Professional Skills

- Adobe Photoshop (proficient)                     - Social Media (expert)

- AP Style Guidelines (expert)                      - MAC OSX (expert)

- Copy Writing and Editing (expert)               - Microsoft Office (Excell, PowerPoint and Word) (expert)

- French (conversational)                              - Spanish (conversational)

- Infusion CRM (proficient)                            - Recruitment Management System (CRM) (expert)

ABOUT ME

I am a seasoned communications professional with experience in partnering with companies to launch strategic PR, marketing and social media campaigns. I have experience in aggressively pitching and landing media placements, leveraging online social networking sites, executing special events and content marketing.

EXAMPLES OF MEDIA PLACEMENTS

• EDITORIAL PLACEMENTS:944 Magazine, Arizona Republic, Arizona Business Magazine, bizSandiego, Business Jet Traveler Magazine, Entrepreneur Magazine, Marie Claire, Nightclub and Bar, OC Metro Magazine, Phoenix Business Journal, The Huffington Post, PR Week, Phoenix Magazine and Yes Style Guide 

• PHOENIX TV HITS: ABC 15, ABC’s Sonoran Living,  AZ Family 3, CBS 5, FOX 10, and NBC 12 

• NATIONAL TV HITS: CBS in Columbus, OH and NBC and CBS in Orlando, FL

• ONLINE PLACEMENTS:azcentral.com, BankingRates.com, bjtonline.com,  CIO Magazine Webinar, daytondailynews.com, eateraz.com, entrepreneur.com, eastvalleytribune.com, la2day.com, Microsoft.com, msn.com and Multihousingnews.com

• EUROPEAN PLACEMENTS: Condé Nast Traveller, Cosmopolitan, Elle, Glamour, GQ, Harpers Baazar, InStyle, Maxim and Vogue  

VOLUNTEER PR & MARKETING EXPERIENCE

Social Media Club of Phoenix                                                                                            March 2011 - Present

Servce on the club's steering committee, developing workshops, monthly meetings, etc. to educate people about social media

Arts and Business Council of Phoenix                                                                                  May 2011- Present

Develop social media and PR campaigns for the nonprofit and its members

Cystic Fibrosis Foundation, Great Strides Walk, PR & Marketing Chair                           July 2009 - April 2010

•  Develop strategic PR, marketing and social media campaign to drive awareness, raise funds and attract attendees to the event held in April 2010

Leukemia & Lymphoma Society, Hope Ball, PR & Marketing Chair                               Sept. 2009 - April 2010

• Create PR campaign to garner media coverage and increase monies raised at event in April 2010

Tostitos Fiesta Bowl Media Operations, Board Member                                                   Aug. 2006 – Dec. 2009 

• Volunteered for press conferences, special events and day of media events for Tostitos, Insight and BSC

  (Bowl Championship Series) games

Young Pros Connection, Board Member                                                                                   July 2007 - Jan. 2009

• Organized special events, garnered media coverage and positioned and grow the organization in the community 

Arizona Technology Council, GCOI Board Member                                                                Jan. 2007-Jan. 2008 

• Managed public relations efforts, serving as the PR Director on the Marketing Board

Cystic Fibrosis Foundation, StairClimb Committee                                                          June 2006 – Sept. 2007 

• Managed all public relations and marketing efforts for the Ensynch StairClimb and Firefighter Challenge

Arizona Fashion Foundation, Fashion Ball Committee Member                                        Aug. 2006 - Dec. 2006

• Helped promote annual Fashion Ball and served as a Model Couch/Timer 

Work History

Work History

PR Coordinator Intern

Gucci

• Coordinated Press Day, media outreach and event planning efforts for the launch of the Cruise line in the U.K. 

• Provided continuous internal communication between, Paris, Milan, London and New York offices 

• Managed showroom and all sample requests by media outlets and celebrity stylist 

Aug 2009 - Present

Freelance

PR & Marketing Consultant

•  Consult with businesses to develop PR & communication campaigns

•  Aggressively pitch media outlets to garner media coverage

•  Develop strategic social media campaigns to launch blogs, Twitter and Facebook pages

•  Develop marketing campaigns to increase sales and attendance to special events 

•  Develop Web site copy to build SEO ranking

Scottsdale-based Arcadia Fine Wine and Los Angeles-based Only Matt Brown Photography 

Feb 2011 - Present

Director of Social Media & Communications

Blufish Design Studio

•  Manage the Social Media and PR department, growing Blufish's offering

•  Create department's procedures and guidelines

•  Manage and direct social media campaigns for clients and Blufish Design Studio

•  Develop campaigns to boost SEO and online brand visibility  

•  Create content for digital and print marketing pieces (e.g. advertisements, websites, brochures, etc.)

