Highly performing Insight /Intelligence professional with proven track record in complex Market, Competitor, Client Intelligence, Research Methodology, Data analytics and Advisory. Strong Insight Generation Domain expertise, proposition development, opportunity identification and assessment for Fortune 500 stakeholders across Pharma, Healthcare, Banking, Financial Services, and Technology sectors.

Work History

Work History
Mar 2013 - Present

Head of Insight and Client Proposition

FC Business Intelligence 

Pivotal role leading insight and product proposition efforts in new markets including Investment Banking, Asset Management, Healthcare and Banking IT, Cloud Computing and Data Analytics

  • Developing an integrated mindset on data, information and insight to drive opportunity identification and proposition
  • Driving Thought Leadership efforts and Insight driven-content to boost client engagement and acquisition 
  • 360 degree ownership of solution and proposition development from research, business case development and Designing and executing complex primary research at CXO level in Banking, Asset Management, Banking IT, Healthcare IT, Cloud Computing & Financial services
  • Designing and delivering market, industry, vendor and end user/client, trends intelligence and analysis and generate insight for product proposition/solution, marketing and customer acquit ion
  • Performing analytics modelling ( social media analytics/sentiment analysis, semantic key word research, data visualisation) to understand key business drivers and trends in B2B and B2B consumer behaviour
  • Designing compelling client propositions in B2B space within Banking and Financial Services
  • Delivering Qualitative analysis & Quantitative analysis ( statistical modelling) in various datasets ranging from primary, secondary,  text, numerical data to images  from various sources ( Online desk research, Market Intelligence Databases, Social Media)
  • Coaching and Mentoring staff in best practice intelligence and insight 
  • Acting as subject matter expert  in sector, client, vendor ecosystem and their  competencies and strategies as well as strategic fit with FC's strategic objectives.  
Feb 2009 - Feb 2013

Market Intelligence Consultant

Pharos Intelligence 

Trusted market and business insight consultant analyst to Fortune 500 organisations, start ups  , investment and private equity communities providing highly commercially sensitive insight in competitive and market intelligence, market assessment, due diligence and performance benchmarking across Pharma, Biotech, Financial Services, and Technology & Media sectors.

Partner to leading Analyst, Strategic Marketing advisories driving competitive proposition and marketing /sales performance

  • 360 degree ownership of research design, information/intelligence gathering, delivery, data analytics , insight generation to presentation 
  • Lead CXO stakeholder engagement, proposal writing and account acquisition
  • Acted as subject matter expert in primary research, competitive/market intelligence and modelling and data storytelling
  • In-depth knowledge of data, intelligence sources and emerging technologies in Insight, Marketing/Business Development 
  •  Designed and delivered competitor intelligence programs in Big and Mid-Pharma providing primary research, congress intelligence, regulatory and technology intelligence  for Marketing, Branding
  • Strengthened commercial opportunity & risk understanding  medical devise market  for board level mid-Pharma team utilising primary qualitative and quantitative data research and analysis SAS and SPSS statistical modelling
  • Unravelled significant commercial risk exposure for client organisation (London-based private equity firm) leading to reinvestment opportunity resulting to 30% ROI via primary intelligence, acquisition target financial income analysis, management and supplier intelligence
  • Seconded to a social entrepreneurship organisation in Student Entrepreneurship Education space
  • Lead bidding proposal effort. Government stakeholder analysis, competitive benchmarking, USP identification, project financial forecasting and bidding proposal writing.


Oct 2008 - Jan 2009

Strategic Business Intelligence Lead

Ahmad Tea International 

Ahmad Tea Ahmad Tea is an international market leading FMCG brand with market presence in 70 countries

  • Strengthened opportunity and risk understanding delivering 360o  market assessment of BRIC-Golf market entry opportunities 
  • Key contact point for designing and delivering market, industry, consumer and distribution/channel analysis  leading to 2mn market entry in Turkey
  • Identified product portfolio gaps and opportunities in BRIC region in market level estimated at $560,000 in annual revenues
  • UK Tea Retail Market mapping, consumer insight studies  and feasibility study for innovative concept.   
Feb 2007 - Sep 2008

Research Analyst

Fuld & Co

Fuld and Co is a Thought Leader Research Advisory in Competitive Intelligence with annual turnover r$200MN

  • Best in class market and competitive intelligence, primary qualitative and quantitative research and analysis, competitive analysis, strategy war gaming, report and presentation writing
  • Conducted complex commercial and strategic intelligence studies in Pharma, Technology, Telecoms & Media, and Professional Services markets to measure the impact of technology, regulation, competitor/consumer shifts and identify opportunities and risks. 
  • Certified in Best Practice Market and Competitive Intelligence with the Academy of Competive Intelligence, Industry’s acclaimed top training provider.
Jun 2004 - Dec 2006

