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My Story

I am comfortable with changing and evolving. My professional life has been a constant learning curve and move up the ladder. Started as an accountant, I have evolved into a financial analyst, credit manager, customer service manager, and now business developer and angel investor. This ride helped me understand the customers pain points and the complexity of coordination inside organizations. I have also started my own ventures and founded an association for entrepreneurship.  

I am passionate about languages and communication. I can express myself in Spanish, English, German, Italian, and used to be good at French. I have experienced life by living in different environments. I  have been a resident of Bogota, Madrid, Barcelona, Paris, Berlin, Zurich, Boston and now Orlando.  I have a dual citizenship from Spain (European Union) and Colombia (born there), and my family is American. I am a big soccer fan, and practice Snowboard whenever I got the chance.

New ventures

I like to get myself involved in initiatives to boost innovation, as Investor, co-founder, adviser, or mentor. Currently my portfolio consists of:

  1. Cartonlab Inc.  - Americas CEO and Partner. Design studio focusing in cardboard as a modern way of living. designs on furniture, art, events, and trade shows.
  2. Testable SRL - Co-founder and Adviser. Online platform for academic community to design, run, and share behavioral experiments. Currently working with over 40 top tier universities in the USA such as Harvard, MIT or Duke. 
  3. Bonzer Inc - Investor. Electrical vehicle rent solution for medium distances inside urban set ups. Currently under pilot phase in Cambridge and Boston.

In addition, I started an organization called Global Garden to bridge knowledge about innovation to emerging markets

In 2014, I led the Global Startup Lab incubator for MIT in Mexico. Designing and being a senior lecture for  the entrepreneurial curriculum content . We put up interesting sessions on: creativity, strategic choices, prototyping, negotiation, financial forecasting, pitching, and funding among others. Consulted to Veracruz government. Press coverage.

Corporate work

Oakley @ Zurich Switzerland (EMEA HQ)

Sep 2011May 2013

Europe Customer Service Manager

I was responsible for a portfolio of $100M/Year. Reporting to Europe Sales VP. Direct reports: 23+ in 2 locations.  Operations supervision for 6,000 wholesale clients, b2b portal owner, special seasonal sales initiative, after-sales services. 

Oakley @ Zurich Switzerland (EMEA HQ)

Aug 2008May 2013

EMEA Credit Manager

I was responsible for 10+ Direct reports Credit policy owner. Credit granting. Cash collections and payment plans. Order controls and sales support. Cash flow analysis and Bad Debt Management | I was part of management team who relaunched brand in Europe.

Kuehne + Nagel @ Zurich Switzelrand (Global HQ) 

Jan 2007Jul 2008

Financial Analyst

Company sales of $20+Billion/Year. Reporting to Global Finance VP.  Global project management. Monthly reports to CFO and Board of Directors.  Negotiation with corporate credit partners. Global credit risk controller.

Kuehne + Nagel @ Madrid Spain (National HQ)

Jan 2005Jan 2007

Deputy Finance Director

I was in charge of projects to improve operations. Credit Scoring Tool, Private Data, Monthly Reporting Data Collector among others

Bayer @ Barcelona Spain

Sep 2001Jan 2004


I was part of the team migrating accounting processes from Bayer legal entities in France and I was part of team in charge of General Ledger for Bayer legal entities in Germany handled in Barcelona.


Massachusetts Institute of Technology - MIT

Jun 2013Jul 2014

MIT Sloan Fellows Master in Innovation and Global Leadership

12-month, full-time executive program designed to prepare an elite group of global mid-career managers to magnify their impact as leaders

GPA 4.8/5.0

IE Business School

Sep 2001Jul 2002


12 month, full time program designed to high potential professionals. It provides tools to make sense of the business world and boost careers paths 

Universidad Javeriana

Jul 1995Jan 2000

Bachelor Science in Economy

Some thoughts on...

Innovation: New technologies create opportunities and competition, I believe that firms need to establish a mechanism to constantly seek new sources of differentiation. External engagement with ecosystems is as important as listening to the internal knowledge. Crowd-sourcing, platforms, and big data are just examples of how the landscape is evolving. The best innovative firms experiment constantly and tolerate failure. I believe that the success of today is not a guarantee for the success of tomorrow; no competitive advantage is forever and the best firms periodically re-invent themselves. Finding the right strategy is a dynamic cycle and success should be understood within a context.

Leadership: Leaders encourage creativity in others as a way to continuously improve. They carefully design channels of communication within the different stakeholders. Leaders recognize no one has all the answers, and team work and networks are essential to success. Leaders use story telling as great vehicle to communicate strategy and tactics. Creating compelling stories for transmitting policies, projects, and visions to various stakeholders make a difference in group’s motivation. Leadership is not an art and it can be learnt, leadership can be done from different angles, and best leaders are aware of their own style.

Other interesting activities

Advising entrepreneurs

Jan 2014Present

Advisor and Coach

I remotely engage with entrepreneurs over business and personal aspects of starting a venture.

Jun 2015Present

MIT Alumni Club VP - Florida

MIT Sloan Senator

Sep 2013Jun 2014

Elected Class Senator

Elected by Sloan Fellows Class (cohort of 120 persons)

OneSight Mission

Jun 2010Jul 2010


Field work in Mexico supplyinh pre-glasses to low income population


Robert Maher - VP Finance Oakley Inc

Frank Heissat - former CEO Le Coq Sportif - Now founder of Tonus Consulting

Markus Blanka - CFO Kuehne + Nagel AG