Danielle Kellogg

Danielle Kellogg

Work experience

Work experience
Apr 2009 - Present

Internet Strategy Consultant

Kellogg Web Strategy

Kellogg Web Strategy provides website design and development services to businesses and organizations. The company's current staff is myself and 2 developers who I supervise and project manage. We use Adobe CS4 programs, the Drupal Content Management System, LAMP configuration for development, and Subversion for version management. My roles are sales, user experience, website design, project management. I meet with clients, analyze the business/organizational goals, determine project scope, define requirements and specifications, and document these for the project team. I design the look and feel and begin the development process, then hand-off to my Drupal PHP developers for further development. Currently, our clients include DeVoe Automotive Group, Pavese Law Firm, IndieFilm3D, Citizen's Crime Watch, Possibilities Unlimited and Ceramic League of Miami.

Jul 2009 - Present

Website Administrator

DeVoe Automotive Group

DeVoe Automotive Group has over 10 websites with a variety of needs and production schedules. I develop and update the content and manage the Internet marketing effort, utilizing design, email marketing, HTML, XHTML, CSS, Javascript, Flash/Actionscript and graphics programs such as Adobe Dreamweaver CS4, Photoshop CS4 and Fireworks CS4. I use Reynolds & Reynolds Contact Relationship Management and Dealer Management Systems, Autoexact, Cobalt Content Management System, Dealer.com CMS and other backend information systems integrated in the website process.

Apr 2010 - Present

Technology Instructor

Skyline College

At Skyline College, I currently teach any of the following classes: Programming Logic and Design, Scripting, Computer Database Applications, Computer Applications, Operating Systems, College Orientation, Freshman Orientation. As part of these courses, I teach students about programming workflows, logic, database theory and application, MS Office, MS Visio and Access, Windows XP and 7, and the command line.

Sep 2009 - May 2010

Adjunct Instructor

Hodges University

Hodges University is a premier private university in the State of Florida. As an adjunct instructor at Hodges University, I tought CAP1000 Computer Applications, Introduction to Web Design, and Graphic Communications and Introduction to Mac. I have instructed on the principles of graphic design and its rich history, and have taught Adobe CS4 graphics programs and HTML handcoding using Dreamweaver CS4. The Computer Applications class  introduces students to the Microsoft Office 2007 suite, including Word, PowerPoint, Excel and Access and instructs them in the fundamental skills required in each application.

Sep 2006 - 2009

Internet Strategy Consultant


Website strategic analysis and brand development, web site lead generation, user experience, information architecture and analytics analysis. Defining goals and planning methods to meet them through website user interface design, development and marketing. We use Adobe CS4 programs, the Drupal Content Management System, LAMP configuration for development, and Subversion for version management. My roles were sales, user experience, website design, project management. I lead meetings  with clients, analyzed the business/organizational goals and strategies, assessed the competition, determined project scope, defined requirements and specifications, and documented these for the project team. On many sites, I worked closely with the client to design the user experience and then handed-off this approved deliverable to developers for development.

2000 - 2006



Graphic design and website design firm. Worked on projects including print advertisements, brochures, publication design, websites, ad banners, CD/DVD labels, other product packaging. Clients included: SmartSound Software, CNN Imagesource, Rimax USA, First Choice Pet Products, Digital Cinema Report, Jacaranda, among others.

1997 - 1999

Art Director

Phillips Business Information/Knowledge Industry Publications

Publication design of special advertising sections and custom publishing magazines for Film&Video and AVVideo Multimedia Producer.

1993 - 1997

Art Director

Clarion Marketing

Art Director. Design of catalogs, brochures, displays, premium items and coupons for consumer products. Clients included Uncle Ben’s, Cadbury Beverages, Proctor and Gamble, Kraft, and McNeil, among others.


1987 - 1991


Boston University

A strong concentration in art history, social sciences and communications.

Website Portfolio



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