Digital Marketing Communications Executive
At PEOPLECERT I was responsible for the creation and execution of global promotional campaigns for the entire portfolio of products, such as AXELOS (PRINCE2, ITIL, RESILIA), ISACA (COBIT 5), IASSC (Lean Six Sigma), DevOps Foundation, ECDL and IELTS.
- Digital Project Management: Design, production and monitoring of promotional campaigns
- International Communications Strategy: design, development, implementation
- Social Media Strategy: channel management, Facebook adverts, Google Adwords campaigns, LinkedIn adverts
- Copywriting: digital content, marketing collateral, advertising copy, press releases
- SEO / SEM strategy and implementation