Dina Schwartz

Dina Schwartz

Highlighted Experience & Achievements

Defined and implemented sales and marketing strategies to increase market share and brand recognition.

 Launched a highly successful boutique florist business, handling weddings, charity, non-profit, and for-profit events. Engaged clients to understand needs and deliver event-appropriate floral arrangements.  Developed key client accounts to increase revenue by $5 million for Periscope Sportswear. Generated new business from Costco, growing profits to $8 million.  Received ongoing recognition owing to exceptional sales ability. Applied strategic selling skills and understanding of client needs to establish new and continue to grow existing business. Recruited to Design 90 to grow this start-up business, resulting in increasing profits by $7.3 million. Collaborated with a designer to debvelop a new line and spearheaded successful merchandising efforts. Created effective marketing management strategies, including analyzing opportunities and executing programs that drove new business. Traveled both domestically and internationally to present merchandise at tradeshows.

Additional

Reference Point: Increased revenue by $1.2 million and volume in specialty stores by $850,000. (‘84-‘90)

Summary

Structure and drive businesses to new levels of performance, position, and revenue.

Sales development and client management leader with a demonstrated history of driving sales, and increasing bottom line profitability and growth.

Consistently surpassed revenue targets, including establishing and nurturing relationships predicated on trust and communication. Adhered to clients' budgets, ensuring repeat and referral business.

Founded and launched a successful boutique floral business, providing flowers for non-profit, private, and business events. Leveraged a personal and professional network to generate word of mouth referrals.

Core Competencies Include: Sales Development & Client Engagement Domestic & International Business Process & Procedure Development Business Operations Oversight Marketing Program Creation Business to Business Sales Strategic Sales Leadership Budgetary Management

Work History

Work History
2007 - 2009

Founder & President

COUTURE FLOWERS

Successfully grew a boutique florist business, including establishing and nurturing professional and personal relationships. Hired and oversaw the production of freelance designers to create arrangements for various events, including luncheons, business meetings, charitable events, and private parties. Met with clients to determine needs and consistently worked within budgetary guidelines. Generated new and repeat business.

1998 - 2004

Sales Manager

PERISCOPE SPORTSWEAR

Recruited from Design 90 to manage sales operations for the private label and catalogue businesses. Presented new products to retailers, including Lerner, Lane Bryant, Nordstrom, Victoria Secret, and Spiegel. Promoted products via samples, photos, letters, and in-person meetings. Developed the company's relationship with Costco, contributing to substantial bottom line growth and revenue gains. Collaborated with designers and the company's owner to develop and launch a robust catalogue business.

1990 - 1998

Sales Manager

DESIGN 90

Cultivated relationships with department and specialty stores, including generating business from Bloomingdales, Nordstrom, Macy's, Victoria Secret, and Carson Pirie Scott, among others. Contributed to the company's growth into a multi-million dollar business. Spearheaded the development of the company's catalogue business. Developed the junior knit sportswear line in collaboration with a designer and merchandised the product to facilitate sales.

Education

Education

Associates Degree

PARSONS UNIVERSITY