- 3 years as a leading business blogger.
- 4 years sales experience as a top-producing real estate agent.
- 7 years business management experience with profit/loss responsibility.
- 6 years online community creation/management experience.
- 9 years marketing management experience with strong brand instincts.
- 5 years web design, management & production experience.
- 9 years as proactive team builder adept at leveraging talent & relationships
I’ve been a top-producing Realtor, a successful business blogger, a local newspaper columnist, a small business owner, a brand architect, an online community builder, a web designer and more. My one word description is strategic, because I’m always hunting for the ingenious, innovative angle that will create the win-win scenario in whatever I do. Just throw me at your problem... I'll either fix it or find someone who can.
2012 - Present
Sierra Sotheby's International Realty
Working diligently to help buyers and sellers get the best deals possible on real estate assets in Incline Village, Nevada. Please visit my website for more details. www.dianecohn.com
2008 - 2012
Managed family affairs, repositioned entire investment portfolio, achieved average annual returns of 17%.
2008 - 2008
Social Media Consultant
Launched Chase Nation, the first broker branded social network designed to engage consumers in conversation about Reno-Tahoe real estate. Pitched the plan, hired engineering talent and implemented launch timeline. Engaged agents companywide, seeded site with content, worked with PR to ensure press coverage and invited the blogosphere to participate. Generated significant local and industry press which led to appearances on industry panels and a prestigious Inman Innovator award nomination. Provided ongoing training, managed the community and promoted via Google AdWords, link love, free press, print advertising, direct mail and comment marketing throughout the blogosphere.
2006 - 2008
Realtor & Business Blogger
Top producing real estate sales agent, units sold 2006 & 2007, for boutique luxury brokerage firm. Generated nearly $13 million of volume annually at peak in a declining bubble market where median price hovered just below $300K. Personal average sales were more than double the median price. Counseled internet-savvy buyers and sellers through the sales process to close an increasing number of high-end transactions. Hired, trained and managed an executive assistant to assist with client workload.
Continued to build blog traffic via Google AdWords, SEO, comment marketing and strategic online initiatives. Added partners to assist with growing number of leads. Directed website and blog redesign/merge, moved from TypePad to WordPress. Manuevered blog onto the top 50 list in the real estate blogosphere. Named one of the top 12 female bloggers in real estate for 2007, my blog was known for its ability to inspire engaging conversation amongst consumers. Reno Realty Blog, now under the direction of a colleague I recruited and cultivated, is still the number one real estate blog in Northern Nevada, a trusted online source that continues to generate new business.
2004 - 2006
Top producing rookie at major residential brokerage. Generated $6 million of volume in my first year. Created innovative online website that attracted upscale executive relocation clientele. Provided strategic counsel to clients based on current market conditions, marketed seller homes extensively online using latest Web 2.0 techniques, found buyers the best deal properties within set parameters, negotiated contracts to my clients' advantage, and managed the transaction process from start to finish. Handled issues, emotions and challenges as they arose with a calm, proactive approach and a dash of humor when possible. Founded Reno Realty Blog and began blogging about local market trends to inform the marketplace and generate new business.
2001 - 2004
Co-created, developed and implemented a hip, new juice & coffee bar concept. Successfully opened two high-end retail outlets in resort markets. Wrote business plan with detailed pro forma and obtained SBA financing. Designed logo, created marketing materials, developed web site. Selected locations, negotiated leases, directed site design, managed contractors and worked with partner and consultants to create a distinct brand experience. Engineered state-of-the-art production line to ensure quick service. Created operations, training and employee manuals. Hired and trained 15+ employees. Managed day-to-day operations. Performed bookkeeping, payroll and financial analysis. Managed $500,000 annual cash flow. Sold company to competing juice bar chain.
1999 - 2001
Marketing Programs Manager
Managed Apple’s worldwide user group program. Set strategic direction. Assembled a proactive team of user group leaders to meet objectives. Managed $250,000 annual budget. Redesigned the user group online database and web site. Determined web site and database structure, functionality and user interface. Wrote content highlighting group successes. Published monthly email newsletter and moderated group discussion boards. Worked with corporate marketing team to coordinate product launch efforts. Leveraged existing systems to provide marketing materials to user groups. Brought Woz out of hiding to You Don't Know Mac. Produced major customer events designed to bring groups together and facilitate education on how to succeed with their community efforts.
1996 - 1999
Project manager for several significant Internet initiatives, including the corporate communications site launch, employee communications intranet redesign and portions of the apple.com relaunch. Maintained Apple Hot News and the internal intranet home page. Worked with web development companies, design firms and various Apple departments to complete projects on time and within budget. Designed and/or produced numerous web sites including the Worldwide Developer Conference site which included an ecommerce component. Wrote and edited content, coded HTML, prepped graphics in Photoshop, published to server, debugged as needed.
1995 - 1996
Assisted development engineering groups, managed administrative functions, kept them organized, on track and out of trouble. Developed internal websites on the side.
1992 - 1994
Organized and managed administrative functions for the VP of Business Development. Coordinated efforts with administrative team. Assisted marketing with overflow projects and company events.
1990 - 1992
Managed and improved business relationships with local pet stores. Created and implemented local marketing campaigns designed to increase product awareness that resulted in additional sales.
1988 - 1989
Helped produce annual sales conferences and recognition events for top producing sales executives. Created internal newsletters and managed project timelines.