Kent State offers some 300 majors, minors, and certificates in arts and sciences, business, technology, and other fields. Through eight campuses located in Northeastern Ohio, KSU educates some 33,600 students, making it Ohio's second-largest public university (behind Ohio State). The Ashtabula Campus achieved record-breaking enrollment in recent years, from 1400 students in 2008 to nearly 2500 students in 2010.
ASHTABULA, OH - As Public Information Officer · Administrator, Ashtabula Regional Campus:
·Provided institutional leadership directing the strategic shift to a market-oriented approach to enrollment. Developed effective results-oriented marketing strategies and programs to support the university’s strategic plan. Initiated programs to develop alumni, donor relations and fundraising. Led a 5-person, full service organization including advertising, enrollment marketing and support, brand and integrated communications, web media, publications, visual identity, video, and media/public relations.
·Contributed to the enrollment of the largest freshman class in university history. Reversed a decline in growth. Used data-driven marketing research to rebrand admissions initiatives and launch a fully integrated, multi-platform strategic communications plan. Gained several semesters of record-breaking growth. Fall 2009 achieved nearly 30% increase over the previous year.
·Developed the campus’s communications and marketing strategic plan. Introduced a more disciplined approach for using marketing research and trend data to take advantage of enrollment opportunities and to prioritize marketing investments. Repositioned the regional reputation aligning it to the world-class Kent State system. Implemented the university’s new brand program elevating all visuals; overhauled communications with compelling content and design.
·Upgraded web site and rebranded enrollment and student support web sites. Bolstered content to be user-oriented with more compelling content. Recently re-launched site using new CMS interface. Introduced new web marketing strategies.Converted the campus web site from a static information source to interactive resource generating responses for recruitment events including streaming videos, online web registration, fund-raising online giving campaigns, and student social networking on Facebook and Twitter. (See links on home page below.)
·Garnered broadcast and web coverage outside of Ashtabula in key media reaching the Cleveland market, including TV3, NewsNet5, Crain's Cleveland Business and MedCityNews.com. Enhanced reputation and visibility of the campus by rebuilding relationships with local media resulting in increased publicity in the Star Beacon and Gazette Newspapers.
The Star Beacon; Ashtabula, Ohio: October 13, 2009 - Kent State-Ashtabula to host public forum on H1N1, Panel consists of local health care professionals
May 14, 2009 - Kent State-Ashtabula celebrates Black Belt business program milestone
April 1, 2009 - Cadaver lab coming to KSUA’s new health sciences building
·Wrote newsworthy communications on behalf of the Chief Administrative Officer and other campus leaders with clearly defined viewpoints. Created first campus newsletter as outreach to the community. Collaborated with Development Office in creation of programs to cultivate donors and initiate alumni relationships.
·Oversaw campus TV studio and video production department. Engaged in video downloads from web, DVD distribution of video cameos for scholarship opportunities, and recruitment videos for use by enrollment management.
·Leader of events and cultural programming. Served on the faculty Cultural Arts Committee to coordinate and promote faculty-led cultural programs that were open to the public. Also a member of the leadership committee for the American Heart Association's Heart Walk, held on the Ashtabula campus of Kent State.