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I am creative and inventive thinker, who craves a challenge and who is not afraid to work outside my comfort zone. I am a motivated team player who consistently aims to push expectations and exceed goals. I possess superb communication skills and  someone who can build up rapport easily, find out exactly what they need, and then present them with a wide range of services and solutions. Pragmatic and results orientated, with a focus on bottom line results , I have a track record of achieving and exceeding the standards of performance set out for any company projects.



Group Retail Innovation

MOL Group

My job is to partners with business unit and cross-functional leaders to identify opportunities, threats, and disruptive business models and devise responsive / mitigating and proactive plans given these threats. To build a framework for developing strategies within the business units that can be replicated and sparks innovative thinking and acts as a thought partner to business unit heads and teams when devising strategies.

1. Lead ongoing cross-functional effort to define/develop and enhance corporate strategic direction and corporate prioritization
a. Facilitate the strategic planning process to establish company goals, define key strategies, & launch strategic initiatives
b. Continually assess corporate strengths, weaknesses, opportunities, and threats and promote actionable proposals to address them
c. Identify new organizational capabilities necessary to sustain long-term competitive advantage and growth
d. Work with department heads to align their road maps with the Strategic Plan

2. Lead the implementation of Strategic Initiatives by providing strategic support on key decisions and facilitating cross-functional alignment
a. Lead transformation efforts to include changes in operating models, business strategies, complex systems and information.
b. Product development
3. Work closely with the SVP of Retail and EVP to maintain a communications strategy to inform all executives on results from strategic initiatives as well as overall business performance.
a. Manages a portfolio of strategic projects and initiatives; maintains responsibility and leadership for development of framework and approach, deliverable s, timelines and management of stakeholder relationships and expectations.

My biggest achievements was:

Established omni customer lifcycle
Car sharing development & implementation
Establishing & coaching Digital department
Establishing new store formats
Founder of Innovation Lab (competence center & product development)
New product development (private label)
IT simplification project

25% revenue increase due to productivity optimization
15% EBITDA increase due to process simplification 


Director of Strategy and Business Development)

Fundus Consulting


- BDK law firm
Finance Consultant \ Manager

• Strategy consultant for startup acquisitions process.
• Fast innovation adoption in FMCG sector.
• Due diligence

- OMV Romania
Innovation in retail performance


• Drop-off point in rural arias at retail gas stations
• Ticket-selling at retail gas stations
• Self-service stations (1 experimental)
• Unify loyalty cards Internationally and domestically
• Car sharing (3 electrical smarts - 1 retail location)
• Solar Panels - cut costing
• Digital shelf price tag - crazy Friday (custom discounts)


• Digital wallet - app for dedicated retail locations
(custom consumer discounts, in-app purchases, time-reservation of gas pump, consumer tracking, real time data, omnichannel).
• Custom retail stations based on geographically positions
• Energy fuel stations
• E-sharing (digital wallet, pay for someone else, family package)


Guest Professor

Institut Main Point

Institute Main Point is dedicated to educating and organizing activities related to personal and professional development in order to achieve a higher level of confidence and competitiveness of our students.

  • Executive coaching & mentoring
  • Finance for entrepreneurs
  • Consulting

I had more than 90 conference/lectures on finance, agile, coaching, lean startup and finance for entrepreneurs topics.


Co - Founder / Director Of Research Development

Moja Basta - premium organic farm

Agriculture startup founded 2009, started as premium organic producer and grown to 108 network of organic farmer for exporting to Germany, Austria and Switzerland. Established first in the world educational center based on VR and AR simulation for practical approach based on best practice principal.  From 2014 establishes IT in agriculture department with three products: Smart water pumps on solar power, Drones and green house automation.

My biggest achievement was:
Successful exit to one of the biggest international grocery retailers.


Director of New Business Development

adidas Group

I was in charge of overall E-business implementation for the north part of America. Starting from customer omni channel journeys, business processes, development of necessary infrastructure to support E-commerce, establishing support departments and developing a needed teams. Part of my duties included monitoring and achieving departmental profit and loss targets and business objectives.

• Created customer life cycle (customer journey and experience map)
• Establishing & managing various E-business departments such as Finance, Product   Management, E-commerce, Logistics, Digital and Customer Service.
• Helped the departments I was in charge of reach their KPI's and achieve internal goals set by the company.
• Managed the OPEX and CAPEX steer cost containment actions.
• Source ideas for growth for the brands across functions and channels through active engagement with broader retail community through conferences, talks, and broader engagement. Identify, develop and support initiatives that advance enterprise strategic objectives to enhance the customer experience, achieve process improvements, enter new markets, and grow the business.
• Maintain a broad and deep understanding of industry dynamics, including competitors, disruptions and trends and synthesize thinking for the Leadership Team
• Bring outsider and cross-functional critical thinking and problem-solving to Strategic Initiatives
• Be a nimble project manager with ability to engage and partner with broad range of cross-functional teams to test and learn different growth concepts quickly

My biggest achievements was:

a) Executed & Developed E-commerce channel for northern part of America
b) Established one billion revenue channel


Group Financial Controller

adidas Group

Group Finance Controller for Serbia, Bosnia, Macedonia, Montenegro
Leading accounting and credit risk department

Besides regular controlling "business as usual" always trying to balance resources from the history data to predict future trends. Big fan of personal comments on the reports as well putting incentives into execution.

Biggest proud, establishing local warehouse and based on it increased 280% of EBITDA, pushing company to top 50.

My biggest achievements was:

a) Developing and leading a implementation of new strategies and there ROI
b) Pushing increase of revenue by automation of processes
c) Reduction of order processing and shipping costs through improving logistic of suppliers
d) SAP implementation ECC 6.0 FICO module and customization (certified SAP FICO consultant)
e) Customization of Navision, Key user for core & finance Microsoft Dynamics implementation
f) Establishing local warehouse in two countries, 280% EBITDA increase


Finance Assistant - Tax /Risk Department

Ernst & Young

Responsible for TAX advisory (for adidas Serbia)        

  • Timely and accurate preparation of annual financial statements
  • Ensures delivery of data needed for consolidation of the parent company
  • Creating Annual Corporate Income tax reports
  • Leading annual audit in close cooperation with auditors
  • Defines rules and procedures of book on Accounting and Accountancy Policy
  • Keeping up-to-date with laws and regulations relevant for the field of expertise

My biggest achievements was:

a) Making sure that adidas Serbia is complied with all statutory and local reports.
b) Supporting the adidas finance team on month and closing tasks and corporate inquiries



PhD Candidate

Singidunum University


Managing Technology and Innovation


Executive MBA

Harvard Business School


Cognitive analytics, Prof: Nicolas Kfuri, PhD


BA & Master's Degree, Audit (9.2)

Faculty of Economics

16-month master with subjects including Legal affairs and Business Technology, Operations, Logistics and SCM, Innovation Strategies and Processes.



Financial Risk Manager

Global Association of Risk Professionals

Microsoft Dynamics Core Setup and Finance Specialist


Management Accounting (FICO) with ERP 6.0 EHP4

SAP Application Associate

Project Management Professional

Project Management Institute


Association of Chartered Certified Accountants (ACCA), UK