Work History

Work History
Jul 2008 - Present

Sales Executive

Trans Data Management Ltd.

Trans Data Management Limited (TDM) provides data and telecom based communication and security solutions. As a systems integrator we will optimise your requirements by specifying the most appropriate systems and integrate these systems into engineered solutions. TDM has solutions that allow for the integration of security and communication systems, including:

  • Passenger Help Points;
  • CCTV;
  • Customer Information Systems;
  • Telephony;
  • Radio;
  • SCADA;
  • Public Address Systems;
  • Alarming;

TDM services include design, supply, project management, installation, minor and enabling works, training and maintenance.

My role within TDM, is to support with Business Development, National and International Sales, plus Account Management by offering Solutions and Services, direct to Train Operating Companies, Franchise Bid Teams, Network Rail, Crossrail, London Underground, Transport for London, Councils and the Construction and Security Industries.

Alongside sourcing and securing new business, my role with TDM included:

  • Gaining Network Rail Product Approval for the use of systems on stations;
  • Gaining Approved Supplier Status with Customers;
  • Undertaking and completion of Proposals and Tenders, which includes successful bids for:

1.            First Great Western SISS Project:

                The supply of 365 Passenger Help Points and an Integrated Communication System.

2.            Southern Railway Help Point Project:

                The supply and installation of 88 Passenger Help Points.

Jun 2007 - Jun 2008

Store Manager

Madison Wines

Maddison Wines bought 12 Thresher Franchises during 2007. I started with store sales at their first branch in Hove, moving into Store Management and transferring to stores in Saltdean and then Hassocks.

I carried out day to day management of three Wine Stores and activities included:

  • Open / Close of Store;
  • Daily Sales;
  • Stock Replenishment;
  • Stock Take;
  • Store Front Layouts;
  • Pricing;
  • Labelling of items / specials;
  • Banking;
  • Staff Rotas;
  • Staff Incentives;
  • Sales Targets;
  • Store Stock Deliveries;
  • Store to store Deliveries;
  • Customer Deliveries.
Jan 2005 - Jun 2007

Sales Consultant

P.R.S. & Associates

P.R.S. & Associates provide Debt Recovery Services to a number of institutions, including Eduction, Medical, Pharmaceutical and Automotive Industries.

My role was to support P.R.S. & Associates in Business Development, National Sales and Account Management.

Transferring from Cape Town, my immediate role was to reinstate old accounts. Within 3 months, 90% of all accounts were reactivated. Sales for the year were achieved above Target, with a record number of clients and value of accounts in 2006, since the establishment of P.R.S. & Associates, in 1996.

Apr 2002 - Dec 2004

Sales Consultant

P.R.S. & Associates

P.R.S. & Associates provide Debt Recovery Services to a number of institutions, including Eduction, Medical, Pharmaceutical and Automotive Industries.

My role was to support P.R.S. & Associates in Business Development, National Sales and Account Management within a new branch in Cape Town.

I grew our Customer base from 75 to 476 within 2 years and achieved all Sales Targets set out.


Jan 1995 - Dec 1997


Port Natal High School


Formula 1


Rugby Union




I am a highly versatile Sales Executive with over 11 years Sales experience in Sales & Marketing, New Business Development, International and National Sales plus Account Management, within various market sectors. Dedicated to building lasting relationships and combining product knowledge, I strive to offer complete solutions to both existing and new customers.




* English * Afrikaans


* Typing of 40 - 45 w.p.m

Computer Literacy

* MS Word * MS Excel * MS Outlook * MS Powerpoint * Web  


Nov 2008 - Present

Communication & Assertiveness

Time Associates
Oct 2008 - Present

Time Management

Time Associates
Sep 2002 - Present

Sales Advantage Course

Dale Carnegie
Jan 2011 - Present

Improve Your Sales Skills




Rina Bharath

"Dewald as always assisted us with our queries and dealt with them in a professional manner. He assited with Year End Breakdowns, on accounts, queries on specific accounts and breakdowns in communication, between ourselves and P.R.S. Staff. Matters were always treated as urgent and resolved within reasonable measure.

Dewald is always on time for meetings. He frequently visits us, either collecting work or delivering reports. This done enthusiastically and professionally.

We have no hesitation in recommending Dewald for any position he may apply for and know that he will be an asset to any company." March 23, 2007

Alan Humphreys

"Dewald is target driven and has always achieved set sales targets. In 2006, Dewald broke all previous sales records achieved over the past 10 years.

Dewald is a team player and is capable of working without supervision. This shows in his Sales Figures and in the compliments I have received from Clients, regarding his manner and disposition.

Dewald is a loyal, honest person who is prompt, confident and positive in his dealings." March 06, 2007

Fabio La Mattina

“Dewald Pretorius is a very business oriented person who has the ability to deeply understand customer needs in a very short time. His deep company and product knowledge combined with his high sales processes competence makes of Dewald Pretorius a very trustful and relevant partner for the customer. Due to this he builds a very good relationship with them and ensures a long time partnership.” February 14, 2011

James Winter

“Dewald is a committed sales professional and has worked extremely hard to develop TDM's penetration of the UK market for Public Safety systems with in the transport sector.” December 8, 2010

Fabien Vandeputte

“I really appreciated to work with Dewald. He has been supporting me during very short tendering phases. He was very reactive, providing all necessary information (technical, costs, documentation, etc.) He has the capacity to build up strong and very human relationships with Customers and to grow  business." February 14, 2011