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Launch Expert

Influencer

Revenue Generator

Testimonials

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Client Case Studies

Wholesome Wave Brand Reinvention

Print Coverage Highlights

Work experience

2001Present

Executive Vice President

THE ROSEN GROUP

Develop comprehensive strategies and messaging for clients of this full service public relations firm. Generate new clients to increase billing ($3.5 million+ over 10 years), including: Bee Raw Honey, B. Smith Enterprises, James Beard Foundation, Harper Collins, Michel Nischan (Wholesome Wave), American Society of Magazine Editors, Prevention, ShopSmart, Family Circle, Parents, Fitness, Inc., Disney Worldwide Publishing, World Almanac, and Fast Company. Lead and inspire staff of up to 10 simultaneously.

20002001

Director of Public Relations, Consumer Media Group Publications

ZIFF DAVIS MEDIA, INC.

Created first in-house PR department for consumer publications. Spearheaded initiatives with editorial, publishing, and marketing departments of Yahoo! Internet Life, Family PC, and Expedia Travels. Collaborated with the Director of Corporate Communications; recommended establishing an in-house PR and corporate communications team to drive publicity for the portfolio of computer magazines. Hired and managed external public relations and marketing firms. Oversaw and maximized the PR budget.

19942000

Director of Communications

PLAYBOY ENTERPRISES, INC.

Assumed increasing levels of responsibility during tenure with Playboy Enterprises, Inc. Worked on specific projects in all of the company's divisions: Playboy Publishing Group, Product Marketing, Playboy Online, Playboy Foundation, and Playboy Entertainment Group. Leveraged the capabilities of outside PR firms to augment Playboy's branding and public relations efforts, and handled numerous celebrity clients. Provided strategic counseling on media, marketing, and crisis management to the Publisher, Executive Editor, and Vice President of Public Relations.

19931994

Consultant / Senior Publicist

UNIVERSAL PICTURES

Publicized movie premieres for 10 films over a 10-month span, including In the Name of the Father, Reality Bites with Ben Stiller, Flintstones with Rosie O'Donnell, and Spike Lee's Crooklyn. Generated national media attention on leading talk shows for the release of Schindler's List. Instituted and managed public relations programs in electronic and print media. Pitched national media outlets, including broadcast, print, online, and wire services.

19871993

THE NEW YORK POST

Deputy Book Editor (1992-1993); Entertainment Assignment Editor (1987-1992)

Authored a weekly column, edited books under deadline, served as an entertainment reporter, and oversaw a staff of more than 30 internal and external writers as assignment editor. Interviewed celebrities and reported on fitness, food, gossip, travel, television, lifestyle and late breaking entertainment news. Produced weekly Into the Night column featuring Find of the Week section. Created Between the Covers, the newspaper's first book column in more than a decade.

Leadership Competencies

Exceptional Media Strategist n Results-Driven n Effective Team Builder

Established & Extensive Professional Network n Message Creation n Internal & Client-Facing Communications

 Event Planning n Traditional & Web 2.0 Public Relations n International Launch Experience n Budget Management  Strategic Negotiations n Social Media Messaging n Staff Training, Mentoring, & Development Nonprofit, Consumer, Health, Publishing, Culinary, Lifestyle, Parenting, & Business Media Expertise 

Career Highlights

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Summary

Public Relations & Communications Executive

Lead and manage all aspects of marketing communications, including strategic positioning, public relations, top tier media interactions, and branding. Successfully generate new business, impacting bottom line growth and profitability. Demonstrate an exceptional work ethic in all areas of job performance. Develop, plan, and execute highly effective brand building campaigns. Initiate robust social media programs, and create print and online branding collateral.