Benjamin Atkinson

Benjamin Atkinson

Talent Summary

  • Seasoned healthcare leader with strategic vision, operational savvy and biz-dev acumen
  • Expert in DME program development, revenue strategies, operational effiiciencies
  • Marketing Innovator: DME referrals, market development, strategic partnerships
  • Business development, permission-based marketing and sales expertise
  • Veteran entrepreneur: I know how to think BIG and fail small.
  • Guru of presentation design and delivery

Work experience

Work experience
Jan 2008 - Present

Chief Sales Strategist

The Cos Companies

I founded the Cos Companies to develop and deliver innovative and strategic healthcare solutions. I provide business development and marketing solutions for healthcare organizations.

  • Developed referral channels for national DME company in Ohio
  • Integrating OSA diagnostics/disease management platform with local DME company
  • Improved awareness/referrals/provider relations by starting COPD support groups.
  • Secured profitable contracts and professional service agreements (health systems, VA, etc.)
  • Bringing OSA & HF management solution to Primary Care at local health system
Jan 2004 - Jan 2009


Independence Health Centers
  • Managed FP/GP clinics and developed an Occ Med market
  • Recruited/managed MDs/NPs/PAs and leveraged a physician extender model
  • Implemented novel care delivery system to reduce costs and improve quality
  • Managed $4M budget and grew revenue by 15%
  • Implemented EMR and electronic billing
Jan 2005 - Jul 2006

Director of Research & Analytics

CVS/Caremark Rx Inc.
  • Managed a team of MDs/PhDs to deliver innovative solutions to large employers and payers.
  • Transformed department: from a culture of data analysts to product innovators
  • Oversaw all aspects of recruiting and development for research staff
  • Led key initiatives: drug regimen adherence, patient psychographics and behavior modification
  • Successfully delivered results within project and department budgets
Nov 1999 - Jan 2005

Director of Workers' Compensation
  • Led development team for workers' compensation products
  • Launched WC project-based teams to make corporate initiatives stick
  • Developed physician network for corporate/clients in the TX WC opt-out program
  • Turned risk management overhead into profit center by delivering solutions to key clients
  • Partnered with MD specialists to develop web-based treatment protocols for MSD





Founding Member

Society of Participatory Medicine


American College of Healthcare Executives