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A highly accomplished, results-oriented executive with exemplary achievements developing and implementing strategic plans and building productive and energized teams that achieve goals and the competitive edge.  Hallmark of success is the ability to use leadership and critical thinking to solve challenges, generate revenue and to develop and retain customer relationships.

Established reputation for the ability to identify areas of strength / weakness and to implement changes in operations and processes that optimize bottom-line results.  Maintains a comprehensive understanding of the “big picture”.  Special expertise in:

    >  Beverage Sales and Marketing    >  Business Development      >  Key Account Management    >  Channel Sales    >  Distributor Relations      >  Project Management    >  Market Research    >  Category Analysis       >  Digital Media       >  Consumer Packaged Goods

Work experience

Jan 2006Mar 2009

Director Business Development

Instant Access Media

Recruited by former Coors senior executives to lead the development and expansion of the company's i-amTV digital out-of-home TV network across a customer base of retail clients in the bar/restaurant industry.  Served as a member of the senior management team to insure exceptional product quality and client satisfaction.

Key Achievements:

  • Recruited, trained, and managed a nationwide sales team of 22 Region and Account Managers.
  • Negotiated and secured contracts with 400 target retail accounts across 16 major markets within the timelines and guidelines of company business plan.
  • Implemented work quality standards that were consistently recognized as "best in class" and led to 96% retention rate in contract renewals.
  • Developed and implemented workflow processes to meet and exceed established company standard of activating accounts within 14 days of contract receipt.
  • Engaged the field management teams of major beverage clients such as Coors, Anheuser-Busch, Bacardi, and Brown-Forman in order to execute value-added promotions at the retail level that supplemented the advertiser's respective campaigns.
Jan 2004Dec 2005

Channel Development Manager (C-Store & Drug Channels)

Coors Brewing Company

Promoted to new position to improve Coors enterprise-wide category management capabilities, technical capacity, and business knowledge within the Convenience and Drug Store channels.  Managed a team of four Category Managers supporting key national chains such as 7-Eleven, Circle K, Valero, and Rite Aid.

Key Achievements:

  • Identified opportunities and channeled resources that were key contributors in growing Coors share of C-Store volume from 8.0 to 8.4 during the two year period.
  • Developed and facilitated the Coors Category Management 101 training curriculum used to enhance the fact-based selling skills of the entire field sales organization.
  • Received 2004 Special Recognition Award for leading project team in re-engineering the internal sales information database that led to improved turnaround time of market level intelligence.
Jan 2002Dec 2003

National Category Manager

Coors Brewing Company

Supported the 7-Eleven national sales team with fact-based market and category insights with the purpose of building Coors sales and distribution across 4,000 convenience store outlets.

Key Achievements:

  • Identified opportunities,  developed strategies, and implemented sales initiatives that were key contributors to a 5 point improvement in trends between 2001 and 2003.
  • Named 7-Eleven's Vendor of the Quarter (Q1 - 2003) for initiating and executing a change in UPC can labeling technology that led to improved efficiencies in store-level scanning.
  • Named Coors Category Manager of the Year - 2003.
Jan 2000Dec 2001

Channel Development Manager (On Premise)

Coors Brewing Company

Transferred from field sales office to develop a newly created position supporting the On Premise channel and major chains such as Applebee's, Chili's, TGI Fridays, and Buffalo Wild Wings.

Key Achievements:

  • Introduced concept of Gross Margin Return on Investment that contributed to 6 point improvement in Killian's draught distribution across assigned accounts.
Feb 1997Dec 1999

Field Operations Director

Coors Brewing Company

Primary contact with 50 independently-owned distributors on matters relating to Forecasting, Product Supply, Quality Assurance, Contract Compliance, Data Analysis, and Training.

Key Achievements:

  • Implemented processes and training programs across distributor network resulting in business unit leading the Company in product quality for three years and in forecasting accuracy for two years.
  • Partnered with other members of the leadership team to affect the sale and successful transfer of distribution rights from underperforming distributors in four markets.
  • Named Coors Field Operations Director of the Year - 1998.
Jan 1991Apr 1996

Director, Sales Administration

Molson Breweries, USA

Managed a staff of six in performing the internal sales functions including Price Administration, Data Analysis, Forecasting, Field Communications, Training, Customer Records Maintenance, and Regulatory Issues.

Key Achievements:

  • Consolidated the sales functions of two separate companies (Century Importers & Martlet Importing) into one integrated organization.
  • Established all internal processes to support a change in sales force incentive compensation, driving the company from a volume-driven culture in 1992 to a profit-driven mindset in 1993.
  • Co-sponsored and facilitated the introduction of laptop technology throughout the field organization enabling significant reduction in response time to pricing and promotional proposals.
  • Recipient of 1994 President's Club award.


BS - Business

University of Illinois


Spectra Demographics
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Microsoft Office Suite




Category Management Trainer

Elevation Management Group

Strategic Selling

Miller Heiman