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Jane Friedson 

Digital Marketing Specialist 

  • Chicago, IL
  • 261-882-3944

Championing marketing, branding and advertising strategy for the digital commerce, online and social media spaces driving YOY increased growth, ROI and revenue.

Global Digital Marketing Leader offering over 15+ years of experience translating business initiatives and marketing strategies into bottom-line results in sales, revenue and client growth. Talented marketing strategist with expertise formulating pivotal revenue turnaround strategies and growing e-business as demonstrated through developing a fully integrated omni-channel marketing campaign targeted at a segment of the competition’s most profitable customers, resulting in a 32% ROI.

Work Experience


Vice President of Marketing & Digital Strategy


Oversee all retail, digital, e-commerce, branding and marketing communications initiatives in addition to internal communications and employee training programs. Restructured marketing department and acquired a 21-member team to spearhead the implementation and execution of a corporate branding and marketing plan. Founded the inaugural digital marketing group and architected a comprehensive strategy for the integration of digital technology into the existing marketing establishment.

  • Slashed consumer website abandonment rate 53% by overhauling web functionalities, including responsiveness, enhanced live chat, click-to-call, and leading edge web-based customer acquisition tools.
  • Earned an 18% increase in operational margins by restructuring internal teams and professional fees to eliminate relationships incompatible with a balanced “working vs. not working” cost ratios.  
  • Increased online web visits 132,000 and leads 80,000 monthly by rolling out a new e-commerce platform.
  • Eliminated redundancies and conflicts between traditional and digital marketing plans and put in place an integrated structure emphasizing sustainability and cost effectiveness.
  • Captured in-depth data from conversion rate to investment and tracked customer lifecycles through a unique PID to identify common characteristics and enhance high-level strategic marketing.
  • Drove comprehensive corporate rebranding effort through integrated efforts with J.Walter Thompson worldwide and cross-functional executive committee involvement in both retail and operations insight.

Vice President of Marketing

Delivered strategic marketing leadership to add revenue, define and refine corporate brand recognition. Oversaw internal staff and external agencies in developing integrated marketing and communications strategies. Built and deployed retail merchandising, digital marketing, and CRM marketing efforts and played a key part in branding, public relations, and omni-channel advertising and media communication.

  • Catapulted sales 42% by harnessing a targeted e-loyalty promotion that took advantage of an innovative, net new e-commerce platform equipped with mobile and social media components.
  • Netted $5.6M in added incremental sales by identifying three strategic product offerings developed from in-depth market analysis, consumer intelligence, and mystery shopper programs.
  • Increased brand awareness 27% within one year by formulating and executing a compelling brand promise and unique selling proposition that responded to customer needs and motivational traits.

Vice President of Digital Marketing


Acquired executive level client side digital marketing and communications strategy for corporate customers. Partnered directly with clients to assess and respond effectively to consumer needs and architect high impact targeted solutions. Led the full range of e-commerce, mobile, and integrated web/social planning.

  • Produced an 18% increase in commercial account growth for Frost Bank Texas by differentiating the client’s brand messaging platform with an integrated digital marketing campaign.
  • Secured a 28% increase in mortgage loan sales for HSBC bank through the design and launch of a suite of customized social media, and mobile marketing programs aimed at Tier I commercial customers.
  • Engineered $9.2M in e-commerce sales growth for Walgreen’s within nine months by employing optimized customer acquisition tools tailored to pharmacy reorders and online gift cards.
  • Grew agency gross revenue from 0 to $63M in four years leveraging digital marketing strategies.
  • Completed development and launch of a web-based Channel PRM marketing communications system for Advanced Micro Devices.


  • Generated $1.2M in sales through the successful launch of an online beta version of web loans processing e-commerce site complemented by extensive digital and email marketing efforts.  
  • Secured 28% customer acquisition growth via web loyalty for HSBC Bank and achieved 17% web revenue growth for Best Buy.  
  • Delivered a 21% sales increase in 9 months by designing qualitative and quantitative research programs to understand customer needs, test new campaign tactics, and measure customer experience. 
  • Recognized in the Top 10% of leadership based on overall performance and potential and earned nomination to the Future Leadership Program for advanced executive level training.
  • Drove 32% plus increase in online revenue for national retail clients, Whole Foods, Best Buy, & Walgreen's by developing innovative Social Media, Mobile Commerce and SEO/SEM programs targeting key customer segments.

Web Commerce & Customer Metrics (Before & After)



Master of Business Administration

Harvard University 


Bachelor of Commerce

University of Chicago