•  Pitch media outlets to garner coverage for clients and Blufish

•  Create social media agency-wide procedures and develop information and how-to packets for clients

Apr 2009 - Feb 2011

Account Executive

PRfect Media

•  Launch and develop strategic PR and marketing campaigns for clients

•  Manage and direct social media campaigns for clients that include Facebook, Twitter and blog pages 

•  Develop campaigns to boost SEO and online brand visibility  

•  Create copy for brochures, Web sites, video scripts and other key marketing and sales materials

•  Pitch media outlets to garner coverage around client's product or service 

•  Serve as Creative Director and oversee design and video production on my clients' projects 

•  Seek out partnership opportunities for clients within their industry to develop product/service offering 

•  Build a client's brand from scratch and re-brand companies looking for a new look and feel 

•  Launch companies into the Arizona marketplace leveraging strategic communication campaigns 

•  Create social media agency-wide procedures and develop information and how-to packets for clients

Nov 2008 - Apr 2009

Communications Specialist and Owner

Pastiche PR

• Created, implemented and measured the success of strategic PR, social media and marketing campaigns 

• Managed clients' Web site by updating the event, press and other web pages to spotlight clients' activity  

• Integrated client’s brands into the marketplace leveraging PR and marketing strategies and tactics  

• Formed sponsorship and partnerships with media outlets, companies and nonprofit groups for clients 

• Launched clients’ e-newsletters campaigns and created copy for marketing and sales materials for clients   

• Regularly blogged, pitched online media outlets and managed social networking pages (e.g. Twitter and

  Facebook) to build online presence for clients 

• Created advertising copy, managed outsourced design agency and handled media buying

• Managed relationships with Reporters, Editors and Producers at a regional and national level 

• Garnered press coverage leveraging media relations tactics (e.g. aggressive pitching, press kit mail out) 

• Launched and coordinated PR buzz campaigns, media tours and special events (e.g. media/blogger events)

• Researched, tracked and monitored competitors’ communication and marketing activity  

• Handled billing, led new business meetings and managed clients’ budget  

EXAMPLE OF ACCOUNTS:

Anthem Restaurants of America; AZ On The Rocks; FurioPromises Clothing; Red, White and Brew Salty Senorita

Jun 2007 - Oct 2007

Regional Director

http://www.brosseaupr.com

• Pitched new business, led client meetings and built relationships in the community for Brosseau PR

• Positioned and heightened clients’ brand in the marketplace leveraging communication tactics and strategies

• Created, directed and launched strategic PR and marketing campaigns for an average of 10 accounts  

• Managed communication between clients and Brosseau PR 

• Garnered press coverage in national and local media outlets leveraging media relations tactics 

• Launched clients e-newsletter/e-mail marketing campaigns 

• Created case studies for clients (interviewing key contacts and developing copy) 

• Pitched online media outlets, launched blogs and created Myspace and Facebook pages for clients 

• Created copy, edited and oversaw the design of media, marketing and sales materials

• Managed team of two Account Executives and Intern to further build their PR and marketing skills 

• Implemented communication and business procedures on how to communicate with the media and clients 

• Oversaw day-to-day activities and managed billing, client’s budgets for special projects and other operations 

• Monitored and tracked  competitors’ communication and marketing activity for clients

EXAMPLE OF CLIENTS:

Arizona Medical Boutique; Camille's Collection; Electric Couture; Haute AZ; J'aime by Jamie Prestly; Louie Lighting; twelve28; Wasauna

May 2006 - May 2007

Account Executive

Sacks Public Relations

• Created and managed PR & marketing campaigns for a broad base of clients across all verticals

• Developed and executed strategic plans to launch clients into new markets 

• Re-positioned clients in their market to further drive sales and attract investors 

• Created promotional media and marketing materials (e.g. copy for brochures, case studies, media kits and

  award submissions)

• Garnered press coverage through news releases, pitching and other media relations tactics 

• Leveraged alliances and formed partnerships with key organizations to position clients in the community 

• Developed key messaging documents and media trained clients 

• Managed relationships between clients, the agency and members of the media (local and national outlets) 

• Served as main contact on the account, led client meetings and aided in new business pitches for the agency

• Managed media buying, created advertising copy and liaised between graphic design agency and client 

EXAMPLE OF CLIENTS: 

Bottomline Hospitality Group; Brickhouse Multi Media; Ensynch, Inc.; Medegen; Mickey's Hangover and Restaurant; OVO; SIX Lounge & Restaurant; Terralever 

Apr 2006 - May 2006

Freelance PR Assistant

http://www.polo.com

• Monitored and tracked media coverage and researched competitive communication activity  

• Aided in the organization of clothing and sample requests to facilitate media exposure 

• Provided support and reported directly to the Vice Presidents of Men’s and Women’s PR

Aug 2001 - Dec 2001

PR Coordinator Intern

Arizona Democratic Party

• Coordinated events and launched communication campaign to encourage voting among students 

• Issued news releases, obtained sponsors and implemented grassroots tactics 

• Organized entertainment, budget, guest list and attendees for events 

Education

Education