Summary

Diana's leadership, interpersonal, and creative skills have proven effective in developing successful marketing communications strategies that achieve ambitious goals for organizations that include:

  • Penton Media -- revenue growth met plan at 7%
  • Dun & Bradstreet -- revenue growth achieved upwards of 25%
  • Kent State University regional campus -- enrollment trends upward from 1400 students to nearly 2500 in two years.
  • Drexel University - upgraded web presence for the College of Nursing and Health Professionals in Philadelphia, PA, as contracted consultant on project team. Converted legacy site to content management system (CMS) while improving copy writing, graphics and SEO techniques.

Accomplished in collaborating across all levels of an organization to explore issues, assess need, set priorities, direct actionable plans, and achieve measurable results. Effective in aligning individuals in pursuit of a common goal.

  • Leadership of teams, both internal and external, including volunteers.
  • Project management expertise, financial administration, and creative capabilities.
  • Interactive marketing on the web including video posts, social media, html email and enewsletter campaigns.
  • Development and management of corporate websites, interface design, usability including landing pages and lead flow.
  • Incorporates best practices with multi-platform communications while building brand equity.
  • Traditional publishing and direct marketing in print and broadcast.
  • Logo/brand design and management, and corporate guideline development.
  • Value proposition development and strategic planning, execution and measurement .

Work History

Work History

Additional Information Available Upon Request
Nov 2010 - Present

Marketing & Operations Officer

The Chagrin Foundation for Arts & Culture aka Chagrin Arts

Chagrin Arts is a non-profit organization that presents inspiring performance arts programs in the Chagrin Valley, collaborating with local, regional and national organizations raising the profile of Chagrin Falls as a highly regarded destination for arts and culture.  Guiding the strategy and execution of high-profile marketing, corporate and internal communications, and donor relations initiatives.

CHAGRIN FALLS, OH -- As Marketing & Operations Officer, champion a variety of initiatives including:

  • Developing messages and delivery to communicate value proposition. Focus on brand, vertical markets, and strategic partners.
  • Spearheading new branding and corporate identity campaign. Leading volunteer marketing committee on strategy, planning and message development.
  • Broadening intensive public relations to raise awareness throughout a wider radius of town center.
  • Sustain donor relations by creating proactive communications program to strengthen relationships with donors and patrons (past, present, prospective); also relationships with merchants and arts partners.
  • Defining messages to build targeted emails and Facebook promotions.
  • Developing sales tools for annual benefit FireUp!, annual fund, and Chautauqua-in-Chagrin sponsorship programs.
  • Developing integrated marketing collateral and emergent technologies including Web site, Facebook, html-rich emails, publicity, broadcast media and traditional advertising.
  • Lead front-of-house management for cultural events programming, ticket processing, volunteer coordination, and overall production operations.
Mar 2010 - Mar 2011

Contractor, Web - Communications

Drexel University

Drexel University is a private, coeducational institution of higher learning with an enrollment of approximately 20,000 undergraduate and graduate students. It operates more than a dozen schools and colleges in the U.S.

PHILADELPHIA, PA  – Drexel University, College of Nursing and Health Professions (CNHP), Content Management System Website team member migrating 10 department sites to new CMS interface. Crafted graphics and copywriting. Lead designer and copywriter for Continuing Nursing Education Web site.

CNHP SITE: www.drexel.edu/cnhp/

CNHP SITE: www.drexel.edu/cne

Sep 2007 - Mar 2010

Communications & Marketing Manager

Kent State University

Kent State offers some 300 majors, minors, and certificates in arts and sciences, business, technology, and other fields. Through eight campuses located in Northeastern Ohio, KSU educates some 33,600 students, making it Ohio's second-largest public university (behind Ohio State). The Ashtabula Campus achieved record-breaking enrollment in recent years, from 1400 students in 2008 to nearly 2500 students in 2010.

ASHTABULA, OH - As Public Information Officer  ·  Administrator, Ashtabula Regional Campus:

    ·Provided institutional leadership directing the strategic shift to a market-oriented approach to enrollment. Developed effective results-oriented marketing strategies and programs to support the university’s strategic plan. Initiated programs to develop alumni, donor relations and fundraising. Led a 5-person, full service organization including advertising, enrollment marketing and support, brand and integrated communications, web media, publications, visual identity, video, and media/public relations.

    ·Contributed to the enrollment of the largest freshman class in university history. Reversed a decline in growth. Used data-driven marketing research to rebrand admissions initiatives and launch a fully integrated, multi-platform strategic communications plan. Gained several semesters of record-breaking growth. Fall 2009 achieved nearly 30% increase over the previous year.

    ·Developed the campus’s communications and marketing strategic plan. Introduced a more disciplined approach for using marketing research and trend data to take advantage of enrollment opportunities and to prioritize marketing investments. Repositioned the regional reputation aligning it to the world-class Kent State system. Implemented the university’s new brand program elevating all visuals; overhauled communications with compelling content and design.

