My professional work experience includes consumer and B2B marketing research project management, the creation and presentation of marketing plans to senior decision-makers, the development of market forecasts to ensure market penetration and growth, customer and employee satisfaction measurement, market and competitor analysis, segment-based target marketing, product management background, and the development and creation of customer and non-customer communications and marketing materials across a variety of media channels.
LinkedIn profile: http://www.linkedin.com/in/davidlbell
Nov 2009 - Present
Strategic management consulting company providing business intelligence and marketing research services through a knowledgeable team of professionals, each with significant experience working in a variety of Fortune 500 companies developing and reporting information in support of business and marketing strategies. Team members are experienced at taking and using data to produce insight, drive decisions and conclusions, and have been held responsible and accountable for the results of their data analysis and recommendations.
May 2008 - Oct 2009
MarketSearch (Mangan Holcomb Partners)
MarketSearch was established in 1985 as a full-service marketing research firm and independent division of Mangan Holcomb Partners, a Little Rock-based marketing, advertising, and public relations agency. Core service offerings included brand attribute and advertising awareness and image tracking studies, consumer focus groups, and employee satisfaction benchmarking and tracking. Arkansas Business, the state’s leading business journal, partnered with MarketSearch in 2008 and 2009 to produce a quarterly survey to measure and report opinions from business leaders about statewide economic conditions and trends.
Jan 2008 - Apr 2008
LR Consulting Group LLC
Expertise in project management design and execution focused on addressing basic strategic and tactical business issues. Specialties included customer and employee satisfaction benchmarking and measurement, consumer products and services adoption and usage practices, products and services lifecycle management, and consumer segmentation, as well as foundational technical expertise in consumer and enterprise Voice Of the Customer (VOC) studies, a design methodology that facilitates the identification of customers' core wants and needs. 22-year background in the telecommunications industry, including both wireless and landline/wireline products and services.
Aug 1995 - Sep 2007
Manager, Corporate Marketing
Various positions: Regulatory affairs (1995 to 1997), product management (1997 to 1999), marketing communications (1999 to 2000), and market research (2000 to 2007).
Jun 1994 - Aug 1995
Assistant IT Manager
Metropolitan National Bank
Managed general desktop computer use and coordinated IBM AS/400 computer operations.
Aug 1991 - Dec 1993
Conducted software training classes; position required solid interpersonal skills for dealing with system users and good communication skills for instructing individuals with varied educational and professional backgrounds.
Sep 1986 - May 1991
Analyst, Corporate Marketing
Verizon Telecom (formerly GTE)
Designed and managed primary and secondary market research projects. Principal duties included managing budgets, contract negotiations, and designing research methodologies. Also, prepared and issued market forecasts for use in deciding capital expenditures and labor allocation budgets and collected data on demographic trends, future marketing opportunities, and potential customers for new and existing products and services.