Social Media Manager
United States Air Force
- Intercepted online social media using online listening tools
- Conducted research and follow-up to measure success of social media activities and reported results to upper management.
- Created and deployed social media editorial calendar and posting schedule
- Participated in online conversations across a variety of social media channels
- Compiled and presented results for stakeholders to provide support for their initiatives
- identified and interpreted social media trends in order to make needed adjustments
- Planned, managed and coordinated market research in order to ascertain opportunities in the marketplace
- Facilitated implementation and changes necessary to take advantage of social media trends
- Directed development of strategies targeted towards key consumer segments
- Coordinated media programs and tactics in order ensure the effective execution of social media campaigns.