Drove Marketing Communications, Corporate Communications and Product Marketing for the first financially viable social media product, providing online research communities for market leaders including Disney, Proctor and Gamble, Unilever, IHG, Heinz, Godiva, Bank of America, ConAgra, Ameriprise, British Airways, McDonalds, Starwood Hotels and many others.
Drove all aspects of marketing and product management for the country's largest vertically-focused, performance-driven SaaS content marketing and communications company.
Executive team member, re-formulating organizational structure and business strategy after major restructuring, including new CEO and Executive Team.
Drove development of an industry-specific social media product.
Created a centralized marketing function out of four previously distinct groups
Installed the organization's first product marketing function
Launched the company’s first formalized lead generation program for a dispersed, regional sales force and 8 OEMs.
Drove strategic to rebuild company Web site, including platform choice, content management system and creative direction and resources.
Built the first dedicated corporate marketing function for the careers channel for the #1 worldwide Internet brand, supporting generation of $87MM in revenue in 2005. Subsequently purchased by Monster.com.
Achieved $4MM in incremental revenue at an ROI of 520% through creation of the company’s first systematic, multi-channel marketing system, driving an average of 4,000 leads per month.
Re-positioned all product offerings to leverage the benefits of integration into the Yahoo! Network.
Drove Yahoo! HotJobs participation in the corporate Yahoo! re-branding as the first company acquisition and model for future acquisitions under the master Yahoo! brand.
Brought the company’s self-service product line to market across the US.
Launched international corporate presence via strategic relationships with leading job boards in the EU.
Re-launched corporate brand across all channels to create a more compelling customer value proposition.
Developed the most successful events program in the company’s history.
MarketSmith Consulting provides marketing strategy and program management services for technology companies at at all stages of maturity from start-ups to Fortune 1000.
Specializing in lead generation and revenue planning, branding, messaging and positioning, content creation and video production.
Clients include Akamai Technologies, Starwood Hotels, Verint, AIRS, Avaki, and Saks Fifth Avenue.