Director Business Development
Instant Access Media
Recruited by former Coors senior executives to lead the development and expansion of the company's i-amTV digital out-of-home TV network across a customer base of retail clients in the bar/restaurant industry. Served as a member of the senior management team to insure exceptional product quality and client satisfaction.
- Recruited, trained, and managed a nationwide sales team of 22 Region and Account Managers.
- Negotiated and secured contracts with 400 target retail accounts across 16 major markets within the timelines and guidelines of company business plan.
- Implemented work quality standards that were consistently recognized as "best in class" and led to 96% retention rate in contract renewals.
- Developed and implemented workflow processes to meet and exceed established company standard of activating accounts within 14 days of contract receipt.
- Engaged the field management teams of major beverage clients such as Coors, Anheuser-Busch, Bacardi, and Brown-Forman in order to execute value-added promotions at the retail level that supplemented the advertiser's respective campaigns.