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Summary

I am a creative problem solver with powerful conceptualization skills, commitment to continuous improvement and a passion for empowering and motivating people. 

My unique talent lies in the combination of impeccable organization and project management skills, and extensive all-round marketing experience in B2B, B2C and B2B2C.

Work History

PEOPLECERT

20162017

Digital Marketing Communications Executive

At PEOPLECERT I was responsible for the creation and execution of global promotional campaigns for the entire portfolio of products, such as AXELOS (PRINCE2, ITIL, RESILIA), ISACA (COBIT 5), IASSC (Lean Six Sigma), DevOps Foundation, ECDL and IELTS. 

  • Digital Project Management: Design, production and monitoring of promotional campaigns 
  • International Communications Strategy: design, development, implementation
  • Social Media Strategy: channel management, Facebook adverts, Google Adwords campaigns, LinkedIn adverts
  • Copywriting: digital content, marketing collateral, advertising copy, press releases 
  • SEO / SEM strategy and implementation

Freelancer

2016Present

Executive & Business Coach

In my 2 years of coaching practice, I have worked with individuals and small teams on overcoming negative beliefs, changing harmful habits, identifying personal values and aligning life and career paths to these values. We explore emotional and physical health issues, career choices, personal finances, family dynamics and personal growth. 

I am currently on the accreditation path for an European Individual Accreditation (EIA) at Practitioner Level with the European Mentoring & Coaching Council.

Comedy Cafe

20142015

Marketing Strategy Consultant & Digital Project Manager

When the ownership of the Comedy Cafe Amsterdam changed in 2014, the company was setup from the ground up, with a new brand, new website and new venue. I was responsible for the rebranding, website and ticketshop strategy, the PR launch, as well as the entire administrative and operational aspect of the business.

  • Marketing & Sales strategy: Content strategy for social media and website, PR strategy, new website, brand refresher and re-launch, acquisition.
  • Business Administration: created systems for all business processes, logistics, finance, budgeting, payments, purchasing, continuity, invoicing, technical requirements.
  • Office set up: full stocking and organization of physical office space, equipment, software purchasing/installation/operation.
  • Day-to-day business operations: administration, finances, acquisition, correspondence, scheduling, events planning, vendor relationships (deals, SLAs, fostering).

IBFD

20102014

Marketing Coordinator

At the IBFD I had the opportunity to work on every aspect of Marketing & Communications; from press releases, website copy, print advert copy and design, event planning, project management, marketing strategy for product launches, promotional plans, data analysis and web analytics, presentations and training.

  • Developed and implemented marketing plans for over 20 products. Worked closely with publishers, editors, authors, IT, sales and customer service to ensure best practice.
  • Designed and wrote copy for promotional materials (e-mails and newsletters, flyers, brochures, posters, press releases, advertisements, Social Media content, content for the IBFD website).
  • Conducted bi-weekly research and analysis of marketing results: revenue, KPIs, response rates, web analytics (Oracle Business Intelligence Enterprise Edition  and E-Business Suite).
  • Organized the company’s presence in over 30 international symposia and conferences per annum. Negotiated deals for media partnerships and collaborations with other organizations.
  • Managed the IBFD conference policy project, which included the creation of an online Conference Management System, along with all relevant documentation (procedures, reporting, training manuals) and the training of 120 employees in 4 offices around the world.

Intralot

20092010

Executive & Organizational Development Assistant 

I started working for Intralot when it was still a startup, with only 3 employees. I assisted with the setup of the offices, the recruitment process, and the overall office management, as well as the training and mentoring of the reception and canteen staff. Once the setup was complete, I was fully responsible for coordinating the training of employees and clients in the New Lottery System (NLS).

  • Managed appointments and made travel arrangements for executives, managers and their guests
  • Project office administration & support (via MS-Project)
  • Facilitated communications between the executives and managers, employees and external parties
  • Handled confidential information and maintained the security of records and files
  • Managed claims, invoices, approvals etc.
  • Translated official documents and correspondence from Dutch to English and/or Greek
  • Assisted the CEO and COO with the company’s setup
  • Analysis, compilation & presentation of various accounts payable and purchasing reports
  • Investigated and oversaw the purchase of furniture, artwork, plants, office equipment and stationary; helped equip and organize the office canteen
  • Assisted the HR consultant with the recruitment process, interviewed candidates and drafted internal HR procedures

Elsevier

20082009

Exhibitions Coordinator – Health Sciences

  • Organized the presence of Elsevier at exhibitions for medical conferences throughout Europe, Asia and S. Africa
  • Researched relevant exhibitions, contacted external organizers and service suppliers
  • Organized booth-space, ordered equipment, furniture and IT infrastructure
  • Arranged international claims and payments
  • Worked collaboratively with relevant groups across Elsevier to develop and implement best practice
  • Presented exhibition reports and briefed stake holders
  • Designed and arranged the printing of accompanying brochures and leaflets

Elsevier

20072008

Journal Assistant Editor

  • Edited manuscripts for the European Journal of Obstetrics and Gynecology and Reproductive Biology (EJOG)
  • Ran weekly reports and monitored the peer review process
  • Sent reminders to authors, reviewers and editors regarding the status of their assignments
  • Consulted users of DMS (an in-house workflow system) on technical issues
  • Daily maintenance of user database

Education

MSc in Political Science

Political Science, Sociology, Civil Society, Development, Negotiation, Conflict Resolution.

Business and Life Coaching at Practitioner Level

2-year study programme including 350 hours of study and 30 hours of coaching practice. Subjects studied include: Neuroscience, Teaching and Learning methodologies, Goal Setting, Habit creation, Co-active Coaching, NLP, Group Coaching, Emotional Intelligence Coaching, Business Coaching and Mentoring.

SKILLs

MARKETING

Marketing Strategy, Digital Project Management, Copywriting, Branding, Google AdWords, Facebook Adverts, LinkedIn Adverts.  

TECHNICAL

MS Office Suite, iWork, Oracle BI, Drupal, Salesforce, Wordpress, MailChimp, Hootsuite, Sitecore, Hubspot, Google Analytics, Google AdWords, HTML. 

OTHER

Negotiation, Leadership, Coaching, Mentoring, Teaching, Presenting.

Languages

Greek - Native

English - Near native

Dutch - Advanced

German - Basic

French - Basic