MASTERS OF SCIENCE IN BUSINESS PSYCHOLOGY
Business Psychology MSc provided me with detailed understanding relevant to business and digital marketing. Below are the skills and knowledge I gained from my postgraduate degree:
1) Consumer and economic behaviours: Marketing and advertising skills, related to branding and consumerism
2) Strong knowledge in creating brand awareness as well as digital media marketing and advertising.
3) Advanced quantitative and qualitative research methods: research and development skills related to market research.
4) Organisational culture and diversity skills: knowledge and application of utilizing talents management based on organisation's needs and diversity of workplace.
5) Organisational hierarchy analysis, team coaching, team building.