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Management professional with over 6 years of domestic and international experience. Functional expertise in: 

  • Manufacturing and operations at SAIL, Bokaro, India
  • Strategic sourcing and procurement at Tata Motors, Pune, India
  • Sales , distribution and channel management at Bajaj Auto Limited, Hyderabad, India
  • Brand management, IMC, marketing strategy and product management at Robert Bosch, Bangalore India &  Karlsruhe, Germany 


Jun 2011Mar 2013

Post Graduate Diploma in Business Management

Xavier Institute of Management, Bhubaneswar

Majors: Marketing management Minors: Operations & Strategy

Course highlights: Brand Management, Strategic Marketing, B2B marketing, Supply Chain Management, ERP, TQM & Six Sigma (Green Belt Certification).

Internship: Company: Tata Motors Ltd. , Pune Domain: Operations Industry: Automobiles

Project : Develop Zero-based Costing for automotive steels and econometric modeling to monitor its cost drivers. (2012)

Achievements:  Selected as the Best Summer project (Top 10) Pan India by Tata Motors.

This project enabled in overall cost saving of 1.7 cr INR p.a. to the Strategic sourcing & procurement department.

Aug 2005Jun 2009

Bachelor of technology , Gold medalist

Indira Gandhi Institute of Technology, Sarang.

Major: Metallurgical Engineering,

Action Research Project: Innovative low cost capacitor fabrication from industrial Fly-ash.

Achievements : Awarded the best student project by NALCO.

Work experience

Dec 2014 till date

Product and  Brand Manager Automotive Aftermarket Business

Bosch (India) Limited & Robert Bosch GmbH
  • Go-to-source & product management for Bosch Batteries & Lighting products- Revenue of INR 1500 Mio p.a. PLCM , Pricing strategy , New product development, Innovation, and Vendor management. - Global project manager for Li-ion starter batteries at AA HQ, Karlsruhe.
  • Marketing communications and brand management for automotive aftermarket products including batteries, wipers, diesel and gasoline systems, and service bay equipment. Effective launch of new products, schemes, offers and campaigns across network through ATL, BTL and customer contact programs.
  • Implementation of packaging standardization as per the Global design for Indian market including on-the-shelf products and workshop packaging.
  • Productivity improvement and optimization of Shop-floor operations for Bosch Filter plant at Nalagarh, India


  • Successfully initiated, managed and completed the GPD project deliverables for entire range of Bosch Diesel products having 18000 part numbers.
  • Planned and executed OOH campaign for Bosch batteries & wipers at Mumbai & Goa.
  • Ideation and design of new product launch poster ad for ‘Uninterrupted infotainment system’.


  • Rated 'Exceptional performer' at HQ Karlsruhe & HO India for the year 2016 due to:

- Highest market coverage for batteries >97% of Indian Vehcile parc-  Product innovation: Motorcycle Li-ion Batteries and CrsytaLight headlamp

-On-time completion of Class A global project on LIB recycling involving 31 countries - Meeting profitability targets along with TNS for FY2016
- 21% increase in productivity in OE Filter  assembly line

Jul 2015Mar 2016

Deputy manager (JMP Rotation) 

Bosch India : Power tools division

End to end marketing strategy for measuring tools range of products. Go-to market strategy for >40% YoY growth in India. Achieved topline target BP of 200 Mio INR in 2016.

 Designed integrated marketing communication for channel and end-consumers via ATL & BTL activations.Product pricing strategy, retail channel binding and POS coverage.

Design of KRA for sales team and training modules.

May 2013Dec 2014

Area manager- Sales (Motorcycles division)

Bajaj Auto Limited

Responsible for  sales volume of 1500 vehicles with revenues of approx. INR 7.5 cr per month.

  • Identified key segments, planned and implemented segment specific activities to break through and grow existing sales and Market Share.
  • Managed and improved the net dealer profitability along with achievement of Sales targets through Process stream-lining (4M-4A approach), better working capital & inventory management.
  • Effectively launched new products, schemes, offers and campaigns across the entire network through ATL, BTL & PR.


  • Initiated & closed bulk institutional sales deals with IOCL, Penna cement, and few other clients for 200 vehicles through direct negotiation.
  • Increased overall sales volume in the region (avg. growth of 27% across quarters of FY14).
  • Increased finance retail contribution from 56% to 65% by tie-up with banks/ financiers. Increased rural finance penetration from 44% to 57%.
  • Increased brand awareness & last-mile sales in both urban and rural through successful BTL promotional activities.
  • Developed new markets by channel expansion, recognizing potential partners/entrepreneurs. Resulted in 23% increase in reach.


Awarded A+ excellence rating (Highest rating) throughout the year for driving and achieving a substantial increase in Market share of Bajaj Auto two wheelers. Recognized as Top 3 best performers nationally.

  • Introduced concepts of Neuro-linguistic programming (NLP) in retail sales for enhancing negotiation and selling skills.
  • Introduced break-through concept of “micro-level market analysis through pin-code data”. Designed customized tools to bridge the gap areas. Resulted in increased rural brand awareness, discovery of potential markets and thereby greater penetration.
  • Proposed, initiated and co-ordinated a project with Google Inc. to use search analytics on ‘Google places’ by integrating 300+ Bajaj sales & service outlets across the State (first time in India).
Apr 2010May 2011

Junior manager- Operations

Steel Authority of India Limited
  • Shop floor manager & Shift-in-charge of the LD Convertor blowing operations and process control with production of ~1000 MT steel per shift in the Steel Melting Shop..
  • People management: Lead a team of 20 professionals & 65 employees on shop floor, close coordination with internal customers and outside clients.
  • Project Management: Part of team during installation & revamp of two 150 Ton BOF convertors.
  • Planning: Initiated cost control measures, stream-lined production planning, raw material & resource management.

Date of birth

03 January 1987

Personal Skills

  • Creative problem-solver with strong communication and interpersonal skills.
  • Excellent presentation, selling and negotiation skills.
  • Analytical and strategic thought-process to break down complex data to come up with simple business solutions.
  • Adaptive and quick learning ability.

Software skills

MS Office, Excel, Powerpoint , ERP, MINITAB, SPSS, Oracle Crystal Ball, SAP modules.

Additional Information & Interests

  • Successfully completed course on “High Impact Presentations” and “selling & negotiation” conducted by Dale Carnegie & associates, Inc.. (June 2013)
  • Member of the World Poets Society (2012).
  • Best Scientific Outlook Award in the state by Orissa Rationalist Society.
  • Winner of Various state and national level events and Quiz competitions.
  • Conceptualized and convened National level technical seminar by IIM at IGIT, Sarang. (2007-2009).
  • Lead a team to handle media engagement and PR activities through the Media and PR cell of XIM, Bhubaneswar. (2011-2013)
  • Supervised and organized Utkarsh- the annual fest as General Secretary of cultural association at IGIT, Sarang. (2007-2009)
  • Coordinator of student placement committee and member alumni committee of IGIT, Sarang.(2007-2009).
  • Lead the state troop of 400 cadets as Corporal in National Cadet Corps at the National Integration Camp (NIC) at Alwar, Rajasthan India. And exhibited exemplary standards of discipline and team work which was recognized.(2002)

Hobbies – Adventure sports, Photography, Poetry, Playing Basketball and Badminton.