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I am creative and inventive thinker, who craves a challenge and who is not afraid to work outside my comfort zone. I am a motivated team player who consistently aims to push expectations and exceed goals. I possess superb communication skills and  someone who can build up rapport easily, find out exactly what they need, and then present them with a wide range of services and solutions. Pragmatic and results orientated, with a focus on bottom line results , I have a track record of achieving and exceeding the standards of performance set out for any company projects.



Business Consultant

Fundus Consulting


2016 - BDK advokati
Finance Consultant\Manager

• Strategy consultant for startup acquisitions process.
• Fast innovation adoption in FMCG sector.
• Due diligence

2015 - OMV Romania
Innovation in retail performance


• Drop-off point in rural arias at retail gas stations
• Ticket-selling at retail gas stations
• Self-service stations (1 experimental)
• Unify loyalty cards Internationally and domestically
• Car sharing (3 electrical smarts - 1 retail location)
• Solar Panels - cut costing

• Digital shelf price tag - crazy Friday (custom discounts)


• Digital wallet - app for dedicated retail locations
(custom consumer discounts, in-app purchases, time-reservation of gas pump, consumer tracking, real time data, omnichannel).
• Custom retail stations based on geographically positions
• Energy fuel stations
• E-sharing (digital wallet, pay for someone else, family package)



Institut Main Point

Institute Main Point is dedicated to educating and organizing activities related to personal and professional development in order to achieve a higher level of confidence and competitiveness of our students.

  • Executive coaching & mentoring
  • Finance for entrepreneurs
  • Consulting

I had more than 90 conference/lectures on finance, agile, coaching, lean startup and finance for entrepreneurs topics.


Strategy Expert / Co-Founder

Fundus Holding

Fundus Holding (Start-up) is one of the most successful business systems in Serbia and region. Fundus Holding is engaged in the strategic management of business and corporate governance and innovations in the areas of agriculture, organic productions, E-agriculture and Green House technology.

Started as a small green house, developed to 35ha of premium organic products, with network of  110 small farmers, in total 850ha of land.
Now it has, Producing department, IT in agriculture department and Educational Center.

• Established transparent open-book buying chain.
• Implementation of practical technology in producing cycle.
• Implementation of educational center
• Supporting Innovation (IT in agriculture)
• Developing self sustainable farming


  • Sold to big international retailer
  • Achieved organizational process of 110 small farm producers
  • Implementing  long-term strategies, know-how in agriculture environment
  • Solar panel water pumps, IoT in agriculture, drones, Green House automation


Head of Finance Controller/Retail Performance Expert

adidas Serbia

Group Finance Controller for Serbia, Bosnia, Macedonia, Montenegro


• Assess the potential of a specific territory and its realistic future market share.
• Gathering informative, facts and statistics about customer trends and preferences.
• In consultation with senior managers setting national targets for sales, pricing and margins.
• Monitoring business activity, studying the outcome of projects.
• Setting targets and goals for sales and management teams.
• Presenting business strategies and common goals clearly to work colleagues
• Conducting professional presentations of new proposals
• Anticipating market trends so that the company keeps and enhances its competitive advantage.
• Reviewing business plans against actual results and then trying to determine reasons for any deviations.


  • Implementation of new strategies and there ROI
  • Increase of revenue by automation of processes
  • Reduction of order processing and shipping costs through improving logistic of suppliers


Finance Assistant - Tax /Risk Department

Ernst & Young

Responsible for TAX advisory (for adidas Serbia)        

  • Timely and accurate preparation of annual financial statements
  • Ensures delivery of data needed for consolidation of the parent company
  • Creating Annual Corporate Income tax reports
  • Leading annual audit in close cooperation with auditors
  • Defines rules and procedures of book on Accounting and Accountancy Policy
  • Keeping up-to-date with laws and regulations relevant for the field of expertise


  • Making sure that adidas Serbia is complied with all statutory and local reports.
  • Supporting the adidas finance team on month and closing tasks and corporate inquiries



PhD Candidate

Singidunum University


Managing Technology and Innovation


Executive MBA

Harvard Business School


1. Managerial Economics & Quantitative Methods, Prof: Anthony Evans, PhD
2. Decision Making, Prof: Bouchaib Bahli, PhD, MBA, MSc
3. Strategic Marketing, Prof: Nicolas Kfuri, PhD


BA & Master's Degree, Audit (9.2)

Faculty of Economics

16-month master with subjects including Legal affairs and Business Technology, Operations, Logistics and SCM, Innovation Strategies and Processes.



Financial Risk Manager

Global Association of Risk Professionals

Microsoft Dynamics Core Setup and Finance Specialist


Management Accounting (FICO) with ERP 6.0 EHP4

SAP Application Associate

Project Management Professional

Project Management Institute


Association of Chartered Certified Accountants (ACCA), UK