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Summary

Account management and marketing professional with broad experience in the development and execution of online and direct marketing strategies. Areas of expertise include: Account Management, Inbound Marketing/Hubspot, Website Development, Direct Mail, Marketing Collateral, Email Marketing, Blogging, SEO, Google Adwords, Bing Ads, Social Media, List Acquisition, Database Management, Lead Generation, Content Creation

Work experience

2005Present

Account Director

Rivkind Associates

  • Consult with the company’s largest clients in executing their marketing strategy
  • Projects include website development and management, content creation, SEO, PPC, email marketing, direct mail and marketing collateral
  • Identify client goals and objectives; serve as a liaison between client and internal teams to drive successful implementation
  • Experience working with client contacts at all levels of the organization
  • Vertical industries serviced include energy, healthcare, insurance, financial and nonprofit
  • Manage all account executives and account managers
  • Oversee production staff and outside vendors to ensure project schedules are completed on time and on budget
  • Developed and implemented marketing models used for both client retention and acquisition
  • Built prospecting lists utilizing outside marketing databases and internal resources which became significant source of qualified leads
  • Responsible for assessing client needs and the marketplace to help determine future service offerings 
20002004

Account Manager

Rivkind Associates
  • Consulted with clients to help them achieve superior results for their print and direct mail projects
  • Expert in execution of print and direct mail campaigns, including USPS rules and regulations
  • Clients include advertising agencies, small and mid-size corporations, and nonprofit organizations
  • Developed and grew client portfolio through networking and client referrals
19952000

Account Executive

Rivkind Associates
  • Managed daily communications for a large, diverse client portfolio
  • Collected all relevant information and electronic files for print projects and prepared them for production
  • Acted as a client advocate to exceed expectations

Education

19911995

BS

George Washington University

Skills

Presentations
View sample presentation by clicking here
Writing Skills
View writing samples at www.rivkind.com/blog
Computer Skills
  Proficient in MS Office, Adobe Creative Suite, Google Adwords, Bing Ads,Google Analytics, Hubspot CMS, Emma ESP  

Certifications

Direct Mail Certification

USPS Postal Customer Council

Inbound Marketing Certified Professional

IMU

Hubspot Certified Professional

Hubspot