence of the brands of the Group.

·Implementing a logistics system to optimize the sales territories and planning the schedules of the delivery routes, these include developing the roadmap for agencies as well as the methodology of implementation of the tools.

·Implement the system was achieved in record time in 177 agencies of the Grupo Modelo during the period of two year,

·Achievements include a reduction in distribution fleet by 18%

·An improvement in service hours and working conditions of the sales force

·Optimizing the daily delivery routes, avoiding cross selling territories.

·Leader of the thread "Management to delivery" and "Management of Returns" in the migration to SAP and process improvement that Grupo Modelo is heading to in 2009.

Jun 2002 - Aug 2004

Logistics manager

Corporacion RICA
Provide solutions in transportation, warehousing and distribution to ensure processes and world-class technology through the development of logistics and operations strategies focus into the goals of the company. Evaluation and design of the primary distribution network Analysis and Planning of the distribution capacity of the company Evaluation of new technologies Administration of logistics projects Evaluation and design of improved processes for material handling and storage Negotiation with suppliers of transport and warehousing and distribution technology The goals achieved was a 30% of optimize equipment used for primary distribution (plant to DC) as well as a decrease of 6% in operating expenses for the whole system. I Increase of 15% in the productivity of the main warehouse of the franchise through the establishment of storage systems and re - engineering its operation flow processes.
Jun 2000 - Oct 2002

Operations Manager

TMM Group
Jointly developing the logistics strategic models of customers of TMM based on the proposal of technology, achieving a better choice in the service portfolios as well as an improvement in the operating process (client and company) Making business plans for client Developing logistics proposals for the customer Evaluation and selection of logistics technology vendors Change Management Knowledge management systems such as CAPS, TMW (FMS), EXE (WMS), G-log (TMS)
Dec 1998 - Jul 2000

Transportation Manager

Martin Brower de México
Administration of the distribution operation fleet (24 trailers from 48 feet) operators, fleet maintenance, payment, performance statistics, daily deliveries. Participation in the development of logistics and supply routes, taking into consideration geography, sales volume, times and distances of customers and lay out areas of new stores. Administration of the annual budget of transport Generating strategies to meet the needs of the customer (arrival On time and complete deliveries)
1992 - 1998

Demand Planning executive

Coca Cola FEMSA
Management and analysis of results generated by the system Numetrix regard to the performance of the supply chain over time versus a given demand. Shipping Coordinator (Qro): Administration of plant shipments to more than 30 distribution centers in the geographic area of FEMSA


2008 - 2009

Alta Dirección Internacional

Instituto TecnolOgico Autonomo de Mexico [ Editar ]

Programa de Alta Dirección Internacional: A personnal study group for Grupo Modelo with focus in International & strategic education with schools as Kellogg, Ashridge, IMD and ITAM

1988 - 1992


Universidad Panamericana [ Editar ]