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Master's Degree  

Faculty of Economics

Major: Cognitive analytics 


Bachelor Degree  (9.2)

Faculty of Economics

Major: Audit

Professional Experience


Head of Group Retail Innovation

MOL Group - Hungary

Define and "practice lead" multiple talent teams that may consist of internal or external resources for developing projects in 9 countries within the business units that can be replicated, sparks innovative thinking, acts as a partner to business unit heads and teams, when devising strategies for retail portfolio of 400mn EUR EBITDA.

Work closely with the SVP of Retail and EVP consumer services to maintain a communications strategy to inform all executives on results from strategic initiatives as well as overall business performance.

Biggest achievements:

• Disruptive Innovation
Founder of Digital/Innovation Lab (competence center & product development)
Natural Language Processing and self-checkout implementation
Software development

• Incremental Innovation
Developing Customerization projects (Click&Collect, Car Wash, Loyalty...)
CX Strategy, Data driven CX, Design methods, organizational development

• Architectural Innovation
Retail IT simplification (SAP S4 Hana implementation and POS unification- 9 countries)
Payment solution (mobile and IT infrastructure, blockchain)

• Radical innovation
Establishing new store formats (Restaurants, Downtown coffee shops, Food truck)
Car sharing (MOL Limo)


Director of Strategy and Business Development

Fundus Consulting - Luxembourg

CX strategy consultant for startup acquisitions process and fast innovation adoption in FMCG sector.

• Drop-off point in rural arias at retail gas stations
• Ticket-selling at retail gas stations
• Self-service stations
• Unify loyalty cards Internationally and domestically
• Car sharing
• Solar Panels - cut costing
• Digital shelf price tag - crazy Friday (custom discounts)

• Digital wallet - app for dedicated retail locations
(custom consumer discounts, in-app purchases, time-reservation of gas pump, consumer tracking, real time data, omnichannel).
• Custom retail stations based on geographically positions
• Energy fuel stations
• E-sharing (digital wallet, pay for someone else, family package)


Director of New Business Development

adidas Group HQ - US

Lead the implementation of overall E-business for the north part of America. Starting from customer omni channel journeys, business processes, development of necessary infrastructure to support E-commerce, establishing support departments and developing a needed teams.

• Creating customer life cycle (customer journey and experience map)
Hire, develop, and lead a best-in-class team.
• Sourcing ideas for growth for the brands across functions and channels through active engagement with broader retail community through conferences, talks, and broader engagement. Identify, develop and support initiatives that advance enterprise strategic objectives to enhance the customer experience, achieve process improvements, enter new markets, and grow the business.
• Maintain a broad and deep understanding of industry dynamics, including competitors, disruptions, trends and synthesize thinking for the Leadership Team
• Bring outsider and cross-functional critical thinking and problem-solving to Strategic Initiatives

Biggest achievements:
a) Execution & Development of E-commerce channel for northern part of America
b) Establishing one billion revenue channel


Group Financial Controller

adidas Group HQ - Greece, Serbia

Group Finance Controller for Serbia, Bosnia, Macedonia, Montenegro
Leading accounting and credit risk department

Besides regular controlling "business as usual" always trying to balance resources from the history data to predict future trends.

Biggest achievements:
a) Developing and leading a implementation of new strategies and there ROI
b) SAP implementation ECC 6.0 FICO module and customization
c) Establishing local warehouse in two countries, 280% EBITDA increase


Finance Assistant - Tax /Risk Department

Ernst & Young

Responsible for TAX advisory (for adidas Serbia)        

Timely and accurate preparation of annual financial statements and creating Annual Corporate Income tax reports. Leading annual audit in close cooperation with auditors

Biggest achievements:
a) Making sure that adidas Serbia is complied with all statutory and local reports.
b) Supporting the adidas finance team on month closing tasks and corporate inquiries


Chief Accounting

Aviv Arlon Holding

Responsible for Group reporting according to IFRS, and consulting for group reporting to Israel and USA. Preparing financial statements according to local regulations and statutory reporting to relevant institutions (NBS, Pension fund, Tax office), budgeting, estimation of cash flow, payroll, VAT and other tax calculations.




Local accounting agency, started as courier for VAT statements, than AR/AP accountant, and after several years of practicing , became the certified TAX accountant.



Guest Professor

Institut Main Point

Institute Main Point is dedicated to educating and organizing activities related to personal and professional development in order to achieve a higher level of confidence and competitiveness of our students.

Executive coaching & mentoring
Finance for entrepreneurs

I had more than 80 conference/lectures (Sinergija, Voxxed days, Faculty of economics, various startup events and conferences)


Co - Founder

Moja Basta - premium organic farm

Agriculture startup founded 2009, started as premium organic producer and grown to 108 network of organic farmer for exporting to Germany, Austria and Switzerland. Established first in the world educational center based on VR and AR simulation for practical approach based on best practice principal.  From 2014 establishes IT in agriculture department with three products: Smart water pumps on solar power, Drones and green house automation.

Biggest achievement:
Successful exit to one of the biggest international grocery retailers.




Strategic Negotiating

Certified coach

Coaching Academy

Financial Risk Manager

Global Association of Risk Professionals

Microsoft Dynamics Core Setup and Finance Specialist


Management Accounting (FICO) with ERP 6.0 EHP4

SAP Application Associate

Project Management Professional

Project Management Institute


Association of Chartered Certified Accountants (ACCA), UK