Work History

Work History
Nov 2010 - Dec 2013

Account Manager

PR Newswire

Key Responsibilities and Achievements

  • Manage PR and IR client agency accounts and relationships for PR Newswire sales territory
  • Advise members on the most effective ways to achieve their communications goals using PR Newswire’s multi-faceted audience engagement and workflow solutions
  • Help clients develop effective strategies to reach their target audiences across multiple channels
  • Consult on best of class ways to deliver digital assets and enhance content for SEO, online visibility and social media interaction
  • Work with clients on custom solutions to meet disclosure needs
  • Consult clients on using PR Newswire's tools to position their executives as thought leaders in their respective industries
  • Provide direction on using analytics to measure success
  • Improve client's ROI though a consultative approach
May 2007 - Oct 2010

Account Executive

Business Wire

Key Responsibilities and Achievements

  • Customize news distribution and communication solutions for large client base of publicly-traded and private companies in San Francisco and the Peninsula 
  • Secure new business through prospecting, customer cultivation, bundled offerings and deal closure 
  • Demonstrate best of class SEO tools and social media press release styles through effective use of keyword analysis, link building, formatting, placement of engagement triggers, call to action buttons and digital assets
  • Create rich multimedia presentations and visual collaterals for formal customer and prospect product demonstrations 
  • Regularly present solutions to C-level executives on ways to streamline efficiencies to meet disclosure needs
  • Represent the Business Wire brand and support marketing activities at tradeshow events 
  • Perform competitive analysis
Sep 2005 - Apr 2007

Writer/Communications Professional (Freelance)

Independent Communications Consultant

Produce and write news segments for various print and broadcast outlets in the Bay area.  

PR consultant to develop and execute communications strategies for public policy initiatives. 

Key Responsibilities and Achievements 

  • Assist in developing high impact communications blueprint for AB32 - California's Global Warming measure for environmental coalition
  • Helped spearhead visibility campaigns resulting in print and network broadcast coverage 
  • Help provide momentum for climate change initiative 
  • Provide on-camera training to business, environmental and scientific leaders 
  • Set up editorial board meetings for high profile leaders with the Consumer Federation of America regarding  Corp. Avg. Fuel Economy Standards
  • Assemble monthly newsletter for the University of Michigan Transportation Research Institute's Automotive Analysis Division
  • Freelance writer/field producer for broadcast outlets
Apr 2000 - Sep 2005

Reporter/Anchor

KTUL-TV (ABC)

Key Responsibilities and Achievements

  • On-air Correspondent for ABC-affiliate in Tulsa, OK
  • Helicopter News Reporter
  • Enterprise story ideas, conduct interviews and assemble nightly reports to wrap around live shots 
  • Reported from Guantanamo Bay, Cuba during transfer of detainees from Camp X-Ray to Camp Delta 
  • CNN-contributor on tornado aftermath of 2004 
  • Public speaker to area schools and civic groups 
  • Moderator of political debates during election cycles 
  • Winner, 2005 Reporter of the Year (American Women in Radio and Television) 
  • 2004 OAPB Radio and Television Winner, Best Non-Spot News

Jun 1999 - Apr 2000

Reporter

WPMT-TV (FOX43)

Key Responsibilities and Achievements

  • On-air Reporter and Bureau Chief 
  • Reported from Guyana, South America on medical mission performed by Pennsylvania surgeons 
  • Coordinate political coverage 
  • Assemble and deliver nightly reports
  • Covered then-Governor Tom Ridge on topics ranging from budget issues to Y2K planning 
  • 2000 Mid-Atlantic Emmy Nominee
1997 - 1998

Reporter/Anchor

WINK-TV (CBS)

Key Responsibilities and Achievements

  • On-air Correspondent for CBS-affiliate 
  • Covered crime, politics and education 
  • CBS overnight contributor on controversy over the Lee County School District's "Bible History in the Public Schools" debate 
1994 - 1997

Reporter/Anchor

WAND-TV (ABC)

Key Responsibilities and Achievements

  • Lead Anchor and Producer of weekend newscasts 
  • Weekday Correspondent for ABC-affiliate 
  • Extensive coverage of labor issues during work strikes and lockouts at industrial giants ADM,  Bridgestone/Firestone and A.E. Staley Manufacturing
  • AP Award - best spot news coverage for 1996 tornado season

Education

Education
Sep 1987 - Jan 1991

BA

Columbia College
1988 - 1989

Northwestern University

Skills

Skills

Media Trainer

Communications Strategist

Videographer

Multimedia Producer

Professional Affiliations

MEMBERSHIPS

  • Served on Membership Committee ofBayBio(an independent non-profit trade  association serving the life science industry in Northern CA) 
  • PRSA(Public Relations Society of America) 
  • Social Media Club 
  • Women in Film 
  • Girls in Tech 
  • San Francisco Blog Club

Interest

Summary

Communications professional helping clients reach success with their business communications objectives. Succeed in leveraging technology, social media and content marketing to build awareness and engage audiences over multiple channels. Strong background in media. Expertise in solutions and platforms for multimedia creation, distribution and placement.

Founder, Postcards from SF video travel blog, which has been seen on numerous arts, entertainment and news websites including Huffington Post and SFGate.  Guest blogger Beyond PR, PR Newswire's blog around social media and video best practices.  Video creator and producer.

My extensive background as a television journalist enables me to help clients get in front of key influencers.