Dina Schwartz

Defined and implemented sales and marketing strategies to increase market share and brand recognition.

 Launched a highly successful boutique florist business, handling weddings, charity, non-profit, and for-profit events. Engaged clients to understand needs and deliver event-appropriate floral arrangements.  Developed key client accounts to increase revenue by $5 million for Periscope Sportswear. Generated new business from Costco, growing profits to $8 million.  Received ongoing recognition owing to exceptional sales ability. Applied strategic selling skills and understanding of client needs to establish new and continue to grow existing business. Recruited to Design 90 to grow this start-up business, resulting in increasing profits by $7.3 million. Collaborated with a designer to debvelop a new line and spearheaded successful merchandising efforts. Created effective marketing management strategies, including analyzing opportunities and executing programs that drove new business. Traveled both domestically and internationally to present merchandise at tradeshows.

Reference Point: Increased revenue by $1.2 million and volume in specialty stores by $850,000. (‘84-‘90)

Structure and drive businesses to new levels of performance, position, and revenue.

Sales development and client management leader with a demonstrated history of driving sales, and increasing bottom line profitability and growth.

Consistently surpassed revenue targets, including establishing and nurturing relationships predicated on trust and communication. Adhered to clients' budgets, ensuring repeat and referral business.

Founded and launched a successful boutique floral business, providing flowers for non-profit, private, and business events. Leveraged a personal and professional network to generate word of mouth referrals.

Core Competencies Include: Sales Development & Client Engagement Domestic & International Business Process & Procedure Development Business Operations Oversight Marketing Program Creation Business to Business Sales Strategic Sales Leadership Budgetary Management