David Johnson


  • Father to an incredible 5 year old daughter
  • Started in the mail room and over the span of 16 years worked my way up to Director of Membership at the Michigan Association of CPAs, a professional Nonprofit association serving 18,000+ CPAs, business professionals and students throughout Michigan
  • Runner, completed 12 races in 2015 culminating with the Detroit Free Press Half Marathon
  • Mountain biker, regularly riding trails throughout southeast Michigan and an annual trip riding trails around the Upper Peninsula 
  • Craft beer drinker, visiting old and new breweries in Michigan and beyond
  • Learner, always researching and learning new things

Professional Achievements

  • Increased overall members/customers every year since leading efforts from 17,000 to 18,250
  • Achieved 96.3% member/customer retention rate, highest in the United States
  • Partnered with national association to create new revenue stream, $20,000 in additional revenue annually 
  • Presented before the board of directors on multiple occasions updating them on important information including the changing demographics of members/customers
  • Improved customer service options for members/customers including the implementation of a web IM system
  • Created new opportunities for members/customers throughout Michigan including: Student outreach programs, young professionals events, and college partnership programs
  • Managed department expenses at or under budget each year
  • Trained 50 staff members on new procedures and technology

Work History

Work History
Oct 2014 - Present

Director of Membership & Academics

Michigan Association of CPAs
  • Create and maintain relationships with current and prospective customers, members and partners
  • Act as liaison to member/customer committees, focus groups and task forces
  • Develop and oversee professional meetings and events 
  • Oversee all recruitment efforts for new members including over 700 new members in 2015
  • Manage retention efforts of 18,000+ members throughout Michigan
  • Oversee customer service by membership department staff, ensuring the highest quality possible
  • Analyze market data to enhance revenue and increase market penetration
  • Development and ownership of association's membership strategic plan for the period 2015-2017 
  • Work together with the accounting department to analyze historical activity and to create annual budgets that are achievable and allow for success of the entire organization
  • Present to groups of current and prospective members/customers with updates on the profession, the association and available opportunities
  • Liaison to the Michigan Accountancy Foundation, 501c(3) scholarship fund
Dec 2013 - Oct 2014

Assistant Director of Membership & Academics 

Michigan Association of CPAs
  • Established goals and benchmarks for departmental and association success
  • Trained new staff members and saw them successfully on boarded
  • Supervised a staff of four 
  • Created departmental budget based on established needs and desired growth
  • Presented on behalf of the association to stakeholder groups across the state
Apr 2011 - Dec 2013

Manager of Membership & Academics

Michigan Association of CPAs
  • Took over the Membership Department during a time of great transition and reached all departmental goals
  • Created efficiencies through automation of processes
  • Supervised a staff of two
Mar 2010 - Apr 2011

Business Systems Analyst

Michigan Association of CPAs
  • Reviewed and mapped all association processes and adjusted them as needed for new database
  • Implemented new association database
  • Trained all association staff on usage of new association database
  • Created training curriculum specific to each department and staff member role
  • Achieved successful rollout of new database with no business down time
  • Presented to the board of directors on the new database gaining important final step of support
Feb 2007 - Mar 2010

Academics & Career Development Specialist

Michigan Association of CPAs
  • Created relationships with key student and faculty representatives on college campuses
  • Developed and executed multiple high school student outreach conferences
  • Responded to requests for information on becoming a Michigan CPA
  • Held focus groups for the next generation of Michigan CPAs
May 2006 - Feb 2007

Conference Coordinator

Michigan Association of CPAs
  • Implemented professional training/networking events for 10-1,000 attendees
  • Followed timelines and checklists to ensure highest quality 
  • Worked with multiple departments put on programs
Jun 1999 - May 2006

Information Systems Coordinator

Michigan Association of CPAs
  • Provided level 1 tech support to all staff
  • Maintained an understanding of all user software and hardware
  • Responded to all requests for assistance in a timely manor



Outstanding Accounting Academic Outreach Professional

American Institute of CPAs

Selected by colleagues for past and ongoing efforts to enhance accounting academic outreach to students and educators.

2011 - 2013

State Academic Outreach Liaison 

American Institute of CPAs

Provided insight and direction for programing and the creation of resources. Worked with all states to ensure their grassroots efforts were understood and addressed.


National Chair Academic Outreach Annual Meeting

Selected by colleagues to design, market, organize and execute the annual meeting of state CPA academic outreach professionals.



Certification in Organizational Management - Projected Completion 2017

U.S. Chamber of Commerce Institute of Organizational Management

Training program to understand all aspects of managing a non-profit organization

BA History & English

Oakland University