Interest

Golf, Classic Car Restoration

Objective

Lead an organization in the visioning of a marketing strategy and execution of an aggressive marketing plan. Collaborate with passionate people, build consensus to foster growth and success

Summary

As Vice President of Marketing Denny develops, manages, and implements all marketing efforts firm-wide on a national level.  Denny directs the organization in the visioning of a marketing strategy and execution of an aggressive marketing plan. Denny plans & manages all marketing activities in conjunction with facilitation.He also, cultivate & steward firm principals, department heads in effective marketing communications, business partnership development, collaboration, team building and mentoring. Identify benchmarks for firm performance & evaluation of annual performance goals.

2009 Wichita American Marketing Association Marketer of the Year Architecture, Real Estate, Construction Industry Winner

2010 Wichita Business Journal "40 under 40" recipient

Work History

Work History
Jul 2011 - Present

Vice President of Marketing

CLC Lodging

Report directly to the President. Develop, manage, and implement marketing efforts firm-wide across North America. Plan and market new products. Plan & direct all daily marketing activities. Develop marketing plans and strategy for existing strategic partnerships to drive significant revenue growth. Develop new business partner relationships that generate increased revenue. Business partners include: Comdata, National Federation of Independent Business and others.

•  Implemented marketing automation generating 25 warm leads per day to sales team

•  Increased web inquiries by 137% in 2012

•  Achieved 68% of annual revenue goals in 5 month period.

•  Generated 31% year-over-year growth (YTD 2012) in new sales revenue.

•  Oversee management of marketing budgets in excess of $500,000.

•  Average 12 new strategic partnerships annually.

Specialties include: Strategic Marketing and Planning, Collaboration and Consensus Building and Opportunity Analysis. 2009 Wichita American Marketing Association Marketer of the Year - Architecture, Real Estate, Construction Industry Winner. 2010 Wichita Business Journal "40 under 40" recipient

2004 - Jul 2011

Director of Marketing

GLMV Architecture (Formerly Gossen Livingston Associates, Inc.)
Collaborate with firm leaders to develop, manage, and implement marketing efforts firm wide on a national level. Visioning and execution of a marketing strategy and marketing plan. Plan & direct all daily marketing activities in conjunction with facilitation. Assist firm principals and department heads in effective marketing communications, business partnership development, collaboration, team building and mentoring. Identify benchmarks for firm performance & evaluation of annual performance goals.
2007 - 2010

Past President and Board Member

Wichita Chapter of the Society for Marketing Professional Services

As a founding member of the Wichita Chapter I served as Vice Chair, President-Elect, President and now sit on the board as immediate Past President. Since our inception I have worked alongside the other board members to promote and develop the new chapter, develop and host monthly educational meetings, special events, and member only events. As President-Elect I attended the Presidents Leadership Symposium (PLS) at the National Chapter Headquarters in Alexandria, VA and co-developed and lead the first board retreat for the chapter along with the incoming president-elect.

2000 - 2004

Marketing Coordinator

Gossen Livingston Associates, Inc.

Managed and coordinated all daily marketing activities including proposal production, advertising and public relations. Collaborated with firm principals and department heads to identify the firm’s target markets. Presented monthly marketing report at all-staff meetings Established and maintained customer relationships. Responded to all RFP's and RFQ's. Developed materials for presentations, interviews, and trade conventions.

Education

Education
1994 - 1997

Bachelor of Arts

Wichita State University
1991 - 1994

Kansas State University

Skills

Skills

Mergers and Acquisitions

Marketing Research

Collaboration and Consensus Building

Strategic Planning

Strategic Marketing