Management professional with over 3 years of experience and functional expertise in operations, manufacturing, sales and marketing, brand management and communications, distribution and channel management, ATL BTL activitties, key account management and marketing strategy.


Jun 2011 - Mar 2013

Post Graduate Diploma in Business Management

Xavier Institute of Management, Bhubaneswar

Majors: Marketing management Minors: Operations & Strategy

Course highlights: Brand Management, Strategic Marketing, B2B marketing, Supply Chain Management, ERP, TQM & Six Sigma (Green Belt Certification).

Internship: Company: Tata Motors Ltd. , Pune Domain: Operations Industry: Automobiles

Project: Develop Zero-based Costing for automotive steels and econometric modeling to monitor its cost drivers. (2012) Achievements: Selected as the Best Summer project (Top 10)

Aug 2005 - Jun 2009

Bachelor of technology

Indira Gandhi Institute of Technology, Sarang.

Major: Metallurgical Engineering,

Action Research Project: Innovative low cost capacitor fabrication from industrial Fly-ash.(2009)

Work experience

Work experience
Jul 2015 - Dec 2015

 JMP : Station at Power Tools division-India

Bosch Limted

End to end marketing strategy for measuring tools range of products. Go-to market strategy for >40% YoY growth in India. Effective marketing communication to channel and consumers via ATL & BTL activations. Product pricing strategy and competitive channel coverage. Design of KRA for sales team and training modules.

Dec 2014 - Jun 2015

JMP: Station at AA-MKT department- India

Bosch Limited
  • Marketing communications and brand management for automotive aftermarket products including batteries, wipers, diesel and gasoline systems, and service bay equipments.
  • Effective launch of new products, schemes, offers and campaigns across network through ATL, BTL and customer contact programs.

Implementation of packaging standardization as per the Global design for Indian market including on-the-shelf products and workshop packaging.

May 2013 - Dec 2014

Area manager- Sales (Motorcycles division)

Bajaj Auto Limited

Responsible for  sales volume of 1500 vehicles with revenues of approx. Rs 7.5 cr per month.

  • Managed and improved the net dealer profitability along with achievement of Sales targets through Process stream-lining (4M-4A approach), better working capital & inventory management.
  • Identified key segments, planned and implemented segment specific activities to break through and grow existing sales and Market Share.
  • Effectively launched new products, schemes, offers and campaigns across the entire network through ATL, BTL & PR.
Apr 2010 - May 2011

Junior manager- Operations

Steel Authority of India Limited
  • Shop floor manager & Shift-in-charge of the LD Convertor blowing operations and process control with production of ~1000 MT steel per shift in the Steel Melting Shop..
  • People management: Lead a team of 20 professionals & 65 employees on shop floor, close coordination with internal customers and outside clients.
  • Project Management: Part of team during installation & revamp of two 150 Ton BOF convertors.
  • Planning: Initiated cost control measures, stream-lined production planning, raw material & resource management.

Date of birth

03 January 1987

Personal Skills

  • Creative problem-solver with strong communication and interpersonal skills.
  • Excellent presentation, selling and negotiation skills.
  • Analytical and strategic thought-process to break down complex data to come up with simple business solutions.
  • Adaptive and quick learning ability.


Adventure sports, Photography, Poetry, Playing Basketball and Badminton.

Software skills

MS Office, Excel, Powerpoint , ERP, MINITAB, SPSS, Oracle Crystal Ball.