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Summary

Creative problem solver with powerful conceptualization skills, commitment to continuous improvement and a passion for empowering and motivating people. Combines impeccable organization and project management abilities with insightful marketing strategy skills. A gifted communicator both verbally and in writing, presents ideas and explains concepts with ease. 

Work History

PEOPLECERT

2016Present

Digital Marketing Communications Executive

  • Implementation of monthly newsletter 
  • Copywriting, development, management and reporting of DM / EDM  
  • Tracking effectiveness of all communications
  • Development and implementation of social media strategy

Freelancer

2016Present

Digital Marketing Consultant & Business Coach

I am working with freelancers, solopreneurs and small businesses on:

* Marketing strategy
* Branding advice
* Competitor research
* Analytics
* Advertising (Google, Facebook)
* Copywriting
* Operation set up & Logistics
* Promotional Campaigns
* Goal setting and Success coaching

Comedy Cafe

20142015

Hands-on Marketing & Business Development Consultant

  • Marketing & Sales strategy: Content strategy for social media and website, PR strategy, new website, brand refresher and re-launch, acquisition.
  • Business Administration: created systems for all business processes, logistics, finance, budgeting, payments, purchasing, continuity, invoicing, technical requirements.
  • Office set up: full stocking and organization of physical office space, equipment, software purchasing/installation/operation.
  • Day-to-day business operations: administration, finances, acquisition, correspondence, scheduling, events planning, vendor relationships (deals, SLAs, fostering).

IBFD

20102014

Marketing Coordinator

  • Developed and implemented marketing plans for over 20 products per annum. Working closely with publishers, editors, authors, IT, sales and customer service to ensure best practice.
  • Designed and wrote copy for promotional materials (e-mails and newsletters, flyers, brochures, posters, press releases, advertisements, Social Media content, content for the IBFD website).
  • Conducted bi-weekly research and analysis of marketing results: revenue, KPIs, response rates, web analytics (Oracle BIEE and EBS).
  • Organized the company’s presence in over 30 international symposia and conferences per annum. Negotiated deals for media partnerships and collaborations with other organizations.
  • Managed the IBFD conference policy project, which included the creation of an online Conference Management System, along with all relevant documentation (procedures, reporting, training manuals) and the training of 120 employees in 4 offices around the world.

Intralot

20092010

Executive Assistant & Organizational Development

  • Managed appointments and made travel arrangements for executives, managers and their guests
  • Project office administration & support (via MS-Project)
  • Facilitated communications between the executives and managers, employees and external parties
  • Handled confidential information and maintained the security of records and files
  • Managed claims, invoices, approvals etc.
  • Translated official documents and correspondence from Dutch to English and/or Greek
  • Assisted the CEO and COO with the company’s set up
  • Analysis, compilation & presentation of various accounts payable and purchasing reports
  • Investigated and oversaw the purchase of furniture, artwork, plants, office equipment and stationary; helped equip and organize the office canteen
  • Assisted the HR consultant with the recruitment process, interviewed candidates and drafted internal HR procedures
  • Fully responsible for coordinating the training of employees and clients in the New Lottery System (NLS)

Elsevier

20082009

Exhibitions Coordinator – Health Sciences

  • Organized the presence of Elsevier at exhibitions for medical conferences throughout Europe, Asia and S. Africa
  • Researched relevant exhibitions, contacted external organizers and service suppliers
  • Organized booth-space, ordered equipment, furniture and IT infrastructure
  • Arranged international claims and payments
  • Worked collaboratively with relevant groups across Elsevier to develop and implement best practice
  • Presented exhibition reports and briefed stake holders
  • Designed and arranged the printing of accompanying brochures and leaflets

Elsevier

20072008

Journal Assistant Editor

  • Edited manuscripts for the European Journal of Obstetrics and Gynecology and Reproductive Biology (EJOG)
  • Ran weekly reports and monitored the peer review process
  • Sent reminders to authors, reviewers and editors regarding the status of their assignments
  • Consulted users of DMS (an in-house workflow system) on technical issues
  • Daily maintenance of user database

Researcher

• Analysed and coded news articles in the English and Greek language
• Participated in the development of the research tools such as the codebooks and code sheets
• Undertook data input and analysis on SPSS (tool for statistical analysis & reporting)

Education

MSc in Political Science (Specialization in Conflict Resolution and Governance)

1-year degree in Political Science, with focus on Conflict Resolution, Negotiation strategies and the evolution of Civil Society.

Business and Life Coaching at Practitioner Level

One-year programme including 24 teaching hours plus 30 practice hours. 

Portfolio

Marketing Strategy, Copywriting, Design, Content Creation, Editing

Here you can see a small sample of my work at IBFD, as well as some of my freelance marketing work. 

Skills

Project Management

Online Course in Project Management: Planning, Budgeting and Risk Management from University of California, Irvine

Branding

Online Course in Marketing: Customer Profiling, Branding, Pricing and Strategy from IESE Business School, University of Navarra

Copywriting (EN, GR)

Thorough, proven copywriting skills in English and in Greek. 

Negotiating

6-month Harvard Law School course on Negotiation strategies with MIT Professor David Laws (UvA).

Dutch language proficiency

NT2 Advanced diploma from UvA