Diana Nasello

Work History

Work History
Jan 2006 - Mar 2008

Corporate Communications Manager

R/GA
  • Manage global media relations (mainly US& UK)
    • Notable 2007 Placements: Fast Company’s “Masters of Design,” Adweek “Interactive Agency of the Year,” Creativity “Interactive Agency of the Year.
    • Media mentions have increased 50% since ’05, and an additional 60% ’06-‘07
  • Work closely with executives on pre-interview briefs, announcements media training, and thought leadership articles
  • Work with clients on major campaign and brand initiatives
  • Help plan & organize company events: external & internal
  • Work with various trade organizations and press to create speaking opportunities for R/GA executives
  • Oversee all internal communications, including daily blog/newsletter updates
Mar 2005 - Jan 2006

Marketing Associate

  • Reporting to the CEO, overseeing all corporate communications including marketing, PR, events, & internal communications
  • Provide desktop research and help craft POVs and key messaging for media opportunities, including the pretigious annual study of the media with Columbia University School of Journalism
  • Plan & organize company events, external & internal
  • Create and implemented all marketing campaigns: thought leadership pieces, surveys, direct mail, email campaigns & advertising
  • Worked closely with marketing at Euro RSCG Worldwide to promote the thought leadership within the network
  • Create and launched the company online newsletter & intranet
  • Created and co-chaired the company’s culture committee (tasked with improving employee communications and morale)
Sep 2001 - Mar 2005

Marketing Analyst

PR Responsibilities

  • Plan and promote internal and external company events
  • Work closely with executives on pre-interview briefs and media training
  • Provide desktop research and help craft POVs for media opportunities, including the Annual BusinessWeek Best Global Brands Report

Marketing Responsibilities

  • Create leads for new business
  • Implement marketing campaigns: brochure creation, direct mail, targeted letters, email campaigns
  • Track campaigns using metrics implemented in the CRM system
  • Train all new business and marketing employees on the CRM system
  • Update and craft corporate case studies
Sep 2000 - Jul 2001

Business Development & Client Services Assistant

Admaster Communications (now part of Citigate)

Education

Education
2000 - Present

BS

State University of New York - Albany