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Currently working as Media Supervisor at Universal McCann. Responsible for managing the brands like Volkswagen, Edelweiss and TUI. A BMM graduate with a Post-Grad degree, I started my career in media planning with Goldmine Advertising, where I spent 1.5 yrs. in learning the basics of media right from operations to planning. The next 1.5 years were spent at Mindshare Fulcrum  where I was responsible for handling all ATL and BTL activities for the Hindustan Unilever laundry brands like Rin and Sunlight. I then ventured to the online media planning and buying  side and spent the next 2 years with Resultrix and Group M – Mediacom taking up different roles from managing key accounts to driving the Media practices.
With close to 6 years of experience in Mainstream + Digital media planning, I have been involved with budgeting, planning, buying and executing various media campaigns.

Work History

Jun 2014Present

Integrated Media Supervisor : Digital Specialist

Universal McCan
Jan 2013Present

Business Manager Digital Planning and Buying

Company Name: Group M Mediacom| Duration: Designation: Business Manager Digital Planning and Buying Job Profile: Responsible for entire brand strategy including SEM and other digital platforms for brands such as Volkswagen, Edelweiss and TUI helping them to select the optimal channel mix to deliver their targets, including email, web and search marketing campaigns. Company Name: Resultrix Media Pvt. Ltd| Duration: 11months(Feb 2012-Dec 2012)
Aug 2010Feb 2012

Media Planning Executive

Overseas Experience: Worked for McCann/Resultrix Media Pvt. Ltd-(UAE Branch) Duration(UAE): 6months(March 20th-September 20th) Clients Pitches(UAE): Worked on active pitches for clients such as Citi Bank, Standard Chartered Bank, First Gulf Bank, HSBC Credit Cards and Ikea Furniture's. Worked thoroughly on Mediamind and Effective Measures while executing and planning the campaigns, Handled clients such as L'Oreal, MasterCard, Rakbank, Garnier, Qtel was responsible for trafficking right from getting the campaign live, creating weekly reports and optimizing the plan through mediamind. Job Profile(Mumbai): Managing accounts and creating strategies for clients, responsible for day-to-day campaign planning tasks and preparing results reviews. Worked on clients such as Standard Chartered Bank, Royal Sundaram, Bharti Axa-Term Insurance Company Name: Group M Mindshare(Fulcrum)| Duration: 19months Designation: Media Planning Executive Job Profile: Worked on Fabric wash brands like Rin and Sunlight. Responsible for handling all ATL and BTL activities for the HUL laundry brands, Extensive market analysis and a thorough understanding of FMCG media planning. Strategic Media planning across verticals like TV, Radio, Print, Outdoor and Activation for Premium fabric wash categories.
Feb 2009Jun 2010

Media Planning and Buying Executive

Company Name: Goldmine Advertising Limited| Duration: 17Months Designation: Media Planning and Buying Executive Job Profile: Working at Goldmine provided me with an opportunity to learn various media software's like Mediaware, MAP, TAM & IRS. Clients handled at Goldmine Advertising: Airoptix Aqua Contact Lenses & Freshlook-Ciba Vision SJBCN International School
May 2008Jun 2008

Digital Planning Intern

AK Capital Services Limited
HDIL-Hindustan Development & Infrastructure Limited KVIC-Khadi & Village Industries Commission KKEL-Kangaroo Kids Education Limited Internship: Company Name: Ignitee Digital Solutions| Duration: 2months Designation: Digital Planning Intern Job Profile: Working with India's top most digital advertising agency was a great learning experience. Did research on Internet advertising and various other sites under different genres, Data collation and data entry & explored media kits for various sites. Company Name: Crossway Advertising and Marketing Services| Duration: 7months(Nov-2006 to May 2007) Designation: Client Servicing Job Profile: Handled clients like Silk Museum & textiles also did Media buying for client Silk Museum helping the company and the client to grow their business respectively.



Junior College

Mumbai University Bhavan's College H.S KES college