In 2005, I founded FIG as a men’s furnishings brand focusing on luxury clothing. I'm not talking about the luxury of modern day either; I'm talking about nostalgic luxury, the one where quality isn't determined by racy images and provocative models in exotic places. Nor is it a luxury that is supported by massive marketing pillars. FIG brings a level of luxury that is permanent and defined by the quality of the materials used and by the craftsmanship found in every FIG piece.
My commitment to quality is represented in a few words: Choose Carefully. Live Confidently. This mantra clearly defines my commitment to help men make better decisions when it comes to dressing well and looking stylish. Also it helps answer the valid question: Despite spending an excessive amount of money on fashion, why are there fewer well-dressed men today than in any other time in history?
FIG, a luxury fashion furnishings company whose purpose is to revive the nostalgia associated with the well-dressed gentleman by bridging our grandfather’s elegance with modern day style.
Designing a collection and bringing it to market was the easiest part of developing this business. I forged strong relationships in Italy that led to a wonderfully designed collection. The challenge I faced in business development was marketing. Fully understanding the financial pressures that marketing can have on a company, I decided to use guerrilla-marketing tactics to help me achieve my sales goals in each of my distribution channels. My in-store efforts were vital to the success of my brand:providing product knowledge seminars, building relationships with retailers and listening to the needs of my end-customer were simple strategies that put a spotlight on the FIG brand. Within six months, the FIG collection turned nearly as quickly as Zegna and Robert Talbot. In fact, in many stores FIG was consistently within the top three selling collections in men’s furnishings. Every year since the inception of the business I have achieved double-digit growth resulting in $1.5 million in sales.
- Manage Italian factories on all production issues: sourcing, pricing, negotiation, quality control and logistics
- Complete oversight for product development directives— costing, style classifications and execution of prototypes, samples and bulk production•Direct strategic store merchandising and product allocation to ensure maximum sales and profitability of each product offering
- Analyze weekly and monthly sales, review regional trends and develop core sales strategies to increase comp sales/turn
- Direct all sales and marketing activities of the company— proper sales approach, product knowledge, customer service skills and maintaining proper merchandising standards.
- Continually coach managers and sales professionals to achieve sales goals by demonstrating extraordinary service by leading by example on the sales floor.
(Design fabrics, Manage strike-offs/ lab-dips, Create and manage all product specifications. Including Managing P&L, Direct workforce management, Direct merchandise flow, Manage operational execution, Ensure brand standards are maintained at all POS.)