    ·Upgraded web site and rebranded enrollment and student support web sites. Bolstered content to be user-oriented with more compelling content. Recently re-launched site using new CMS interface. Introduced new web marketing strategies.Converted the campus web site from a static information source to interactive resource generating responses for recruitment events including streaming videos, online web registration, fund-raising online giving campaigns, and student social networking on Facebook and Twitter. (See links on home page below.)

    www.ashtabula.kent.edu

    ·Garnered broadcast and web coverage outside of Ashtabula in key media reaching the Cleveland market, including TV3, NewsNet5, Crain's Cleveland Business and MedCityNews.com. Enhanced reputation and visibility of the campus by rebuilding relationships with local media resulting in increased publicity in the Star Beacon and Gazette Newspapers.

    http://www.wkyc.com/news/local/news_article.aspx?storyid=111346&catid=3

    The Star Beacon; Ashtabula, Ohio: October 13, 2009 - Kent State-Ashtabula to host public forum on H1N1, Panel consists of local health care professionals

    http://starbeacon.com/local/x546364624/Kent-State-Ashtabula-to-host-public-forum-on-H1N1/print

    May 14, 2009 - Kent State-Ashtabula celebrates Black Belt business program milestone

    http://starbeacon.com/local/x343704671/Kent-State-Ashtabula-celebrates-Black-Belt-business-program-milestone/print

    April 1, 2009 - Cadaver lab coming to KSUA’s new health sciences building

    http://starbeacon.com/local/x343701995/Cadaver-lab-coming-to-KSUA-s-new-health-sciences-building

    ·Wrote newsworthy communications on behalf of the Chief Administrative Officer and other campus leaders with clearly defined viewpoints. Created first campus newsletter as outreach to the community. Collaborated with Development Office in creation of programs to cultivate donors and initiate alumni relationships.

    ·Oversaw campus TV studio and video production department. Engaged in video downloads from web, DVD distribution of video cameos for scholarship opportunities, and recruitment videos for use by enrollment management.

    ·Leader of events and cultural programming. Served on the faculty Cultural Arts Committee to coordinate and promote faculty-led cultural programs that were open to the public. Also a member of the leadership committee for the American Heart Association's Heart Walk, held on the Ashtabula campus of Kent State.

Oct 1999 - Sep 2007

Marketing Communications Manager

Dun & Bradstreet (D&B)

Dun & Bradstreet, known as D&B, is one of the world's leading suppliers of business information, services, and research. Its database contains statistics on more than 150 million companies in more than 200 countries, including the largest volume of business-credit information in the world. The Twinsburg offices house the Harris InfoSource brand and a marketing arm for several sales channels of D&B Sales and Marketing Solutions. 

TWINSBURG, OH - As Leader of the Marketing Communications Department for the Twinsburg district of D&B Sales & Marketing Solutions

    ·Leader of the Marketing Communications Department for D&B Sales & Marketing Solutions; achieved 11% - 14% growth overall. Developed and implemented strategic marketing communications programs, collaborating across all levels of the division. Championed the brand to oversee compliance while implementing the corporate branding strategy.

    ·Web site team member for launch ofwww.Selectory.com and www.companyreach.com – representing market shift from product delivery on CD-ROM to online subscription delivery. Required business-side collaboration with Product Management, Information Technology, Sales and Executive management to determine web site objectives and goals, information architecture, web site development for a commercial, transactional site, graphical user interface, user experience, usability, and delivery of product to marketplace.

    ·Led the interactive marketing communications team responsible for production of creative media for multiple D&B Divisions at www.harrisinfo.com and the Dun & Bradstreet web site at www.dnb.com/us/dbproducts/sales_marketing.

    ·Team leader in the management of lead flow strategy for multiple sales channels using paid placement and organic programs. Directed the internal writing/design teams and vendors. Wrote, designed, and directed production and delivery of hundreds of thousands of landing pages, html emails, enewsletters, catalogs, direct mail and other sales collateral.

    ·Content manager for multiple D&B web sites involving information architecture, search engine optimization, content writing, usability and photo editing. Supervised the overhaul of D&B sales channel content available via intranet requiring update and/or overhaul of hundreds of fact sheets and other electronic collateral.

    ·Spearheaded promotion of new product launches and online training programs and demonstrations with sales tools, direct marketing, and collateral to generate leads for retention and new acquisition programs.

    ·Managed national publicity efforts of products using wire service and key relationships.

    ·Executed trade show objectives including on-location booth management, sales team strategy, lead acquisition and follow-through via sales department and direct marketing.

    ·Engaged research department to identify potential markets and conduct customer surveys for administrative planning.

    ·Directed integrated advertising and media plan for multiple sales channels included national publications.

    ·Expert in commercial publishing creating print collateral and direct mail, html e-mail, and web site advertising.

Education

Education

Academic study abroad

Oxford University

Bachelor's

Lake Erie College

  • Campus Leadership: Elected to the campus's student government two consecutive years; managed organization's funds as treasurer on the board of officers.
  • Graduate Assistant for one year prior to enrollment in graduate program at Kent State University, Assisted faculty with classroom instruction.
  • As Grad. Asst., engaged in event planning, publicity, and management of B.K.Smith Art Gallery.

Samples - Dun & Bradstreet

Samples - Kent State University