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Diane Bernard

Marketing Executive

Summary

A marketing and sales executive focused on developing and growing companies in emerging markets through  national and global team leadership, innovative marketing/sales and technology development, customer acquisition, market growth and revenue modeling , data analytics and reporting. Experience with start-ups to Fortune 500.  

Work History

19982018

CMO & Strategist

Bernard Group

The Bernard Group is an Integrated Marketing firm focused on customer acquisition, customer and product growth through traditional, digital marketing, influencer and affiliate marketing,  advertising, social media,  public relations, news generation,  market segmentation, branding,  sales/marketing integrated programs, SEO, SEM, digital analytics while leveraging the latest email automation practices for sales and marketing funnels for Business and Consumer markets. 

Experience, includes: Microsoft, IBM, HP, Schlumberger, Neterion, Agere, Cloud Cruiser (HPE) and Datum (Symmetricom), Buzz Banking, Clarity Research Science, Procial (Intiva),  and hundreds of start-ups.

News: WSJ, Bloomberg, Fortune, Forbes, Times, Economist, MSNBC, CBS, Fox and ABC.

Executive Experience: Key Strategist for: Growth Hacking and Program Budgeting, Marketing, Sales, Social Media, Advertising, PR, News Generation and Analyst Relations, New Market & Product Launches, Email Marketing, Online Sales, Monetization, Omni Channel programs, Operations, New Business Development, Proposals, Key Account Management, Sponsorships, Brand Development and Management, Competitive analysis, Crisis management, KPIs, Marketing Automation, P&L and reporting.

Social Media: Facebook, Twitter, Instagram, Pinterest, Youtube, Periscope, Snapchat, Linkedin,  and numerous blogs and podcast and supporting technologies. 

Social Marketing: SEO, Google Adwords, Analytics, Social Media, SEM, Blogging, Podcasting, Competitive analysis, Google analytics, SEO, Google Ads, Sales and Lead Funnels,


Leadership: Public Speaker (CES) Blogger, Trainer


Technology Development Management: UI/UX design, live stream, social applications, social integration, email automation, websites analytics and reporting. 

20122015

CMO & Founder

FLM.TV

FLM.TV is an open OnDemand platform providing content hosting, self-programming, socialization, marketing, distribution and delivery of Digital Video content while delivering the best social TV entertainment to the viewers. Our customers include producers, filmmakers, content producers, alternate cable providers and viewers.
 

Executive experience: On-demand Architect and management, designed both UI/UX, workflow, requirements, business model. A global cross- functional team management of 14 developers in US and India, creative, UI/UX, Business Development, Marketing, Distribution and Advertising. Leadership, Product Launch, Brands, Marketing, Advertising, Advertising Campaigns, Monetization, Google Analytics, Brand Management, Competitive Analysis, Capitalization, Raising Capital, Investment Presentations, Sales, partner relationships, distribution deals, business development, contracts, operations, competitive analysis, financials  and speaking engagements at industry shows.

19951998

Regional Director

N&P Global Fluency

A Global Public Relations and Marketing Agency. Key Strategist, Managing all Public Relations Service and New Business Development for the Southwest Region include P&L, Sales, Brand, Press Relations and Program strategist, National news including WSJ, Fortune, Forbes, Bloomberg, ABC, CBS, MSNBC and Fox News. Grew southwest region to $12M revenue. Major accounts include: IBM, Microsoft, eTrade, AKIA, ChemTrak, HP and PcOrder.

19901993

VP Marketing, Sales, Operations

Austin Computer Systems

A Global Technology Company. Executive Responsibilities: Multiple department improvements including increasing ROI, efficiencies, processes, reduction of waste, increase of productivity with people, process and technology. Completed new order processing system for sales and RMA reporting. Led the just-in-time inventory management and QA for manufacturing and purchasing. Started a new inside sales team to support lead generations sales and for after sales warranty. Drove Marketing and Public Relations for product introductions, product testing and awards.

News: Computer World, Information Week, eWeek, PC Week, PC Magazine and Analyst: Forrester, IDC, Gartner.

Drove operations, marketing, sales and revenue from $14M - $142M.

Education

Business/ Marketing

University of Texas