Diego Carpinelli

Diego Carpinelli

Work History

Work History
Sep 2006 - Present

Area Manager

Yamaha Motor Italia

·I’m responsible for two wheeler turnover objectives of Central Italy District (In 2009 89ml Euro)

·I’m responsible for market share objectives in the area (16,5% vs. 14,8% national)

·I’m responsible for creating and managing local market activities.

·I’m responsible for managing promotional and advertising budget (in 2007 2009 255.000 euro adv. 550.000 promo).

·I’m responsible for business development and for network development according to Yamaha Visual Identity rules.

·I’m responsible in managing and developing costumer-care plans.

·I’m responsible for original accessories (2 wheeler and apparel) and spare parts (In 2009 8,5 ml Euro)

·I’m responsible of a team of two sales account

Sep 2001 - Aug 2006

Dealers manager senior

Piaggio & c. spa

·I’m responsible for two wheeler turnover objectives of Lazio, Umbria and Sardinia.

·I’m responsible for market share objectives in my area and for local sales planning and development..

·I’m responsible with the after sales direction of CRM in the area

Jan 2001 - May 2001


deloitte touche tohmatsu


2003 - 2003


SDA Bocconi
1995 - 2000

Laurea in economia e commercio

LUISS Sociali Guido Carli



Sales and marketing operation

I achieved the last 3 years sales and market share objectives in the last 3 years 4 local sales promotion (developed by me and my team) has becomed national promotion.

Network Development

I'm in charge of network development in my assigned area and i partecipate as Filed Manager the European and National steering comitee for defining the new netkork standards


Improve my Sales and Marketing and acquire new competencies working in a challenging and multinational environment, to became sales manager of a national branch in next years. Willing and available to work abroad


Strong interest automotive and bikes, I also participate and collaborate in all Vespa meetings, I was a member of The Eurovespa 2002 in Viterbo organization board, and responsible of logistic and Vespa clubs coordination.

Sport: Basket, Swimming, Snow board.

I love music (particularly rock) I play lead guitar in a band, I love technology and travel