Middle Management Project Management & Operations roles 

Boutique and mainstream hospitality vendors 
  • P& L management, Budget planning, reporting for niche foodservice innovator
  • Operations management, team management, customer management, service quality management for NBC Olympics  
  • Trends analysis, concept design, concept validation , market research for serial entrepreneur in Premium Hospitality sector.
Dec 2005 - Dec 2006

Trends Spotter & Blogger 

Serial entrepreneurs based in London
  • Trend spotting in consumer markets to identify new start ups ideas
  • Blogging in service and product , experience innovation.
Nov 2003 - May 2004

Senior Marketing & PR executive

Young Entrepreneurs Council, Athens Greece
  • Researching and identifying key prospects for the group in Government, EU and Business to raise the profile and promote the entrepreneurship support in Greece
  • Project-managing events promoting entrepreneurship
  • Project-managed meetings with Government and Business Leadership to lobby the interests of Young Entrepreneurs in Greece.
Jun 2003 - Sep 2003

Multichannel Marketing Strategy Consultant

Next plc 
  • Delivered the first MBA project in Europe in Multichannel Marketing. Unravelled and mapped consumer journey, channel usage, channel adoption in multichannel strategy
  • Mapped evidence-based best practice multichannel strategy for Marketing Leadership.
Jan 1998 - Aug 2002

Start up Founder & Middle Management roles in Hospitality Industry 

Mainstream Hospitality and Family owned hotel bUsiness  
  • P& L responsibility, financial management, business development for family-owned hotel business
  • Sales and Customer management for a leisure operator
  • Founder , Start up in Sustainable Hospitality.


Sep 2014 - Sep 2016

MSc in Business Intelligence and Analytics (Data Analytics)

University of Westminster
  • Modules: Statistics & Operations Research, Data Mining, Web & Social Media analytics, Web semantics, Database management and modelling
  • Developed working knowledge of data visualisation, data mining and statistical modelling software (SAS, SPSS, R and Tableu)
  • Cross-compared industry practice with latest best practice to develop insight as how best perform statistical modelling , data mining , web and social media analytics.
Jan 2010 - Dec 2010

Diploma in Finance Management 

  • Financial Income Statement Analysis for performance management,
  • Risk Management.
Jan 2010 - Dec 2010

Certificate in Competitive Intelligence 

Fuld, Gillad and Herring Academy of Competitive Intelligence
  • How to spot change , measure disruption and create readiness -developing early warning systems for risk , strategy and marketing
  • Competitive & Market Intelligence design and gathering technigues, 
  • Best practice competitive intelligence analysis ( using strategy frameworks).
Sep 2002 - Sep 2003


University of Durham Business School
  • Corporate strategy development
  • International marketing,
  • Research methodologies/Statistics for Business
  • Talend Development /Leadership
  • Organisational change  models  
  • Financial management/accounting,
  • Corporate finance,
  • Entrepreneurship/start up
  • Innovation,
  • Management consultancy  project work for Boxwood
  • Consumer behaviour theory, research methods,project
  • Supply chain management. 



Thought leadership development

Peer to Peer Councils, Insight driven content,Conferences, Webinars and White Papers 

Market intelligence

Market Landscape Intelligence, Vendor and Ecosystem Intelligence, Channel Analysis, Market Sizing, Competitive Intelligence, Competitive Analysis, Trends Analysis, Regulatory Intelligence ( Banking & Pharma)

Online database research

Capital IQ, BvD Orbis, Zephyr, TF Investext, ISI Emerging Markets, SNL Financial, Thomson One Analytics, M&Z, Joint Ventures, Oxford Economics, EIU, Euromonitor, Mintel, Datamonitor, GRS, Leadership Directory and IMS


Generating Insight direct impact on Competitive Positioning of Products/Services, Business Development , Customer Engagement ( Operational -Tactical-Strategic level)

Insight for corporate strategy driving Market Entry & M&A 

Statistical Modelling 



R , VBA 

Operations Research Solutions

Networking /developing social capital

Building and fostering relationships across levels of seniority, expertise and regions

Proposition /Solution design

Designing information , intelligence and insight services for C-suite and Middle Management in multiple business lines

CXO stakeholder engagement 

Building, fostering and managing relationships a CXO -level including CFO, CMO, CTO, CIO & COO


Developing start ups concepts, trends spotting, concept design 

Marketing strategy

Insight-driven Marketing Strategy formulation including new product development, life-cycle management, branding, customer acquisition, digital marketing( building skills now)

Online research 

Questionaire design and data analysis  


Heavily involved in deliverying solutions for Fortune 500 Strategic Growth, Marketing /Business Development stakeholders 

International markets

Experience in insight-driven strategy for diverse markets : N.A, EU-27 & BRIC

Social media analytics/Sentiment analysis

Sentiment analysis in Twitter API and FB data 

Data mining 

Neural networks, predictive modelling, decision trees , SAS,

Data visualisation 

R, Tableu

Text Section


English, Greek, German , Chinese ( learning )